Content & Social Media Specialist

This role is for one of the Weekday's clients

increase brand awareness, boost engagement, and drive inbound leads

Requirements

Key Responsibilities

Content Marketing

• Research industry trends, competitor activities, and audience insights to shape content strategy.
• Develop engaging written and visual content such as blogs, newsletters, case studies, email campaigns, and website copy.
• Collaborate with internal stakeholders to ensure alignment with brand objectives and tone of voice.
• Optimize content for SEO and conversion goals.
  

Social Media Management

• Plan, create, and schedule posts across LinkedIn, Instagram, and other relevant platforms.
• Maintain a consistent and engaging brand voice across all channels.
• Monitor trends and run campaigns to improve reach and engagement.
• Engage with followers, respond to comments/messages, and build relationships within relevant micro-communities.
  

Campaigns & Growth

• Support campaigns tied to events, webinars, or brand initiatives.
• Partner with the design team to create visually compelling posts, carousels, and reels.
• Experiment with innovative formats (stories, reels, polls, lead magnets) to generate awareness and leads.
  

Analytics & Reporting

• Track performance metrics using analytics tools.
• Provide regular reports on engagement, reach, growth, and conversions.
• Recommend improvements based on data insights.
  

Ideal Candidate

• 1-2 years of experience in content marketing or social media management.
• Strong writing, editing, and communication skills with the ability to create clear, compelling narratives.
• Knowledge of SEO principles, social media trends, and engagement strategies.
• Hands-on experience with content/design tools (e.g., Canva, analytics platforms).
• Creative, proactive, and highly organized, with the ability to multitask and deliver on deadlines