About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification. Position Overview: Reporting to the Head of Demand Gen, you will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You’ll manage end-to-end campaigns across Google, LinkedIn, Meta, and Bing (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward CAC payback and revenue goals. Success means hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close. The Challenge: Scale pipeline and revenue by owning all paid channels (Google, LinkedIn, Meta, Bing) plus ABM plays inside HubSpot. You’ll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Core Responsibilities: Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads (other platforms a bonus). -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub ; connect efforts to pipeline, CAC payback, and revenue. -Present insights and next steps to RevOps and leadership. Must-Have Experience: 3–5+ years hands-on with ALL of : -Google Ads / Search & Display -LinkedIn Ads -Meta (Facebook & Instagram) Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process
About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification. Position Overview: Reporting to the Head of Demand Gen, you will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You’ll manage end-to-end campaigns across Google, LinkedIn, Meta, and Bing (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward CAC payback and revenue goals. Success means hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close. The Challenge: Scale pipeline and revenue by owning all paid channels (Google, LinkedIn, Meta, Bing) plus ABM plays inside HubSpot. You’ll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Core Responsibilities: Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads (other platforms a bonus). -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub ; connect efforts to pipeline, CAC payback, and revenue. -Present insights and next steps to RevOps and leadership. Must-Have Experience: 3–5+ years hands-on with ALL of : -Google Ads / Search & Display -LinkedIn Ads -Meta (Facebook & Instagram) Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process
About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. About our Client : Our client is a dynamic digital marketing agency in Canada. They are seeking a Graphic Designer & Video Editor (B2B+ Graphic designing) , who can create visually compelling designs and engaging video content that effectively communicates messages, enhances brand identities, and captures the attention of the target audience. The Graphic Designer job role and Video Editor job profile required you to collaborate with stakeholders, and other members of the creative team to conceptualize, design, and edit graphics and videos across various mediums. An ideal Graphic Designing and Video Editing candidate will be one with knowledge of the latest designs and software, a team player, and an excellent communicator who would be able to take directions from written or spoken ideas and translate them into captivating designs that connect. Permanent Work from home Shift: 7:30 PM- 3:30 AM (IST) Educational Qualification: Bachelor’s degree in Graphic Design, Multimedia, or a related field (or equivalent experience). Proven work experience as a graphic designer and video editor, or in similar roles will be preferable. A strong portfolio showcasing a range of graphic design and video editing projects, demonstrating creativity, technical skills, and a variety of styles can be an added advantage. Key Responsibilities: Develop creative and innovative design concepts, layouts, and visual assets for various projects that might include logos, branding materials, social media graphics, website elements, etc. Utilize industry-standard graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other relevant tools to create and edit designs. Conduct research and gather inspiration from various sources to stay informed about design trends, industry best practices, and competitor analysis. Produce content to be posted on social media platforms. Establish creative direction for the company within brand guidelines Creation of video concepts such as promotional videos, short videos (reels) for brand awareness, ongoing promotions, in-clinic experience, testimonials, etc. Use the appropriate colors and layouts for each graphic while receiving and incorporating feedback from team members to refine and improve designs. Edit and manipulate video footage to create visually engaging and cohesive videos for YouTube and other Social media channels. Understand the narrative and objectives of the video content and develop a storytelling approach through effective sequencing and editing techniques. Edit and mix audio elements, including dialogue, music, and sound effects, to ensure high-quality audio for video projects. Work with copywriters and the creative director to produce the final design. Handle camera on some occasions and capture footage as and when required for the video content. Ensure final graphics and layouts are visually appealing and on-brand. Competitive analysis and making sure to create content according to the latest market trends. Contributes to team effort by accomplishing related results as needed. Create social media assets including post graphics, gifs and mini videos. Design templates for brochures, flyers, and pdfs and build branded collaterals from PPTs, case study PDFs, banners, ad graphics and more Help maintain the website with building new pages and optimize the old pages. Key Skills Required: Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software such as Adobe Premiere Pro, Final Cut Pro, or other relevant tools. Solid understanding of B2B design principles, typography, color theory, layout composition, and video editing techniques. Creative thinking and the ability to translate concepts into visually appealing designs and engaging videos. Attention to detail and a strong eye for aesthetics. Ability to manage multiple tasks related to designing simultaneously and meet deadlines. Adaptability and willingness to incorporate feedback and make revisions as needed. Knowledge of motion graphics, visual effects, and audio editing is a plus. We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.
About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. About our Client : Our client is a dynamic digital marketing agency in Canada. They are seeking a driven and charismatic Graphic Designer & Video Editor to take charge of all design-related activities and help them expand our network and impact. Permanent Work from home Shift: 7:30 PM- 3:30 AM (IST) We are looking for a Graphic Designer & Video Editor, who can create visually compelling designs and engaging video content that effectively communicates messages, enhances brand identities, and captures the attention of the target audience. The Graphic Designer job role and Video Editor job profile required you to collaborate with stakeholders, and other members of the creative team to conceptualize, design, and edit graphics and videos across various mediums. An ideal Graphic Designing and Video Editing candidate will be one with knowledge of the latest designs and software, a team player, and an excellent communicator who would be able to take directions from written or spoken ideas and translate them into captivating designs that connect. Educational Qualification: Bachelor’s degree in Graphic Design, Multimedia, or a related field (or equivalent experience). Proven work experience as a graphic designer and video editor, or in similar roles will be preferable. A strong portfolio showcasing a range of graphic design and video editing projects, demonstrating creativity, technical skills, and a variety of styles can be an added advantage. Key Responsibilities: Develop creative and innovative design concepts, layouts, and visual assets for various projects that might include logos, branding materials, social media graphics, website elements, etc. Utilize industry-standard graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other relevant tools to create and edit designs. Conduct research and gather inspiration from various sources to stay informed about design trends, industry best practices, and competitor analysis. Produce content to be posted on social media platforms. Establish creative direction for the company within brand guidelines Creation of video concepts such as promotional videos, short videos (reels) for brand awareness, ongoing promotions, in-clinic experience, testimonials, etc. Use the appropriate colors and layouts for each graphic while receiving and incorporating feedback from team members to refine and improve designs. Edit and manipulate video footage to create visually engaging and cohesive videos for YouTube and other Social media channels. Understand the narrative and objectives of the video content and develop a storytelling approach through effective sequencing and editing techniques. Edit and mix audio elements, including dialogue, music, and sound effects, to ensure high-quality audio for video projects. Work with copywriters and the creative director to produce the final design. Handle camera on some occasions and capture footage as and when required for the video content. Ensure final graphics and layouts are visually appealing and on-brand. Competitive analysis and making sure to create content according to the latest market trends. Contributes to team effort by accomplishing related results as needed. Create social media assets including post graphics, gifs and mini videos. Design templates for brochures, flyers, and pdfs and build branded collaterals from PPTs, case study PDFs, banners, ad graphics and more Help maintain the website with building new pages and optimize the old pages. Key Skills Required: Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software such as Adobe Premiere Pro, Final Cut Pro, or other relevant tools. Solid understanding of design principles, typography, color theory, layout composition, and video editing techniques. Creative thinking and the ability to translate concepts into visually appealing designs and engaging videos. Attention to detail and a strong eye for aesthetics. Ability to manage multiple tasks related to designing simultaneously and meet deadlines. Adaptability and willingness to incorporate feedback and make revisions as needed. Knowledge of motion graphics, visual effects, and audio editing is a plus. We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.