Company Description XO Bestie is a marketplace that connects customers, businesses, service providers, and creators in the fashion and beauty space. Through our platform, consumers discover curated brands and services, while entrepreneurs gain the tools and visibility they need to scale and thrive. XO Bestie supports the growth and success of businesses by providing a unique platform for engagement and commerce. Role Description This is a full-time, on-site role for a Senior Software Developer . The Senior Software Developer will be responsible for designing, developing, and maintaining back-end components of web applications. Day-to-day tasks include coding, debugging, and collaborating with team members to ensure high-quality software solutions. Additionally, the role involves implementing best practices in object-oriented programming and contributing to continuous improvement initiatives. Key Responsibilities: Design, develop, and maintain robust web applications using Python, Django, and Flask. Integrate AI/ML models into production environments, ensuring performance and scalability. Write high-quality, reusable code and implement best practices for development and deployment. Collaborate with data scientists and engineers to translate business requirements into technical solutions. Debug, test, and optimize applications for improved performance and reliability. Contribute to system architecture discussions and propose enhancements. Mentor junior developers (if applicable) and actively participate in code reviews. Stay abreast of advancements in AI, web frameworks, and related technologies. Required Qualifications: 7+ years of professional experience with focus on Python development. Proven expertise in building applications with Django and Flask frameworks. Hands-on experience with AI/ML libraries (e.g., TensorFlow, PyTorch, scikit-learn) and model deployment. Strong understanding of RESTful APIs, databases (e.g., PostgreSQL, MongoDB), and ORM tools. Proficiency with version control systems like Git. Ability to work independently and manage tasks with minimal supervision. Excellent problem-solving skills and attention to detail. Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent experience). Preferred Qualifications: Experience with containerization tools like Docker or Kubernetes. Familiarity with cloud platforms (e.g., AWS, GCP, Azure) for deploying applications. Knowledge of front-end technologies (e.g., HTML, CSS, JavaScript) is a plus. Contributions to open-source projects or a strong GitHub portfolio.
Role Overview: We are seeking a highly motivated Senior Developer with 7+ years of experience in Full Stack Development to join our team and help build intelligent, scalable web applications. This role blends software engineering with cutting-edge AI/ML integration, offering an exciting opportunity to work on impactful projects in a fast-paced environment. Key Responsibilities: Design, develop, and maintain robust web applications using Python, Django, and Flask. Integrate AI/ML models into production environments, ensuring performance and scalability. Write high-quality, reusable code and implement best practices for development and deployment. Collaborate with data scientists and engineers to translate business requirements into technical solutions. Debug, test, and optimize applications for improved performance and reliability. Contribute to system architecture discussions and propose enhancements. Mentor junior developers (if applicable) and actively participate in code reviews. Stay abreast of advancements in AI, web frameworks, and related technologies. Required Qualifications: 7+ years of professional experience in Software Development. (with focus in Python preferred) Proven expertise in building applications with Django and Flask frameworks. Hands-on experience with AI/ML libraries (e.g., TensorFlow, PyTorch, scikit-learn) and model deployment. Strong understanding of RESTful APIs, databases (e.g., PostgreSQL, MongoDB), and ORM tools. Proficiency with version control systems like Git. Ability to work independently and manage tasks with minimal supervision. Excellent problem-solving skills and attention to detail. Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent experience). Preferred Qualifications: Experience with containerization tools like Docker or Kubernetes. Familiarity with cloud platforms (e.g., AWS, GCP, Azure) for deploying applications. Knowledge of front-end technologies (e.g., HTML, CSS, JavaScript) is a plus. Contributions to open-source projects or a strong GitHub portfolio.
