Content Coordinator

Job Title

Company

Location

Reports to

Experience

Employment Type

Salary

Job Mission

timely content deployment, community engagement, and data collection

Key Responsibilities

1. Organic Content Management & Growth

• Platform Ownership (Mandatory):

  Own the content calendar, scheduling, and publishing across key organic channels, primarily

  YouTube and Instagram

  .

• Creative Execution:

  Coordinate the final creation and adaptation of visual assets (videos,

  Reels

  , posts) to ensure they are optimized for each platform's best practices.

• Community Management:

  Monitor comments, engage with the audience, and surface recurring customer feedback or trends to the Content Lead.

2. Inorganic & Performance Support

• Performance Assets Coordination:

  Act as the liaison between the Content and Performance Marketing teams, ensuring all required creative assets and ad copies are delivered accurately and on time for paid campaigns (

  Ads

  ).

• Influencer Management:

  Manage the logistics, contracts, and content deliverables for smaller-scale

  Influencer

  campaigns, ensuring clear communication of brand messages.

• Content Tagging & Tracking:

  Ensure all published content (organic and paid) is correctly tagged and set up for tracking by the Analytics team.

3. Reporting & Content Quality

• Content Quality:

  Conduct final checks on all content to ensure strict adherence to the defined brand voice, tone, and visual guidelines.

• Basic Reporting:

  Assist the Content Lead by compiling basic weekly performance reports on organic reach, engagement, and content performance metrics across Instagram and YouTube.

Ideal Candidate Profile

• Experience (Mandatory):

  1–3 years

  of practical experience managing social media platforms or coordinating content for a brand, preferably in the

  D2C or service sector

  .

• Platform Proficiency:

  Strong working knowledge of content best practices for

  YouTube and Instagram (especially Reels)

  .

• Coordination Skills:

  Proven ability to manage multiple deadlines, liaise effectively between creative and marketing teams, and handle asset delivery.

• Mindset:

  Highly organized, detail-oriented, and proactive, with a keen eye for engaging content and a fundamental understanding of marketing funnels.

• Bonus:

  Basic familiarity with performance metrics (e.g., CPA, engagement rates) and how they relate to creative content.