Company Description XO Bestie is a marketplace that connects customers, businesses, service providers, and creators in the fashion and beauty space. Through our platform, consumers discover curated brands and services, while entrepreneurs gain the tools and visibility they need to scale and thrive. XO Bestie supports the growth and success of businesses by providing a unique platform for engagement and commerce. Role Description This is a full-time, on-site role for a Senior Software Developer . The Senior Software Developer will be responsible for designing, developing, and maintaining back-end components of web applications. Day-to-day tasks include coding, debugging, and collaborating with team members to ensure high-quality software solutions. Additionally, the role involves implementing best practices in object-oriented programming and contributing to continuous improvement initiatives. Key Responsibilities: Design, develop, and maintain robust web applications using Python, Django, and Flask. Integrate AI/ML models into production environments, ensuring performance and scalability. Write high-quality, reusable code and implement best practices for development and deployment. Collaborate with data scientists and engineers to translate business requirements into technical solutions. Debug, test, and optimize applications for improved performance and reliability. Contribute to system architecture discussions and propose enhancements. Mentor junior developers (if applicable) and actively participate in code reviews. Stay abreast of advancements in AI, web frameworks, and related technologies. Required Qualifications: 7+ years of professional experience with focus on Python development. Proven expertise in building applications with Django and Flask frameworks. Hands-on experience with AI/ML libraries (e.g., TensorFlow, PyTorch, scikit-learn) and model deployment. Strong understanding of RESTful APIs, databases (e.g., PostgreSQL, MongoDB), and ORM tools. Proficiency with version control systems like Git. Ability to work independently and manage tasks with minimal supervision. Excellent problem-solving skills and attention to detail. Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent experience). Preferred Qualifications: Experience with containerization tools like Docker or Kubernetes. Familiarity with cloud platforms (e.g., AWS, GCP, Azure) for deploying applications. Knowledge of front-end technologies (e.g., HTML, CSS, JavaScript) is a plus. Contributions to open-source projects or a strong GitHub portfolio.
Role Overview: We are seeking a highly motivated Senior Developer with 7+ years of experience in Full Stack Development to join our team and help build intelligent, scalable web applications. This role blends software engineering with cutting-edge AI/ML integration, offering an exciting opportunity to work on impactful projects in a fast-paced environment. Key Responsibilities: Design, develop, and maintain robust web applications using Python, Django, and Flask. Integrate AI/ML models into production environments, ensuring performance and scalability. Write high-quality, reusable code and implement best practices for development and deployment. Collaborate with data scientists and engineers to translate business requirements into technical solutions. Debug, test, and optimize applications for improved performance and reliability. Contribute to system architecture discussions and propose enhancements. Mentor junior developers (if applicable) and actively participate in code reviews. Stay abreast of advancements in AI, web frameworks, and related technologies. Required Qualifications: 7+ years of professional experience in Software Development. (with focus in Python preferred) Proven expertise in building applications with Django and Flask frameworks. Hands-on experience with AI/ML libraries (e.g., TensorFlow, PyTorch, scikit-learn) and model deployment. Strong understanding of RESTful APIs, databases (e.g., PostgreSQL, MongoDB), and ORM tools. Proficiency with version control systems like Git. Ability to work independently and manage tasks with minimal supervision. Excellent problem-solving skills and attention to detail. Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent experience). Preferred Qualifications: Experience with containerization tools like Docker or Kubernetes. Familiarity with cloud platforms (e.g., AWS, GCP, Azure) for deploying applications. Knowledge of front-end technologies (e.g., HTML, CSS, JavaScript) is a plus. Contributions to open-source projects or a strong GitHub portfolio.