Job Title : Junior Lead Generation Executive (B2B) Email Campaign & LinkedIn Outreach Location : Gurugram, India (Onsite) Experience : 6 months to 1 year Job Description : We are looking for a dynamic and results-driven Junior Lead Generation Executive to join our team. The ideal candidate will have a strong understanding of B2B lead generation through email campaigns and LinkedIn outreach . As a Lead Generation Executive, you will be responsible for identifying and generating high-quality leads that can drive our sales pipeline and contribute to the growth of the business. Key Responsibilities : B2B Lead Generation : Conduct lead generation activities through targeted email campaigns and LinkedIn outreach to build a list of qualified leads. Prospecting : Research and identify potential business clients, decision-makers, and key stakeholders within targeted industries. Cold Outreach : Execute cold outreach strategies through email and LinkedIn to initiate conversations with potential clients and nurture relationships. Database Management : Maintain and update lead databases regularly, ensuring information is accurate and up-to-date. Lead Qualification : Qualify leads based on defined criteria and pass them to the sales team for further follow-up and conversion. Reporting : Track and report on lead generation performance, ensuring KPIs such as email open rates, response rates, and conversions are met. Collaborate : Work closely with the sales and marketing teams to align on lead generation strategies and goals. Requirements : Experience : Minimum 6 months to 1 year of hands-on experience in B2B lead generation through email campaigns and LinkedIn outreach. (Final year students and fresher graduates are welcome to apply) Skills : Knowledge of email marketing platforms (e.g. Apollo, Mailchimp, Zoho, HubSpot) and LinkedIn Sales Navigator . Excellent communication skills, both written and verbal. Ability to research and identify business prospects using tools and platforms. Familiarity with lead generation tools and CRM software is a plus. Self-motivated and target-driven with a passion for generating quality leads. Education : Bachelors degree in Business, Marketing, or related field (preferred). Additional Skills : Ability to work independently and manage time effectively. Strong organizational and multitasking skills. Detail-oriented with the ability to handle a large volume of data. Why Join Us Opportunity for Growth : Enhance your skills in B2B lead generation and email marketing. Collaborative Environment : Work alongside a passionate and supportive team. Career Advancement : We offer clear pathways for career growth within the company. If you&aposre passionate about B2B lead generation and enjoy building relationships with prospects, we&aposd love to hear from you. Reach out to us! Show more Show less
Marketing Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a SEO & Paid Marketing Specialist with over 3+ years of experience to join our team and drive measurable growth across digital channels. The role will focus on optimizing web pages, product listings, and blogs through smart keyword research and SEO best practices, while also managing high-performance ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads . You’ll be responsible for budgets, targeting, A/B testing, and mapping complete user journeys—from acquisition to retention. Experience in e-commerce marketing and app marketing (with tools like Clevertap or similar) is a must, along with hands-on skills in setting up pixels, GTM/Gtag, and running retargeting campaigns. You’ll collaborate closely with sales, design, and product teams to launch unified campaigns that deliver strong ROI and long-term impact. -SEO & Paid Marketing Conduct keyword research and optimize web pages, product listings, and blog content for visibility. Collaborate with the web team on site structure, meta tags, and internal linking. Monitor SEO performance and implement strategies to improve rankings and organic traffic. -Paid Advertising & Campaign Management Plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads . Manage budgets, targeting, and A/B testing to maximize ROI. Analyze campaign data and prepare reports with actionable insights. Map and optimize user journeys—from acquisition to retention. Set up pixel, Gtag. Must have experience for running ads for ecommerce industry Must have experience in app marketing with tools like Clevertap (Others might also work). Google Tag Manager experience is a plus. Run in-app marketing and retargeting campaigns to engage inactive users. -Cross-Functional Collaboration Partner with sales, design, and product teams to launch unified campaigns. Preferred Skills Hands-on experience with SEMrush, Ahrefs, or similar. Hand-on experience with tools like HotJar. Must Haves 3+ years of experience in digital marketing, marketing automation, or content-driven campaigns. Hands on experience with setting up conversion tracking, campaigns, keyword research on all ad platforms. Hands on experience with Google Analytics. Must have an experience with working in ecommerce industry. Must have an experience in working with product listing on Google and Facebook for ads.
Content & Social Media Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a Content & Social Media Specialist with at least 2+ years of experience to craft content like blogs for SEO and engagement, ad copies, email copies and impactful stories for engaging campaigns for XO Bestie. In this role, you’ll create brand-aligned content across blogs, product descriptions, emails, landing pages, and social media posts—while also scripting influencer Reels and collaborating with designers to bring visuals, graphics, and videos to life. Every piece of content should reflect XO Bestie’s values system and vision. On the social media side, you’ll plan, schedule, and manage content across platforms like Instagram, LinkedIn, YouTube, Pinterest, and more, while tracking analytics to optimize performance. You’ll also stay on top of market trends, experimenting with content that resonates and drives engagement. Beyond awareness, you’ll design targeted email, in-app, and retargeting campaigns to re-engage users and support sales with conversion-focused promotions. This is a cross-functional role where you’ll manage content calendars, influencer briefs, and partnerships, ensuring our brand voice stays consistent while delivering measurable results. -Content Creation & Social Media Management Write engaging, brand-aligned content for blogs, product descriptions, emails, landing pages, and social media posts. Make scripts for Influencer reels. Collaborate with designers to produce high-quality visuals, graphics, and video creatives. Ensure all content reflects XO Bestie’s values of empowerment, sustainability, and community. -Social Media Strategy & Execution Plan, create, and schedule content across LinkedIn, Instagram, YouTube, Pinterest, and more. Track performance by using analytics to improve reach and engagement. Stay up to date with latest market trends and also assist in creating content that trends. Create targeted campaigns (email, in-app, retargeting) to re-engage and retain users. Work closely with the sales team to design promotions that drive conversions. -Cross-Functional Collaboration- Manage social media calendars and content workflows. Support influencer and partnership campaigns with creative briefs and performance tracking. Preferred Skills Experience in the PR industry will be preferable. Canva/Photoshop basics, influencer marketing coordination, and community engagement. Must Haves Content Writing & Storytelling – Ability to write engaging, brand-aligned copy for blogs, emails, product descriptions, and social media. Social Media Management – Hands-on experience with Instagram, LinkedIn, YouTube, and Pinterest, including scheduling and analytics. Creativity in Short-Form Content – Skill in scripting and ideating influencer-style Reels, trending posts, and viral content. Collaboration with Designers/Video Teams – Strong understanding of visuals, graphics, and video content workflows. Campaign Management – Experience with email, in-app, and retargeting campaigns for user retention and re-engagement. Analytics & Optimization – Ability to track performance metrics, draw insights, and refine content strategies. Trend Spotting – Staying ahead with market and cultural trends to create relevant, shareable content. Project & Calendar Management – Organized approach to handling social media calendars, influencer briefs, and promotions. Ability to coordinate with cross-functional teams like marketing, sales and designer are a must to generate content that trends for multiple platforms like Instagram.
