Content Specialist

The Content Specialist will play a crucial role in shaping public discourse by expressing and advancing the Group's views on various topics. You must convey opinions clearly and concisely, ensuring that the language used is easily understood by the target audience, avoiding jargon or overly complex terminology. Your opinions should offer unique insights or fresh perspectives on current events or issues, while adhering to the in-house style and meeting deadlines. It is important to track best practices in the content space globally and implement strategies to increase impact. Utilize existing tools such as newsletters, newsrooms, websites, emailers, and social media to create engagement and facilitate two-way communication with the target audiences. Stay updated on emerging communication tools and technologies, educate stakeholders on their effectiveness and relevance, and secure buy-in for investment and adoption. Qualifications: Candidates should possess a graduation degree from a recognized University and a professional qualification in Mass Communication, Media Management, PR, or an MBA in Marketing from a recognized University or AICTE-approved Institute. Experience: The ideal candidate should be a seasoned journalist or contributing editor with extensive experience in writing Op-Eds or opinion pieces for national dailies or prominent financial publications. You must be capable of conducting independent research and writing analytical pieces on various subjects. A good understanding of and insights into political and public policy matters is essential, especially within socio-economic fields and knowledge of the law. The candidate should have 8-12 years of experience or more in prominent and reputed media organizations. Familiarity with developing digital archives and best practices for updates and cross-referencing is a plus.,