Job Title : Junior Lead Generation Executive (B2B) Email Campaign & LinkedIn Outreach Location : Gurugram, India (Onsite) Experience : 6 months to 1 year Job Description : We are looking for a dynamic and results-driven Junior Lead Generation Executive to join our team. The ideal candidate will have a strong understanding of B2B lead generation through email campaigns and LinkedIn outreach . As a Lead Generation Executive, you will be responsible for identifying and generating high-quality leads that can drive our sales pipeline and contribute to the growth of the business. Key Responsibilities : B2B Lead Generation : Conduct lead generation activities through targeted email campaigns and LinkedIn outreach to build a list of qualified leads. Prospecting : Research and identify potential business clients, decision-makers, and key stakeholders within targeted industries. Cold Outreach : Execute cold outreach strategies through email and LinkedIn to initiate conversations with potential clients and nurture relationships. Database Management : Maintain and update lead databases regularly, ensuring information is accurate and up-to-date. Lead Qualification : Qualify leads based on defined criteria and pass them to the sales team for further follow-up and conversion. Reporting : Track and report on lead generation performance, ensuring KPIs such as email open rates, response rates, and conversions are met. Collaborate : Work closely with the sales and marketing teams to align on lead generation strategies and goals. Requirements : Experience : Minimum 6 months to 1 year of hands-on experience in B2B lead generation through email campaigns and LinkedIn outreach. (Final year students and fresher graduates are welcome to apply) Skills : Knowledge of email marketing platforms (e.g. Apollo, Mailchimp, Zoho, HubSpot) and LinkedIn Sales Navigator . Excellent communication skills, both written and verbal. Ability to research and identify business prospects using tools and platforms. Familiarity with lead generation tools and CRM software is a plus. Self-motivated and target-driven with a passion for generating quality leads. Education : Bachelors degree in Business, Marketing, or related field (preferred). Additional Skills : Ability to work independently and manage time effectively. Strong organizational and multitasking skills. Detail-oriented with the ability to handle a large volume of data. Why Join Us Opportunity for Growth : Enhance your skills in B2B lead generation and email marketing. Collaborative Environment : Work alongside a passionate and supportive team. Career Advancement : We offer clear pathways for career growth within the company. If you&aposre passionate about B2B lead generation and enjoy building relationships with prospects, we&aposd love to hear from you. Reach out to us! Show more Show less
Marketing Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a SEO & Paid Marketing Specialist with over 3+ years of experience to join our team and drive measurable growth across digital channels. The role will focus on optimizing web pages, product listings, and blogs through smart keyword research and SEO best practices, while also managing high-performance ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads . You’ll be responsible for budgets, targeting, A/B testing, and mapping complete user journeys—from acquisition to retention. Experience in e-commerce marketing and app marketing (with tools like Clevertap or similar) is a must, along with hands-on skills in setting up pixels, GTM/Gtag, and running retargeting campaigns. You’ll collaborate closely with sales, design, and product teams to launch unified campaigns that deliver strong ROI and long-term impact. -SEO & Paid Marketing Conduct keyword research and optimize web pages, product listings, and blog content for visibility. Collaborate with the web team on site structure, meta tags, and internal linking. Monitor SEO performance and implement strategies to improve rankings and organic traffic. -Paid Advertising & Campaign Management Plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads . Manage budgets, targeting, and A/B testing to maximize ROI. Analyze campaign data and prepare reports with actionable insights. Map and optimize user journeys—from acquisition to retention. Set up pixel, Gtag. Must have experience for running ads for ecommerce industry Must have experience in app marketing with tools like Clevertap (Others might also work). Google Tag Manager experience is a plus. Run in-app marketing and retargeting campaigns to engage inactive users. -Cross-Functional Collaboration Partner with sales, design, and product teams to launch unified campaigns. Preferred Skills Hands-on experience with SEMrush, Ahrefs, or similar. Hand-on experience with tools like HotJar. Must Haves 3+ years of experience in digital marketing, marketing automation, or content-driven campaigns. Hands on experience with setting up conversion tracking, campaigns, keyword research on all ad platforms. Hands on experience with Google Analytics. Must have an experience with working in ecommerce industry. Must have an experience in working with product listing on Google and Facebook for ads.