Marketing Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a SEO & Paid Marketing Specialist with over 3+ years of experience to join our team and drive measurable growth across digital channels. The role will focus on optimizing web pages, product listings, and blogs through smart keyword research and SEO best practices, while also managing high-performance ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads . You’ll be responsible for budgets, targeting, A/B testing, and mapping complete user journeys—from acquisition to retention. Experience in e-commerce marketing and app marketing (with tools like Clevertap or similar) is a must, along with hands-on skills in setting up pixels, GTM/Gtag, and running retargeting campaigns. You’ll collaborate closely with sales, design, and product teams to launch unified campaigns that deliver strong ROI and long-term impact. -SEO & Paid Marketing Conduct keyword research and optimize web pages, product listings, and blog content for visibility. Collaborate with the web team on site structure, meta tags, and internal linking. Monitor SEO performance and implement strategies to improve rankings and organic traffic. -Paid Advertising & Campaign Management Plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads . Manage budgets, targeting, and A/B testing to maximize ROI. Analyze campaign data and prepare reports with actionable insights. Map and optimize user journeys—from acquisition to retention. Set up pixel, Gtag. Must have experience for running ads for ecommerce industry Must have experience in app marketing with tools like Clevertap (Others might also work). Google Tag Manager experience is a plus. Run in-app marketing and retargeting campaigns to engage inactive users. -Cross-Functional Collaboration Partner with sales, design, and product teams to launch unified campaigns. Preferred Skills Hands-on experience with SEMrush, Ahrefs, or similar. Hand-on experience with tools like HotJar. Must Haves 3+ years of experience in digital marketing, marketing automation, or content-driven campaigns. Hands on experience with setting up conversion tracking, campaigns, keyword research on all ad platforms. Hands on experience with Google Analytics. Must have an experience with working in ecommerce industry. Must have an experience in working with product listing on Google and Facebook for ads.
Performance Marketing Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a Performance Marketing Specialist to join our team and drive measurable growth across digital channels. The role will focus on planning, executing, and optimizing high-performance campaigns across Google Ads and Meta Ads to accelerate both customer acquisition and retention. You’ll be responsible for budget management, targeting, A/B testing, retargeting, and mapping complete user journeys. Experience in e-commerce marketing and app marketing (with tools like Clevertap or similar) is a must. Strong technical skills in pixel setup, GTM/Gtag , and campaign tracking are essential. You’ll collaborate closely with sales, design, and product teams to launch unified campaigns that deliver strong ROI and long-term impact. Paid Advertising & Campaign Management Plan, execute, and optimize campaigns across Google Ads and Meta Ads (Facebook/Instagram) . Manage budgets, targeting, and A/B testing to maximize ROI. Analyze campaign data and prepare reports with actionable insights. Map and optimize user journeys — from acquisition to retention. Set up pixels, GTM/Gtag for accurate tracking. Run high-performing campaigns for e-commerce, including product listings on Google and Facebook. Execute app marketing campaigns with tools like Clevertap (or similar). Run in-app marketing and retargeting campaigns to engage inactive users. Manage remarketing funnels to boost conversions. App Marketing via push notifications to boost engagement and conversions. Cross-Functional Collaboration Partner with sales, design, and product teams to launch unified and high-impact campaigns. Preferred Skills Hands-on experience with HotJar or similar tools to understand user behavior and optimize funnels. Must Haves 3-7 years of experience in paid marketing or performance marketing roles. Hands-on experience in conversion tracking, campaign setup, and optimization across ad platforms. Strong knowledge of Google Analytics . Proven experience working in the e-commerce industry . Experience in product listing ads for Google and Facebook. Ability to analyze data, identify trends, and optimize campaigns for growth. App Marketing experience via push notifications is a must.
