What Do We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront “profitably”.
Proposition For Merchants
D2C selling made as easy as selling on e-com marketplaces
Why build this?
- India’s D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well!
Our Proposition
We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
- Marketing manager (“top of the funnel”)
- Category manager (“products/merchandising”)
- Product manager (“website/app metrics”)
- Ops manager (“shipping metrics”)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant’s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Team And Scale
We’re at ~$4.5M ARR and had hit profitability earlier in the year. We’ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Founders
- Rishabh Verma
- Harmin Shah
Role Charter: Content and Creative Strategy Lead
We're looking for someone to take full ownership of how ShopDeck shows up online — in ads, on social media, in conversations, and in the minds of D2C founders.From performance creatives that drive conversions to content that builds long-term trust and engagement, you'll shape both how we grow and how we're remembered.You’ll work closely with the Growth and GTM teams, and over time, have the opportunity to build your own content and creative team to scale what works.
What You’ll Drive
- Performance Creatives That Convert
- Lead creative strategy and production for Meta, Google, YouTube, and future paid channels
- Build and iterate on high-performing assets: video, static, UGC-style, testimonials, motion
- Pair closely with the Growth team to test, learn, and double down on what scales
- Brand Voice & Content Systems
- Define and maintain a consistent tone, style, and visual identity across channels
- Manage and grow our online presence across LinkedIn, Instagram, Reddit, and beyond
- Design content that’s high-context, platform-native, and founder-relevant
- Audience & Community Growth
- Build a following — not just traffic — among D2C operators, founders, and enablers
- Launch content series, campaigns, and moments that compound reach and brand depth
- Make ShopDeck’s digital presence as sticky and respected as the product itself
- Narrative & Reputation
- Track and shape how ShopDeck is talked about — in public forums, reviews, threads, and community circles
- Work on founder & leadership presence via thought pieces, ghostwritten posts, and micro-content
- Embed ShopDeck into conversations that matter in the D2C ecosystem
- Creative Ops & Team Setup
- Establish content workflows: calendars, briefs, approvals, asset management
- Collaborate with writers, designers, editors, and freelancers as needed
- As the function scales, build a lean team to support creative execution and growth.
What We’re Looking For
- 4–8 years of experience across content strategy, creative production, or brand storytelling
- Strong portfolio across both performance and brand content — especially digital-first
- Excellent writing skills and sharp creative judgment across formats and platforms
- Comfortable owning both strategy and execution — you move fast and ship often
- Exposure to D2C, SaaS, or performance-driven businesses is a bonus, not a must
Why This Role Matters
- You’ll directly impact how we acquire, engage, and retain D2C merchants.
- You’ll define how thousands of founders discover and experience the ShopDeck brand.
- You’ll have room to experiment, influence GTM, and build the creative engine from the ground up.
Skills: digital,strategy,creative strategy