Content & Social Media Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a Content & Social Media Specialist with at least 2+ years of experience to craft content like blogs for SEO and engagement, ad copies, email copies and impactful stories for engaging campaigns for XO Bestie. In this role, you’ll create brand-aligned content across blogs, product descriptions, emails, landing pages, and social media posts—while also scripting influencer Reels and collaborating with designers to bring visuals, graphics, and videos to life. Every piece of content should reflect XO Bestie’s values system and vision. On the social media side, you’ll plan, schedule, and manage content across platforms like Instagram, LinkedIn, YouTube, Pinterest, and more, while tracking analytics to optimize performance. You’ll also stay on top of market trends, experimenting with content that resonates and drives engagement. Beyond awareness, you’ll design targeted email, in-app, and retargeting campaigns to re-engage users and support sales with conversion-focused promotions. This is a cross-functional role where you’ll manage content calendars, influencer briefs, and partnerships, ensuring our brand voice stays consistent while delivering measurable results. -Content Creation & Social Media Management Write engaging, brand-aligned content for blogs, product descriptions, emails, landing pages, and social media posts. Make scripts for Influencer reels. Collaborate with designers to produce high-quality visuals, graphics, and video creatives. Ensure all content reflects XO Bestie’s values of empowerment, sustainability, and community. -Social Media Strategy & Execution Plan, create, and schedule content across LinkedIn, Instagram, YouTube, Pinterest, and more. Track performance by using analytics to improve reach and engagement. Stay up to date with latest market trends and also assist in creating content that trends. Create targeted campaigns (email, in-app, retargeting) to re-engage and retain users. Work closely with the sales team to design promotions that drive conversions. -Cross-Functional Collaboration- Manage social media calendars and content workflows. Support influencer and partnership campaigns with creative briefs and performance tracking. Preferred Skills Experience in the PR industry will be preferable. Canva/Photoshop basics, influencer marketing coordination, and community engagement. Must Haves Content Writing & Storytelling – Ability to write engaging, brand-aligned copy for blogs, emails, product descriptions, and social media. Social Media Management – Hands-on experience with Instagram, LinkedIn, YouTube, and Pinterest, including scheduling and analytics. Creativity in Short-Form Content – Skill in scripting and ideating influencer-style Reels, trending posts, and viral content. Collaboration with Designers/Video Teams – Strong understanding of visuals, graphics, and video content workflows. Campaign Management – Experience with email, in-app, and retargeting campaigns for user retention and re-engagement. Analytics & Optimization – Ability to track performance metrics, draw insights, and refine content strategies. Trend Spotting – Staying ahead with market and cultural trends to create relevant, shareable content. Project & Calendar Management – Organized approach to handling social media calendars, influencer briefs, and promotions. Ability to coordinate with cross-functional teams like marketing, sales and designer are a must to generate content that trends for multiple platforms like Instagram.
Marketing Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a SEO & Paid Marketing Specialist with over 3+ years of experience to join our team and drive measurable growth across digital channels. The role will focus on optimizing web pages, product listings, and blogs through smart keyword research and SEO best practices, while also managing high-performance ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads . You’ll be responsible for budgets, targeting, A/B testing, and mapping complete user journeys—from acquisition to retention. Experience in e-commerce marketing and app marketing (with tools like Clevertap or similar) is a must, along with hands-on skills in setting up pixels, GTM/Gtag, and running retargeting campaigns. You’ll collaborate closely with sales, design, and product teams to launch unified campaigns that deliver strong ROI and long-term impact. -SEO & Paid Marketing Conduct keyword research and optimize web pages, product listings, and blog content for visibility. Collaborate with the web team on site structure, meta tags, and internal linking. Monitor SEO performance and implement strategies to improve rankings and organic traffic. -Paid Advertising & Campaign Management Plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads . Manage budgets, targeting, and A/B testing to maximize ROI. Analyze campaign data and prepare reports with actionable insights. Map and optimize user journeys—from acquisition to retention. Set up pixel, Gtag. Must have experience for running ads for ecommerce industry Must have experience in app marketing with tools like Clevertap (Others might also work). Google Tag Manager experience is a plus. Run in-app marketing and retargeting campaigns to engage inactive users. -Cross-Functional Collaboration Partner with sales, design, and product teams to launch unified campaigns. Preferred Skills Hands-on experience with SEMrush, Ahrefs, or similar. Hand-on experience with tools like HotJar. Must Haves 3+ years of experience in digital marketing, marketing automation, or content-driven campaigns. Hands on experience with setting up conversion tracking, campaigns, keyword research on all ad platforms. Hands on experience with Google Analytics. Must have an experience with working in ecommerce industry. Must have an experience in working with product listing on Google and Facebook for ads.