Content & Social Media Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a Content & Social Media Specialist with at least 2 years of experience to craft content like blogs for SEO and engagement, ad copies, email copies and impactful stories for engaging campaigns for XO Bestie. In this role, you’ll create brand-aligned content across blogs, product descriptions, emails, landing pages, and social media posts—while also scripting influencer Reels and collaborating with designers to bring visuals, graphics, and videos to life. Every piece of content should reflect XO Bestie’s values system and vision. On the social media side, you’ll plan, schedule, and manage content across platforms like Instagram, LinkedIn, YouTube, Pinterest, and more, while tracking analytics to optimize performance. You’ll also stay on top of market trends, experimenting with content that resonates and drives engagement. Beyond awareness, you’ll design targeted email, in-app, and retargeting campaigns to re-engage users and support sales with conversion-focused promotions. This is a cross-functional role where you’ll manage content calendars, influencer briefs, and partnerships, ensuring our brand voice stays consistent while delivering measurable results. -Content Creation & Social Media Management Write engaging, brand-aligned content for blogs, product descriptions, emails, landing pages, and social media posts. Make scripts for Influencer reels. Collaborate with designers to produce high-quality visuals, graphics, and video creatives. Ensure all content reflects XO Bestie’s values of empowerment, sustainability, and community. -Social Media Strategy & Execution Plan, create, and schedule content across LinkedIn, Instagram, YouTube, Pinterest, and more. Track performance by using analytics to improve reach and engagement. Stay up to date with latest market trends and also assist in creating content that trends. Create targeted campaigns (email, in-app, retargeting) to re-engage and retain users. Work closely with the sales team to design promotions that drive conversions. -Cross-Functional Collaboration- Manage social media calendars and content workflows. Support influencer and partnership campaigns with creative briefs and performance tracking. Preferred Skills Experience in the PR industry will be preferable. Canva/Photoshop basics, influencer marketing coordination, and community engagement. Must Haves Content Writing & Storytelling – Ability to write engaging, brand-aligned copy for blogs, emails, product descriptions, and social media. Social Media Management – Hands-on experience with Instagram, LinkedIn, YouTube, and Pinterest, including scheduling and analytics. Creativity in Short-Form Content – Skill in scripting and ideating influencer-style Reels, trending posts, and viral content. Collaboration with Designers/Video Teams – Strong understanding of visuals, graphics, and video content workflows. Campaign Management – Experience with email, in-app, and retargeting campaigns for user retention and re-engagement. Analytics & Optimization – Ability to track performance metrics, draw insights, and refine content strategies. Trend Spotting – Staying ahead with market and cultural trends to create relevant, shareable content. Project & Calendar Management – Organized approach to handling social media calendars, influencer briefs, and promotions. Ability to coordinate with cross-functional teams like marketing, sales and designer are a must to generate content that trends for multiple platforms like Instagram.
App Marketing Specialist (iOS & Android) – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time 🎓 Experience: 3-4 years Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a highly motivated and results-driven App Marketing Specialist to own our mobile application's growth, user engagement, and visibility. The ideal candidate will have hands-on experience utilizing cutting-edge tools to manage App Store Optimization (ASO), paid user acquisition, and targeted push notification campaigns. Key Responsibilities and Tools 1. App Store Optimization (ASO) The specialist will drive organic downloads by optimizing our store listings on the Apple App Store and Google Play Store. Keyword & Metadata Strategy: Conduct deep keyword research and competitor analysis to optimize titles, descriptions, and keyword fields. Tools: Sensor Tower, AppTweak, MobileAction, AppFollow (or similar ASO intelligence platforms). Conversion Rate Optimization (CRO ): Plan and execute A/B tests on creative assets (screenshots, icons, videos, descriptions) to maximize conversion rates from store view to install. Tools: SplitMetrics, StoreMaven, or native testing tools like Google Play Experiments. Ratings & Reviews Management: Implement strategies to increase positive ratings and manage user feedback efficiently. Tools: AppFollow, Appbot, or direct console management (App Store Connect / Google Play Console). 2. Push Notification & Engagement Strategy The specialist will manage lifecycle messaging to drive retention, re-engagement, and feature adoption. Campaign Management: Design, deploy, and analyze segmented push notification campaigns across both iOS and Android. Platforms: OneSignal, Firebase Cloud Messaging (FCM), Braze, CleverTap, Leanplum, or MoEngage. A/B Testing & Personalization: Utilize platform features to A/B test messages, timings, and personalization variables to achieve optimal delivery and engagement rates. 3. App Marketing Advertising (Paid User Acquisition - UA) The specialist will manage performance marketing budgets to acquire high-quality users at scale. Campaign Execution: Plan, launch, and optimize paid app install campaigns with a focus on maximizing ROI, ROAS, and LTV. Core Platforms: Google App Campaigns (UAC) and Apple Search Ads (ASA). Social/Ad Networks: Meta Ads (Facebook/Instagram), TikTok Ads, and various in-app networks (e.g., Unity Ads, AppLovin). Measurement & Attribution: Ensure accurate tracking, reporting, and fraud detection across all paid channels. Mobile Measurement Partners (MMP): AppsFlyer or Adjust. Qualifications & Technical Skills Experience: 3-4 years of hands-on experience in mobile app marketing or growth. Analytical Proficiency: Demonstrated ability to work with and interpret data from analytics platforms. Analytics Tools: Google Analytics / Firebase, Amplitude, or Mixpanel. Platform Mastery: Advanced working knowledge of the native ad platforms listed above (ASA, Google Ads, Meta Ads).
