Content Creator

Please Note : It's NOT a Freelance/Work from home opportunity. Apply only if you are looking for a full-time, work from office job and are comfortable in commuting to South Delhi

JOB LOCATION - South Delhi, India

Candidates with previous agency experience/mass communication/journalism/management background will be preferred.

Candidate should have an excellent command on spoken and written english.

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Job Essence -

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Overview :

Role Summary

You will combine strategic thinking with creative execution, crafting compelling narratives for brands across digital touchpoints. From websites to reels, every word must reflect insight, intent, and impact. You will be an integral part of brand-building, campaign ideation, and execution.

📌 Core Responsibilities

* Collaborate with creative leads, strategists, and designers to shape brand and content strategies.

* Write Ad copy, social media posts, blog articles, scripts for video/reels, emailers, and digital banners.

* Craft attention-grabbing headlines, taglines, and positioning lines.

* Translate brand objectives into effective narratives tailored to the platform and target audience.

* Conduct in-depth market, audience, and competitor research to shape content tone, structure, and strategy.

* Build and maintain brand voice guidelines across multiple platforms and touchpoints.

* Implement SEO best practices across blogs, website content, and YouTube descriptions.

* Contribute to campaign ideas, pitch decks, and content calendars.

* Edit, proofread, and QA all content using tools like Grammarly, Hemingway, Copyscape, or equivalent.

✍🏼 What You Must Know

🔹 Fundamentals of Writing

* Grammar, punctuation, sentence structure

* Content hierarchy, transitions, and readability

* Clarity and brevity without compromising creativity

🔹 Copywriting

* Ad copy for Google, Meta, LinkedIn, YouTube

* Product messaging and USPs

* Persuasive storytelling (AIDA, PAS, FAB frameworks)

* Scroll-stopping headlines and CTA phrasing

🔹 Scriptwriting

* Reels, short videos, and explainer videos

* Visual cue integration (shot suggestions, tone, VO style)

* Writing in sync with rhythm, visual pace, and voice-over

🔹 Website Content Writing

* Home, About, Services, Product, FAQ, and Contact pages

* Writing for conversion, readability, and SEO simultaneously

* Structuring sections for clarity and scannability (H1-H3, bullets, grids)

🔹 Social & Digital Formats

* Instagram captions, Twitter threads, LinkedIn posts

* Carousels, meme formats, conversational posts

* Familiarity with text in motion and static creatives

🔹 SEO Knowledge

* Keyword research, usage, and placement

* Writing optimized meta descriptions and titles

* Internal linking, alt-text writing, and semantic structuring

🔹 Strategic Thinking

* Understanding brand positioning and differentiation

* Aligning content with business goals and campaign KPIs

* Contributing to tone-of-voice documents and buyer personas

🔹 Versatility in Tone

* Switch between witty, humorous, emotional, inspirational, professional, or casual

* Crafting content for B2B, B2C, D2C audiences

* Writing for both Indian and global audiences

🔹 Content Tools

* Grammarly, Hemingway, Copyscape, Readable

* Google Docs, Notion, or similar collaborative writing platforms

* Optional: SEMrush, Surfer SEO, Jasper (AI tools for guided optimization) 

✅ Required Skills & Traits

* Portfolio showcasing diverse formats (ads, scripts, blogs, web copy)

* Ability to ideate and contribute in creative brainstorming

* Research-driven yet creative — strong in both head and heart

* Comfortable with feedback, rework, and tight deadlines

* Understands visual-thinking and how content integrates with design

* Self-starter, quick learner, culturally aware

Work Profile:

1)     Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Social Media Content:
• Social Media Copies
• Social Media creative content
• Blog/Articles/Press releases/Story telling/Infographics
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions

• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• WhatsApp messages
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing
• Viral Content
• Media Kit/PR activities/3^rd Party PR
• Media Relations
• Influencer Marketing
• Online Reputation Management(ORM) areas

2)     Planning – Understand/Work/Create/Assist

·      DMO Plan – Along with the SEM and Digital/Social Media Campaign teams

·      Manifestation Plan

·      Activity Charter - Along with the SEM and Digital/Social Media Campaign teams

3)     Team & Vendor Management:

·      Work Allocation Based on Activity Charter & SMO Tracker

·      Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

·      Setting up KRAs (using InnoWET) and Performance review

·      Time sheet Management & Analysis

·      Social Media Participation and updated Profile on all mediums

·      Work closely with the creatives/videos team for proper implementation of the campaign

4)     Review & Analytics:

·      Client’s success PPT and Report with executive summary

·      Team Productivity based on Time Sheets

·      Create phase(Web/Content and Visuals) Activity Charter Conformance Report

·      Consolidated success Report /PPT for internal stakeholders

·      Content success report and analytics tracking based on the medium

WHAT YOU WILL NEED:

• 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
• Excellent writing, photo, graphic, video and editing skills.
• Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs(Optional)
• Proficiency in using Canva or other similar software programs for designing and video editing(Mandatory)
• Ability to adapt writing style to different target audiences and brand voices is a must
• Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
• Ability to work both independently and effectively in a team environment.
• Strong organizational and time-management skills.
• Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
• Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
• Strong attention to detail, with a keen eye for aesthetics and brand consistency.

You will work closely with the:

• Digital - Social Media and Brand ideation team
• Creative teams
• SEM/Promotions teams

You should be able to

• Believe that everything can be made viral
• Extensive research
• Work in teams
• Work in solace
• Most important: Willingness to learn

What kind of people are we looking for? Simple:

·      We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly

·      Not a mere task taker.

·      Ability to work with deliverables in mind.

·      Entrepreneurial instinct beyond office cubicle

·      Intelligence to do multitasking and prioritization of work

·      Excellent communication skills- written oral and articulation.

·      Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.

·      Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables

·      Strong strategic bent with inclination towards learning and contributing.

·      Adaptability and flexibility to work with cross-functional areas of business.

·      Zeal to be driven by productivity than by activity

·      Self discipline and ability to do work with self supervision.

·      You do what you preach, or at least try

·      You not only work hard, you party hard too

·      You have an eye for detail

·      If you’re a (regular) blogger, we already love you!

·      You are a DIY person. Period