Content & Product Marketing Strategist

Company Overview (Ignosis):

Ignosis (previously branded as Pirimid Fintech) is a well-funded fintech company with a bold vision in the BFSI sector, backed by reputable investors. We are committed to pioneering in financial data intelligence, offering hyper-personalization, automation, and democratized credit solutions. Our mission is to empower the BFSI sector with cutting-edge technologies and insights. At Ignosis, we're not just embracing the future; we're actively shaping it. Join our dynamic team, where innovation meets excellence, and help us redefine the boundaries of what's possible in FinTech.

Job Overview:

As a Product and Content Marketing Strategist at Ignosis, you will lead the development and execution of innovative marketing strategies that elevate our fintech products. Your role will be pivotal in shaping Ignosis’s market presence and supporting our growth objectives.

Key Responsibilities:

Product Marketing Strategy:

• Develop and execute comprehensive Go-To-Market (GTM) strategies for Ignosis's fintech products, ensuring alignment with business goals and market needs.
• Collaborate with product management, sales, and development teams to create and refine product positioning, messaging, and value propositions.
• Lead product launches, coordinating cross-functional efforts to ensure successful introductions to the market.

Content Strategy & Development:

• Create and manage a content strategy that supports product marketing initiatives, including blogs, whitepapers, case studies, webinars, and social media content.
• Produce high-quality, engaging content that educates and informs the target audience, establishing Ignosis as a thought leader in the fintech space.
• Develop marketing collateral to support the sales team, including product brochures, presentations, and infographics.

Demand Generation & Lead Nurturing:

• Design and implement targeted campaigns to generate Marketing Qualified Leads (MQLs) and drive product adoption.
• Establish and manage email marketing funnels, delivering personalized content to nurture leads and convert them into customers.
• Track and analyze campaign performance, using insights to optimize future marketing efforts.

Digital Marketing & SEO:

• Oversee digital marketing efforts, including SEO, SEM, and social media, to increase online visibility and drive website traffic.
• Collaborate with SEO agencies to improve search rankings and ensure Ignosis's products appear prominently in search results.
• Monitor and report on key digital marketing metrics, adjusting strategies to maximize ROI.

Branding & Positioning:

• Ensure consistent messaging and branding across all marketing channels and customer touchpoints.
• Develop and execute branding initiatives that enhance Ignosis's market presence and differentiate our products from competitors.

Market Research & Competitive Analysis:

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Use insights from market research to inform product development, positioning, and marketing strategies.
• Stay updated on industry trends and emerging technologies to keep Ignosis ahead of the curve.

Qualifications:

• 2 to 4 years experience in product marketing and content management, preferably within the fintech or technology sector.
• Understanding of India Stack and digital lending processes is advantageous.
• Excellent written and verbal communication skills, with the ability to create compelling content for various audiences.
• Proficiency in digital marketing, including SEO, SEM, and social media strategies.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Ability to manage multiple projects simultaneously and work in a fast-paced, collaborative environment.

What’s in it for you?

• Market products that directly impact the manner in which data/information is shared and used by a billion Indians.
• Contribute directly to the next wave of growth for the FinTech industry in India by working closely on Digital Public Infrastructure like AA and OCEN-ONDC network (also touted as one of the next UPI moments of India)
• High exposure to the Founders to understand how they think & solve the pressing issues of the clients with them.
• Get to work with the largest banks, NBFCs and FinTech players in India and solve their pressing problems.
• Last but not the least, an industry competitive compensation package.

This position is tailor-made for individuals who thrive in dynamic, fast-paced environments and are passionate about creating influential fintech products. 

At Ignosis, a funded company with strong investor backing, you'll have the opportunity to make a significant impact. Be part of our transformative journey. To apply, send your resume to careers@ignosis.ai.