As an App Marketing Specialist at XO Bestie, your role will involve owning the growth, user engagement, and visibility of the mobile application. Utilizing cutting-edge tools, you will be responsible for App Store Optimization (ASO), paid user acquisition, and targeted push notification campaigns. Key Responsibilities: - App Store Optimization (ASO): - Conduct deep keyword research and competitor analysis for optimizing store listings. - Utilize tools such as Sensor Tower, AppTweak, MobileAction, and AppFollow. - Plan and execute A/B tests on creative assets for conversion rate optimization. - Manage ratings & reviews efficiently to increase positive feedback. - Push Notification & Engagement Strategy: - Design, deploy, and analyze segmented push notification campaigns. - Platforms include OneSignal, Firebase Cloud Messaging (FCM), Braze, CleverTap, Leanplum, or MoEngage. - Utilize A/B testing and personalization features for optimal engagement rates. - App Marketing Advertising (Paid User Acquisition - UA): - Plan, launch, and optimize paid app install campaigns for high-quality user acquisition. - Core platforms: Google App Campaigns (UAC) and Apple Search Ads (ASA). - Utilize social/ad networks like Meta Ads, TikTok Ads, and in-app networks. - Ensure accurate tracking, reporting, and fraud detection with Mobile Measurement Partners (MMP) like AppsFlyer or Adjust. Qualifications & Technical Skills: - Experience of 3-4 years in mobile app marketing or growth. - Proficiency in analytics and interpreting data from platforms like Google Analytics / Firebase, Amplitude, or Mixpanel. - Advanced working knowledge of native ad platforms such as ASA, Google Ads, Meta Ads. Join XO Bestie to be a part of a vibrant social marketplace empowering users in the fashion and beauty space with curated brands and services.,
Moderator Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time 🎓 Experience: 0-2 years (fresher graduates are welcome to apply) Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description As a Moderator Specialist, you’ll be the guardian of our community standards and content quality. You’ll review listings, media, and user interactions to ensure they align with our guidelines. You’ll also help shape our moderation policies and escalate issues that require deeper investigation or policy updates. Responsibilities Review and approve or reject user-submitted listings, images, bios, and comments based on platform guidelines Monitor user activity for spam, scams, inappropriate content, or policy violations Flag and escalate high-risk or repeat violations to leadership or technical teams Collaborate with the customer support team to resolve user-reported issues Help refine and update moderation policies and workflows as the platform evolves Maintain a consistent tone and approach that reflects XO Bestie’s values of inclusivity, creativity, and community Track moderation trends and provide feedback to improve platform safety and user experience Requirements 0-2 years of experience in content moderation, trust & safety, or community management Preferred degree is Marketing, Communications, Psychology, Arts, Technology. Strong attention to details and ability to make fair, consistent decisions Familiarity with digital marketplaces, creator platforms, or e-commerce environments Excellent written communication skills Comfortable using moderation tools, CMS platforms, and basic analytics dashboards Knowledge of American English and slangs Empathy, discretion, and a strong sense of digital responsibility Why Join Us Be part of a startup! and fast-growing platform with a mission to empower small businesses and creators Friendly culture Opportunity to shape support systems from the ground up Work directly with the founders and core team in a collaborative, creative environment A chance to grow with a platform that values creativity, community, and authenticity
Customer Support Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time 🎓 Experience: 0-2 years (fresher graduates are welcome to apply) Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description As our Customer Support Specialist, you’ll be the friendly, knowledgeable first point of contact for users-whether they’re sellers onboarding or buyers exploring listings. You’ll troubleshoot issues, guide users through processes, and help shape a support experience that’s fast, clear, and delightful. Responsibilities Respond to customer inquiries via Web, email, chat, and social media with warmth and professionalism Troubleshoot technical issues related to listings, media uploads, and account setup Guide new sellers through onboarding steps and provide helpful resources Escalate bugs or platform issues to the technical team with clear documentation Maintain and update support scripts, FAQs, and help centre content Track common issues and suggest improvements to reduce friction Collaborate with marketing to ensure consistent messaging and tone What You Bring 0-2 years of experience in customer support, preferably in a digital or e-commerce environment Preferred degree is Marketing, Communications, Psychology, Arts, Technology. Strong written communication skills with a friendly, clear tone Comfort with tools like Figma, basic file management, and media troubleshooting Knowledge of American English and slangs Detail-oriented, community-minded, and aligned with our platform’s values of authenticity, safety, and inclusiveness Empathy, patience, and a proactive mindset-especially when things go wrong Bonus: experience supporting creators, boutiques, or service providers Why Join Us Be part of a startup! and fast-growing platform with a mission to empower small businesses and creators Friendly culture Opportunity to shape support systems from the ground up Work directly with the founders and core team in a collaborative, creative environment A chance to grow with a platform that values creativity, community, and authenticity
