Content Specialist

Requirements

Content Specialist

content writing

web content development

SEO copywriting

engaging ad copies

advertising

creative agency

Key Responsibilities:

Content Development

• Write, edit, and proofread high-quality content for websites, landing pages, social media, email campaigns, blogs, video scripts, and product descriptions.
• Create compelling ad copies for performance marketing campaigns including Facebook, Google Ads, display banners, and more.
• Work closely with creative, design, and digital teams to produce content that aligns with brand voice, audience personas, and campaign objectives.
  

SEO & Web Content Writing

• Research and integrate SEO best practices into all web content to improve organic traffic and search visibility.
• Collaborate with the SEO team for keyword optimization, meta descriptions, and internal linking strategies.
• Regularly update website content to keep it fresh, engaging, and relevant.
  

Copywriting & Messaging

• Develop brand messaging, taglines, product messaging frameworks, and positioning statements in coordination with strategy teams.
• Write persuasive copy for advertisements, email campaigns, CTAs, and lead generation assets.
• Adapt tone, style, and messaging based on different platforms (e.g., website vs. social vs. email).
  

Campaign Collaboration

• Work with designers, campaign managers, and strategists in building marketing campaigns end-to-end.
• Interpret creative briefs and contribute original content ideas that support the campaign narrative.
• Contribute to brainstorming sessions and ideation for content-led campaign executions.
  

Content Strategy & Research

• Conduct content audits and competitor analysis to inform writing strategies.
• Use data and analytics to assess content performance and iterate accordingly.
• Keep up with industry trends, content formats, and platform innovations to keep content fresh and modern.
  

Required Skills & Qualifications:

• Minimum 2 years of experience in content writing, copywriting, or content strategy roles in a creative or advertising agency environment.
• Proven ability to write clear, concise, and grammatically correct copy for diverse mediums.
• Expertise in web content, SEO writing, and creating effective ad copy for marketing campaigns.
• Proficiency in tools such as Google Docs, Grammarly, SEO tools (e.g., SEMrush, Ahrefs), and CMS platforms.
• Strong attention to detail and ability to work on multiple projects with tight deadlines.
• A portfolio showcasing a variety of content forms, especially marketing copy and web content.