Content Specialist

Job Description: We are seeking a talented and enthusiastic Content Writer and Digital Media Specialist with a strong background in digital media or digital marketing. The ideal candidate is a graduate with a bachelor's or master's degree in Literature, Journalism, Public Relations, or a related field, with less than 2-3 years of experience.

Key Responsibilities:

· Content Creation:

o Generate high-quality content for our website, blog, newsletters, and other digital platforms.

o Develop engaging and informative content that aligns with our communication strategy.

· Digital Marketing:

o Plan and execute digital marketing campaigns, including social media, email marketing, and online advertising.

o Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics.

· Social Media Management:

o Manage and update all social media channels, creating and curating content to increase engagement and brand awareness.

o Respond to comments and messages in a timely manner and engage with our online community.

· Collaboration:

o Work closely with other departments to ensure consistent and effective communication across all channels.

o Support other teams in developing communication materials and strategies.

· SEO Optimization:

o Conduct keyword research and implement SEO best practices to improve the visibility of our content.

o Optimize content for search engines and ensure it adheres to SEO guidelines.

· Content Strategy:

o Assist in developing and implementing a comprehensive content strategy.

o Identify trends and insights to optimise content performance and engagement.

· Brand Voice and Consistency:

o Maintain a consistent brand voice across all content and communications.

o Ensure all content aligns with our brand values and messaging.

Qualifications:

· Bachelor’s or Master’s degree in Literature, Journalism, Public Relations, or a related field.

· 1-3 years of experience in content writing, digital media, or digital marketing.

· Excellent writing, editing, and proofreading skills.

· Good understanding of digital marketing concepts and best practices.

· Proficiency in using social media platforms

· Ability to work independently and collaboratively in a fast-paced environment.

· Creative thinker with strong attention to detail.

· Knowledge of SEO and content optimization techniques is a plus.

Job Type: Full-time

Pay: ₹420,000.00 - ₹500,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person