As a Moderator Specialist at XO Bestie, you will play a crucial role in upholding our community standards and ensuring high content quality. Your responsibilities will include reviewing and approving user-submitted content while monitoring user activity to maintain platform guidelines. Here's what you can expect in this role: **Role Overview:** You will be responsible for reviewing and approving/rejecting user-submitted listings, images, bios, and comments based on platform guidelines. Additionally, you will monitor user activity for spam, scams, inappropriate content, or policy violations. Your role will involve flagging and escalating high-risk or repeat violations to leadership or technical teams and collaborating with the customer support team to resolve user-reported issues. You will also contribute to refining and updating moderation policies and workflows to enhance platform safety and user experience. **Key Responsibilities:** - Review and approve or reject user-submitted listings, images, bios, and comments based on platform guidelines - Monitor user activity for spam, scams, inappropriate content, or policy violations - Flag and escalate high-risk or repeat violations to leadership or technical teams - Collaborate with the customer support team to resolve user-reported issues - Help refine and update moderation policies and workflows as the platform evolves - Track moderation trends and provide feedback to improve platform safety and user experience **Qualifications Required:** - 0-2 years of experience in content moderation, trust & safety, or community management - Preferred degree in Marketing, Communications, Psychology, Arts, or Technology - Strong attention to details and ability to make fair, consistent decisions - Familiarity with digital marketplaces, creator platforms, or e-commerce environments - Excellent written communication skills - Comfortable using moderation tools, CMS platforms, and basic analytics dashboards - Knowledge of American English and slangs - Empathy, discretion, and a strong sense of digital responsibility In addition to the job description, XO Bestie is a vibrant social marketplace that connects customers, service providers, businesses, and creators in the fashion and beauty space. The company empowers users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Join us to be part of a startup and fast-growing platform with a mission to empower small businesses and creators. Experience a friendly culture, shape support systems, work directly with the founders and core team, and grow with a platform that values creativity, community, and authenticity.,
Content & Social Media Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time 🎓 Experience: 0-2 years (fresher graduates are welcome to apply) Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a Content & Social Media Specialist with 0-2 years of experience to craft content like blogs for SEO and engagement, ad copies, email copies and impactful stories for engaging campaigns for XO Bestie. In this role, you’ll create brand-aligned content across blogs, product descriptions, emails, landing pages, and social media posts—while also scripting influencer Reels and collaborating with designers to bring visuals, graphics, and videos to life. Every piece of content should reflect XO Bestie’s values system and vision. On the social media side, you’ll plan, schedule, and manage content across platforms like Instagram, LinkedIn, YouTube, Pinterest, and more, while tracking analytics to optimize performance. You’ll also stay on top of market trends, experimenting with content that resonates and drives engagement. Beyond awareness, you’ll design targeted email, in-app, and retargeting campaigns to re-engage users and support sales with conversion-focused promotions. This is a cross-functional role where you’ll manage content calendars, influencer briefs, and partnerships, ensuring our brand voice stays consistent while delivering measurable results. -Content Creation & Social Media Management Write engaging, brand-aligned content for blogs, product descriptions, emails, landing pages, and social media posts. Make scripts for Influencer reels. Collaborate with designers to produce high-quality visuals, graphics, and video creatives. Ensure all content reflects XO Bestie’s values of empowerment, sustainability, and community. -Social Media Strategy & Execution Plan, create, and schedule content across LinkedIn, Instagram, YouTube, Pinterest, and more. Track performance by using analytics to improve reach and engagement. Stay up to date with latest market trends and also assist in creating content that trends. Create targeted campaigns (email, in-app, retargeting) to re-engage and retain users. Work closely with the sales team to design promotions that drive conversions. -Cross-Functional Collaboration- Manage social media calendars and content workflows. Support influencer and partnership campaigns with creative briefs and performance tracking. Preferred Skills Experience in the PR industry will be preferable. Canva/Photoshop basics, influencer marketing coordination, and community engagement. Must Haves Content Writing & Storytelling – Ability to write engaging, brand-aligned copy for blogs, emails, product descriptions, and social media. Social Media Management – Hands-on experience with Instagram, LinkedIn, YouTube, and Pinterest, including scheduling and analytics. Creativity in Short-Form Content – Skill in scripting and ideating influencer-style Reels, trending posts, and viral content. Collaboration with Designers/Video Teams – Strong understanding of visuals, graphics, and video content workflows. Campaign Management – Experience with email, in-app, and retargeting campaigns for user retention and re-engagement. Analytics & Optimization – Ability to track performance metrics, draw insights, and refine content strategies. Trend Spotting – Staying ahead with market and cultural trends to create relevant, shareable content. Project & Calendar Management – Organized approach to handling social media calendars, influencer briefs, and promotions. Ability to coordinate with cross-functional teams like marketing, sales and designer are a must to generate content that trends for multiple platforms like Instagram.
