App Marketing Specialist (iOS & Android)

As an App Marketing Specialist at XO Bestie, your role will involve owning the growth, user engagement, and visibility of the mobile application. Utilizing cutting-edge tools, you will be responsible for App Store Optimization (ASO), paid user acquisition, and targeted push notification campaigns. Key Responsibilities: - App Store Optimization (ASO): - Conduct deep keyword research and competitor analysis for optimizing store listings. - Utilize tools such as Sensor Tower, AppTweak, MobileAction, and AppFollow. - Plan and execute A/B tests on creative assets for conversion rate optimization. - Manage ratings & reviews efficiently to increase positive feedback. - Push Notification & Engagement Strategy: - Design, deploy, and analyze segmented push notification campaigns. - Platforms include OneSignal, Firebase Cloud Messaging (FCM), Braze, CleverTap, Leanplum, or MoEngage. - Utilize A/B testing and personalization features for optimal engagement rates. - App Marketing Advertising (Paid User Acquisition - UA): - Plan, launch, and optimize paid app install campaigns for high-quality user acquisition. - Core platforms: Google App Campaigns (UAC) and Apple Search Ads (ASA). - Utilize social/ad networks like Meta Ads, TikTok Ads, and in-app networks. - Ensure accurate tracking, reporting, and fraud detection with Mobile Measurement Partners (MMP) like AppsFlyer or Adjust. Qualifications & Technical Skills: - Experience of 3-4 years in mobile app marketing or growth. - Proficiency in analytics and interpreting data from platforms like Google Analytics / Firebase, Amplitude, or Mixpanel. - Advanced working knowledge of native ad platforms such as ASA, Google Ads, Meta Ads. Join XO Bestie to be a part of a vibrant social marketplace empowering users in the fashion and beauty space with curated brands and services.,