Content & Social Media Specialist

Content & Social Media Specialist

We are seeking a creative and detail-oriented Content & Social Media Specialist to develop compelling content and manage our social media presence across key platforms. In this role, you will play a key part in strengthening brand awareness, increasing engagement, and generating inbound leads. You’ll work closely with internal teams to maintain a clear, consistent brand voice while bringing fresh ideas to help us stand out in the construction and architecture industry.

At Analemma Group, we believe in second chances and diverse career journeys.
We welcome applications from individuals returning to the workforce after a career break. If you’re passionate, driven, and ready to grow, we’re excited to hear from you.

Experience:

• 1 to 3 years of relevant experience

Key Responsibilities:
Required Skillset:

• 1-3 years of experience in content marketing, social media management, or a related field.
• Strong writing and editing skills, with the ability to create clear, compelling, and industry-relevant content—preferably for construction, architecture, engineering, or B2B technical audiences.
• Hands-on experience with content and design tools like Canva, Adobe InDesign
• Understanding of SEO principles, social media trends, and engagement strategies.
• Creative, proactive, organized, and responsible attitude

Content Marketing

• Research industry trends, competitor activities, and audience insights to drive the content strategy—especially within the construction, engineering, and architecture sectors.
• Develop high-quality written and visual content, including LinkedIn posts, brochures, blog articles, newsletters, case studies, email campaigns, and website copy.
• Create content that clearly communicates technical concepts to a professional audience.
• Collaborate with internal stakeholders to ensure messaging aligns with brand objectives and tone of voice.
• Optimize all content for SEO, readability, and conversion goals.

Social Media Management

• Plan, create, and schedule posts across LinkedIn, Instagram, and other relevant platforms.
• Maintain a cohesive and engaging brand voice across all channels.
• Monitor platform trends and launch campaigns that improve reach, engagement, and brand visibility.
• Engage with followers by responding to comments, messages.

Campaigns & Growth

• Support marketing campaigns linked to events, webinars and brand initiatives.
• Create visually appealing posts, carousels, reels, and other content formats.
• Experiment with innovative formats (stories, reels, polls, interactive content) to strengthen brand presence and audience engagement.

Analytics & Reporting

• Track and analyze performance metrics such as reach, engagement, growth, and conversions.
• Prepare regular performance reports and suggest improvements based on data insights.

Location: Pune
Tenure: 6-month probation, leading to a permanent position based on performance

Why work with Analemma Group:

Benefits:

• Competitive salary based on experience and qualifications.
• Comprehensive benefits package, including health insurance and educational perks.
• Abundant opportunities for learning, development and career advancement.
• A collaborative, inclusive work culture that values teamwork and diversity.

Job Types: Full-time, Permanent

Pay: ₹250,000.00 - ₹400,000.00 per year

Ability to commute/relocate:

• Aundh, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Content marketing: 2 years (Required)

Work Location: In person