App Marketing Specialist (iOS & Android) – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time 🎓 Experience: 3-4 years Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a highly motivated and results-driven App Marketing Specialist to own our mobile application's growth, user engagement, and visibility. The ideal candidate will have hands-on experience utilizing cutting-edge tools to manage App Store Optimization (ASO), paid user acquisition, and targeted push notification campaigns. Key Responsibilities and Tools 1. App Store Optimization (ASO) The specialist will drive organic downloads by optimizing our store listings on the Apple App Store and Google Play Store. Keyword & Metadata Strategy: Conduct deep keyword research and competitor analysis to optimize titles, descriptions, and keyword fields. Tools: Sensor Tower, AppTweak, MobileAction, AppFollow (or similar ASO intelligence platforms). Conversion Rate Optimization (CRO ): Plan and execute A/B tests on creative assets (screenshots, icons, videos, descriptions) to maximize conversion rates from store view to install. Tools: SplitMetrics, StoreMaven, or native testing tools like Google Play Experiments. Ratings & Reviews Management: Implement strategies to increase positive ratings and manage user feedback efficiently. Tools: AppFollow, Appbot, or direct console management (App Store Connect / Google Play Console). 2. Push Notification & Engagement Strategy The specialist will manage lifecycle messaging to drive retention, re-engagement, and feature adoption. Campaign Management: Design, deploy, and analyze segmented push notification campaigns across both iOS and Android. Platforms: OneSignal, Firebase Cloud Messaging (FCM), Braze, CleverTap, Leanplum, or MoEngage. A/B Testing & Personalization: Utilize platform features to A/B test messages, timings, and personalization variables to achieve optimal delivery and engagement rates. 3. App Marketing Advertising (Paid User Acquisition - UA) The specialist will manage performance marketing budgets to acquire high-quality users at scale. Campaign Execution: Plan, launch, and optimize paid app install campaigns with a focus on maximizing ROI, ROAS, and LTV. Core Platforms: Google App Campaigns (UAC) and Apple Search Ads (ASA). Social/Ad Networks: Meta Ads (Facebook/Instagram), TikTok Ads, and various in-app networks (e.g., Unity Ads, AppLovin). Measurement & Attribution: Ensure accurate tracking, reporting, and fraud detection across all paid channels. Mobile Measurement Partners (MMP): AppsFlyer or Adjust. Qualifications & Technical Skills Experience: 3-4 years of hands-on experience in mobile app marketing or growth. Analytical Proficiency: Demonstrated ability to work with and interpret data from analytics platforms. Analytics Tools: Google Analytics / Firebase, Amplitude, or Mixpanel. Platform Mastery: Advanced working knowledge of the native ad platforms listed above (ASA, Google Ads, Meta Ads).
CRM Lifecycle Marketing Specialist - App (iOS & Android) – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time 🎓 Experience: 4-6 years Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a highly motivated and results-driven App Marketing Specialist to own our mobile application's growth, user engagement, and visibility. The ideal candidate will have hands-on experience utilizing cutting-edge tools to manage App Store Optimization (ASO), paid user acquisition, and targeted push notification campaigns. Key Responsibilities and Tools 1. App Store Optimization (ASO) The specialist will drive organic downloads by optimizing our store listings on the Apple App Store and Google Play Store. Keyword & Metadata Strategy: Conduct deep keyword research and competitor analysis to optimize titles, descriptions, and keyword fields. Tools: Sensor Tower, AppTweak, MobileAction, AppFollow (or similar ASO intelligence platforms). Conversion Rate Optimization (CRO ): Plan and execute A/B tests on creative assets (screenshots, icons, videos, descriptions) to maximize conversion rates from store view to install. Tools: SplitMetrics, StoreMaven, or native testing tools like Google Play Experiments. Ratings & Reviews Management: Implement strategies to increase positive ratings and manage user feedback efficiently. Tools: AppFollow, Appbot, or direct console management (App Store Connect / Google Play Console). 2. Push Notification & Engagement Strategy The specialist will manage lifecycle messaging to drive retention, re-engagement, and feature adoption. Campaign Management: Design, deploy, and analyze segmented push notification campaigns across both iOS and Android. Platforms: OneSignal, Firebase Cloud Messaging (FCM), Braze, CleverTap, Leanplum, or MoEngage. A/B Testing & Personalization: Utilize platform features to A/B test messages, timings, and personalization variables to achieve optimal delivery and engagement rates. 3. App Marketing Advertising (Paid User Acquisition - UA) The specialist will manage performance marketing budgets to acquire high-quality users at scale. Campaign Execution: Plan, launch, and optimize paid app install campaigns with a focus on maximizing ROI, ROAS, and LTV. Core Platforms: Google App Campaigns (UAC) and Apple Search Ads (ASA). Social/Ad Networks: Meta Ads (Facebook/Instagram), TikTok Ads, and various in-app networks (e.g., Unity Ads, AppLovin). Measurement & Attribution: Ensure accurate tracking, reporting, and fraud detection across all paid channels. Mobile Measurement Partners (MMP): AppsFlyer or Adjust. Qualifications & Technical Skills Experience: 4-6 years of hands-on experience in mobile app marketing or growth. Analytical Proficiency: Demonstrated ability to work with and interpret data from analytics platforms. Analytics Tools: Google Analytics / Firebase, Amplitude, or Mixpanel. Platform Mastery: Advanced working knowledge of the native ad platforms listed above (ASA, Google Ads, Meta Ads).