Performance Marketing Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a Performance Marketing Specialist to join our team and drive measurable growth across digital channels. The role will focus on planning, executing, and optimizing high-performance campaigns across Google Ads and Meta Ads to accelerate both customer acquisition and retention. You’ll be responsible for budget management, targeting, A/B testing, retargeting, and mapping complete user journeys. Experience in e-commerce marketing and app marketing (with tools like Clevertap or similar) is a must. Strong technical skills in pixel setup, GTM/Gtag , and campaign tracking are essential. You’ll collaborate closely with sales, design, and product teams to launch unified campaigns that deliver strong ROI and long-term impact. Paid Advertising & Campaign Management Plan, execute, and optimize campaigns across Google Ads and Meta Ads (Facebook/Instagram) . Manage budgets, targeting, and A/B testing to maximize ROI. Analyze campaign data and prepare reports with actionable insights. Map and optimize user journeys — from acquisition to retention. Set up pixels, GTM/Gtag for accurate tracking. Run high-performing campaigns for e-commerce, including product listings on Google and Facebook. Execute app marketing campaigns with tools like Clevertap (or similar). Run in-app marketing and retargeting campaigns to engage inactive users. Manage remarketing funnels to boost conversions. App Marketing via push notifications to boost engagement and conversions. Cross-Functional Collaboration Partner with sales, design, and product teams to launch unified and high-impact campaigns. Preferred Skills Hands-on experience with HotJar or similar tools to understand user behavior and optimize funnels. Must Haves 3-7 years of experience in paid marketing or performance marketing roles. Hands-on experience in conversion tracking, campaign setup, and optimization across ad platforms. Strong knowledge of Google Analytics . Proven experience working in the e-commerce industry . Experience in product listing ads for Google and Facebook. Ability to analyze data, identify trends, and optimize campaigns for growth. App Marketing experience via push notifications is a must.
Content & Social Media Specialist – On-Site in Gurugram (Work From Office Only) 📍 Location: Gurugram, India (Strictly On-Site) 💼 Employment Type: Full-Time Company Description XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support. Role Description We are looking for a Content & Social Media Specialist with at least 2 years of experience to craft content like blogs for SEO and engagement, ad copies, email copies and impactful stories for engaging campaigns for XO Bestie. In this role, you’ll create brand-aligned content across blogs, product descriptions, emails, landing pages, and social media posts—while also scripting influencer Reels and collaborating with designers to bring visuals, graphics, and videos to life. Every piece of content should reflect XO Bestie’s values system and vision. On the social media side, you’ll plan, schedule, and manage content across platforms like Instagram, LinkedIn, YouTube, Pinterest, and more, while tracking analytics to optimize performance. You’ll also stay on top of market trends, experimenting with content that resonates and drives engagement. Beyond awareness, you’ll design targeted email, in-app, and retargeting campaigns to re-engage users and support sales with conversion-focused promotions. This is a cross-functional role where you’ll manage content calendars, influencer briefs, and partnerships, ensuring our brand voice stays consistent while delivering measurable results. -Content Creation & Social Media Management Write engaging, brand-aligned content for blogs, product descriptions, emails, landing pages, and social media posts. Make scripts for Influencer reels. Collaborate with designers to produce high-quality visuals, graphics, and video creatives. Ensure all content reflects XO Bestie’s values of empowerment, sustainability, and community. -Social Media Strategy & Execution Plan, create, and schedule content across LinkedIn, Instagram, YouTube, Pinterest, and more. Track performance by using analytics to improve reach and engagement. Stay up to date with latest market trends and also assist in creating content that trends. Create targeted campaigns (email, in-app, retargeting) to re-engage and retain users. Work closely with the sales team to design promotions that drive conversions. -Cross-Functional Collaboration- Manage social media calendars and content workflows. Support influencer and partnership campaigns with creative briefs and performance tracking. Preferred Skills Experience in the PR industry will be preferable. Canva/Photoshop basics, influencer marketing coordination, and community engagement. Must Haves Content Writing & Storytelling – Ability to write engaging, brand-aligned copy for blogs, emails, product descriptions, and social media. Social Media Management – Hands-on experience with Instagram, LinkedIn, YouTube, and Pinterest, including scheduling and analytics. Creativity in Short-Form Content – Skill in scripting and ideating influencer-style Reels, trending posts, and viral content. Collaboration with Designers/Video Teams – Strong understanding of visuals, graphics, and video content workflows. Campaign Management – Experience with email, in-app, and retargeting campaigns for user retention and re-engagement. Analytics & Optimization – Ability to track performance metrics, draw insights, and refine content strategies. Trend Spotting – Staying ahead with market and cultural trends to create relevant, shareable content. Project & Calendar Management – Organized approach to handling social media calendars, influencer briefs, and promotions. Ability to coordinate with cross-functional teams like marketing, sales and designer are a must to generate content that trends for multiple platforms like Instagram.