Etraveli Group is the globally leading company for tech solutions and fulfillment capabilities for online sales of flights. We are here to solve complexity, by connecting millions of flights and travelers across the globe, from search and selection to trip and beyond. We hold consumer online travel agency brands like Mytrip, GoToGate & Flight Network and serve Booking.com with flights. Etraveli Group has also established strategic partnerships with companies like Skyscanner, Google Flights, TUI, etc.Every day we strive to make the world smaller for our customers and bigger for our people. Our diverse team of more than 3000 passionate professionals is what makes us the industry’s tech wonder and the best in the world at what we do. Our major offices are in Sweden (HQ), Greece, India, Canada, Poland and Uruguay.Position SummaryWe are looking for a detailed-oriented and organized CRM Content Coordinator to join our growing CRM team. In this role, you will orchestrate our campaign production, ensuring that our communications are produced, built, tested, and delivered flawlessly to our customers across the globe.You will act as the bridge between our CRM strategy and our Creative teams, managing the workflow from the initial brief to the final "Send".
If you love checklists, spotting typos, and seeing a campaign come to life, this role is for you.
Job Responsibilities
- Content Briefing, AI-Assisted Content Production & Workflow Management
- Turn CRM campaign plans into clear, actionable creative briefs for the Copy and Design teams.
- Ensure creative assets are delivered on time and align with the technical requirements of our CRM platform.
- Copy: Use AI writing tools (e.g., ChatGPT, Gemini, Copy.ai) to generate subject line variations, pre-headers, and body copy drafts based on the campaign strategy.
- Images: Utilize AI image generators (e.g., Midjourney, Adobe Firefly) to create or edit visual assets, background variations, and mockups for email templates.
- Refinement: Act as the first editor for AI output, ensuring the tone of voice matches our brand before passing it to the Copy/Design teams for final polish.
- Translation Coordination (Internal)
- Liaise with the Copy Team to ensure they are aware of all required languages and deadlines for upcoming campaigns.
- Receive the translated content from the Copy Team and organize it for implementation.
- Stakeholder Proofreading & Approvals
- Once content is built, manage the proofreading loop with local market managers and stakeholders.
- Send test proofs to stakeholders, collect their feedback (e.g., "This translation sounds unnatural"), and coordinate with the Copy Team to apply necessary corrections.
- Ensure final sign-off is received from all markets prior to deployment.
- Campaign Assembly & Upload
- Upload approved copy, images, and assets into our CRM/Marketing Platform Oracle Responsys.
- Populate dynamic content blocks to ensure customers in different markets receive the correct language and currency versions.
- Quality Assurance (QA) & Testing
- Conduct rigorous testing of all emails across devices (mobile/desktop) and email clients.
- Verify that the correct translations are triggering for the correct segments (e.g., a German customer receives the German email).
- Check all links, personalization tags, and tracking codes.
Job Requirement
- Experience: 2–5 years in Marketing coordination, Account Management, or an administrative role.
- Organizational Skills: You are a natural project manager. You can chase deadlines and manage feedback from multiple people without getting stressed.
- Communication: Clear, concise communication skills. You know how to give feedback to creative teams diplomatically.
- Attention to Detail: You are the last line of defense against typos and broken links.
- Tech-Savvy: Comfortable working with CMS platforms or CRM tools (e.g., Salesforce, HubSpot, Braze, Mailchimp, Oracle Responsys is a plus) and eager to learn new systems.
Nice-to-Have
- Experience working in a multi-lingual or global company.
- Basic HTML knowledge (for troubleshooting email layouts).
- Experience with project management tools (Asana, Jira, Trello).
Thorough On Boarding Process
We are building a stellar onboarding adventure just for you, spanning your first 120 days, including access to learning resources, Q&A sessions with our CEO and a buddy program.Competitive BenefitsWe pay fairly and align compensation with your role's impact on the company. Referral bonus, pension and insurances are also applicable, with some variations across our locations.Wellbeing & CommunityIn order to be the best version of you every day, you need an environment that provides for your wellbeing. From breakfast & good coffee to start your day to healthcare, employee assistance plans and team bonding events we've got you covered!Opportunities for DevelopmentYou will find extensive learning opportunities, team training and workshops connected to your role as well as guidance from renown leaders, all provided in a fast pace environment with flat hierarchies.Hybrid WorkWe want you to enjoy the best of all worlds and we know that doesn't always mean working at the office. We have a hybrid policy, including working from anywhere 2 weeks every year.Diversity disclaimer
At Etraveli Group we value diversity; we pride ourselves on being a company represented by people of all different backgrounds. During hiring, we are committed to ensure equality and promote diversity in the workplace at every selection stage. As such, we provide the same opportunities for all candidates regardless of race, religion or belief, gender, nationality, ethnicity, sexual orientation, age, marital status, disability, or any other characteristic protected under any anti-discrimination law or regulation.