Junior - Content & Social Media Specialist : On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time 🎓 Experience: 0-2 years (fresher graduates are welcome to apply) Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a Content & Social Media Specialist with 0-2 years of experience to craft content like blogs for SEO and engagement, ad copies, email copies and impactful stories for engaging campaigns for XO Bestie. In this role, you’ll create brand-aligned content across blogs, product descriptions, emails, landing pages, and social media posts—while also scripting influencer Reels and collaborating with designers to bring visuals, graphics, and videos to life. Every piece of content should reflect XO Bestie’s values system and vision. On the social media side, you’ll plan, schedule, and manage content across platforms like Instagram, LinkedIn, YouTube, Pinterest, and more, while tracking analytics to optimize performance. You’ll also stay on top of market trends, experimenting with content that resonates and drives engagement. Beyond awareness, you’ll design targeted email, in-app, and retargeting campaigns to re-engage users and support sales with conversion-focused promotions. This is a cross-functional role where you’ll manage content calendars, influencer briefs, and partnerships, ensuring our brand voice stays consistent while delivering measurable results. -Content Creation & Social Media Management Write engaging, brand-aligned content for blogs, product descriptions, emails, landing pages, and social media posts. Make scripts for Influencer reels. Collaborate with designers to produce high-quality visuals, graphics, and video creatives. Ensure all content reflects XO Bestie’s values of empowerment, sustainability, and community. -Social Media Strategy & Execution Plan, create, and schedule content across LinkedIn, Instagram, YouTube, Pinterest, and more. Track performance by using analytics to improve reach and engagement. Stay up to date with latest market trends and also assist in creating content that trends. Create targeted campaigns (email, in-app, retargeting) to re-engage and retain users. Work closely with the sales team to design promotions that drive conversions. -Cross-Functional Collaboration- Manage social media calendars and content workflows. Support influencer and partnership campaigns with creative briefs and performance tracking. Preferred Skills Experience in the PR industry will be preferable. Canva/Photoshop basics, influencer marketing coordination, and community engagement. Must Haves Content Writing & Storytelling – Ability to write engaging, brand-aligned copy for blogs, emails, product descriptions, and social media. Social Media Management – Hands-on experience with Instagram, LinkedIn, YouTube, and Pinterest, including scheduling and analytics. Creativity in Short-Form Content – Skill in scripting and ideating influencer-style Reels, trending posts, and viral content. Collaboration with Designers/Video Teams – Strong understanding of visuals, graphics, and video content workflows. Campaign Management – Experience with email, in-app, and retargeting campaigns for user retention and re-engagement. Analytics & Optimization – Ability to track performance metrics, draw insights, and refine content strategies. Trend Spotting – Staying ahead with market and cultural trends to create relevant, shareable content. Project & Calendar Management – Organized approach to handling social media calendars, influencer briefs, and promotions. Ability to coordinate with cross-functional teams like marketing, sales and designer are a must to generate content that trends for multiple platforms like Instagram.
Digital Marketing Specialist (Paid Ads + Social Media Strategy) : On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time 🎓 Experience: 2-4 years Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a highly creative and performance-driven Marketing Specialist who can manage paid ads, content strategy, influencer marketing, and social media growth. This role is perfect for someone who understands full-funnel marketing — from paid acquisition to organic growth, brand storytelling, community building, and creative direction. The ideal candidate is someone who can think strategically, plan content, execute campaigns, and optimize performance across multiple platforms. Key Responsibilities and Tools 1. Paid Ads: Google Ads & Meta Ads Plan, execute, and optimize campaigns across Google (Search, Display, YouTube, PMAX). Manage Meta Ads across Instagram & Facebook for leads, conversions & sales. Build retargeting funnels, custom audiences, and lookalike audiences. Conduct A/B testing for creatives, audiences & ad copies. Track ROAS, CPA, CTR, and optimize for efficiency. Maintain clear reporting and insights. 2. Content Strategy & Content Calendar Creation Build monthly content strategies aligned with brand goals. Create detailed content calendars for Insta, FB, YouTube, etc. Write creative briefs & content ideas for designers and video editors. Understand audience psychology and create content that grows engagement. Ensure brand consistency across all content. 3. Social Media Management & Instagram Growth Manage all social media pages with a strong focus on Instagram growth. Develop strategies to increase followers, reach, saves, and meaningful engagement. Identify trending content formats (Reels, memes, UGC, storytelling content). Track IG analytics and adjust strategy based on performance. Engage with the community: comments, DMs, polls, stories. 4. Creative Direction & Collaboration Give strong creative ideas to the design and video teams for: Ad creatives Static posts Reels Stories YouTube thumbnails Provide mood boards, references, and brand style direction. Ensure creatives match campaign objectives. 5. Analytics, Tracking & Reporting Use GA4, Meta Events Manager, Google Ads Dashboard, and Insights. Track KPIs: ROAS, CPA, CPM, engagement rate, follower growth, content performance. Optimize based on data, not guesswork. Share weekly & monthly performance reports. Required Skills & Qualifications 2–3 years of hands-on experience in Google Ads & Meta Ads. Strong expertise in Instagram content strategy and growth. Experience creating content calendars and social media plans. Good understanding of influencer marketing and creator collaborations. Strong communication + creative storytelling skills. Ability to generate ideas for designers & editors. Experience with analytics tools (GA4, Meta Insights, Google Ads Manager). Understanding of performance marketing metrics (CPM, CPC, CPA, ROAS). Ability to manage multiple campaigns and deadlines. Nice-to-Have Skills Knowledge of TikTok Ads / YouTube Ads Basic graphic design understanding Content writing or scriptwriting skills Ability to be on camera / host content Familiarity with CRM tools (HubSpot, Mailchimp) Experience with SEO (not mandatory) Qualifications & Technical Skills Experience: 2-4 years of hands-on experience in mobile app marketing or growth.