Performance Marketing Specialist

Performance Marketing Specialist – On-Site in Gurugram (Work From Office Only)

📍 Location:

Employment Type:

Company Description

XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support.

Role Description

• We are looking for a

  Performance

  Marketing Specialist

  to join our team and drive measurable growth across digital channels. The role will focus on planning, executing, and optimizing high-performance campaigns across

  Google Ads and Meta Ads

  to accelerate both customer acquisition and retention.
• You’ll be responsible for budget management, targeting, A/B testing, retargeting, and mapping complete user journeys. Experience in

  e-commerce marketing and app marketing

  (with tools like Clevertap or similar) is a must. Strong technical skills in

  pixel setup, GTM/Gtag

  , and campaign tracking are essential.
• You’ll collaborate closely with sales, design, and product teams to launch unified campaigns that deliver strong ROI and long-term impact.

Paid Advertising & Campaign Management

• Plan, execute, and optimize campaigns across

  Google Ads and Meta Ads (Facebook/Instagram)

  .
• Manage budgets, targeting, and A/B testing to maximize ROI.
• Analyze campaign data and prepare reports with actionable insights.
• Map and optimize user journeys — from acquisition to retention.
• Set up pixels, GTM/Gtag for accurate tracking.
• Run high-performing campaigns for e-commerce, including product listings on Google and Facebook.
• Execute app marketing campaigns with tools like Clevertap (or similar).
• Run in-app marketing and retargeting campaigns to engage inactive users.
• Manage remarketing funnels to boost conversions.

• App Marketing

  via push notifications to boost engagement and conversions.

Cross-Functional Collaboration

• Partner with sales, design, and product teams to launch unified and high-impact campaigns.

Preferred Skills

• Hands-on experience with

  HotJar

  or similar tools to understand user behavior and optimize funnels.

Must Haves

• 3-7 years of experience

  in paid marketing or performance marketing roles.
• Hands-on experience in

  conversion tracking, campaign setup, and optimization

  across ad platforms.
• Strong knowledge of

  Google Analytics

  .
• Proven experience working in the

  e-commerce industry

  .
• Experience in

  product listing ads

  for Google and Facebook.
• Ability to analyze data, identify trends, and optimize campaigns for growth.
• App Marketing experience via push notifications is a must.