GTM Strategy and Ops

Job Description

What Do We Do ShopDeck helps e-commerce merchants set up and manage their D2C storefront “profitably”. Proposition For Merchants D2C selling made as easy as selling on e-com marketplaces Why build this? India’s D2C wave has been limited to venture-funded D2C brands today The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well! Our Proposition We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well: Marketing manager (“top of the funnel”) Category manager (“products/merchandising”) Product manager (“website/app metrics”) Ops manager (“shipping metrics”) Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant’s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software. Team And Scale We’re at ~$4.5M ARR and had hit profitability earlier in the year. We’ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures. Founders Rishabh Verma Harmin Shah Role Charter: GTM Strategy and Ops Key Responsibilities GTM Design & Planning Craft sharp GTM plans for new products, services, and experiments. Define ICPs, positioning, pricing, and rollout paths. Collaborate with the Head of GTM on quarterly & annual planning. Ops & Execution Set up and run GTM playbooks: pricing, launch plans, feedback loops, and growth ops processes. Monitor performance across the funnel — acquisition, activation, engagement — and run diagnostics. Build dashboards, SOPs, and reporting cadences to ensure GTM readiness. Insights & Experimentation Drive insight-led iteration: Run A/B tests, analyze experiments, and turn feedback into scalable playbooks. Stay on top of competitor and market trends; surface intelligence that sharpens our edge. What We’re Looking For 2–5 years of experience in strategy, GTM, business operations, or consulting (startup/D2C ecosystem a strong plus). Strong first-principles thinking and comfort with both 0→1 and scale. Analytical, structured, and highly execution-oriented. Prior experience working cross-functionally across sales, product, and marketing. Familiarity with D2C/e-commerce or SaaS GTM is preferred. Location: Work from Office, Bangalore 6-day role Skills: strategic planning,business strategy,gtm,cross-functional collaboration,market analysis,analytical skills,gtm strategy,business operations,a/b testing Show more Show less