Community Manager

Manager - Social Media

We are looking for an experienced, passionate and creative Social Media Manager to join our global marketing team. As a Social Media Manager you will be responsible for developing and implementing Route Mobile's Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.

Responsibilities:

A Social Media Manager is responsible to increase exposure through social media platforms. He/She will work alongside a specialized marketing team to reach Route Mobile's brand goals. From creating monthly editorial calendars, to using marketing strategies to deliver Route Mobile's message in creative ways. The Social Media Manager will be the link between Route Mobile's offerings and its social media followers. Apart from just attracting new customers, a Social Media Manager will also need to analyze the data to determine which initiatives work best and capitalize on this information to continue scaling our business.

Execution

• Oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media channels
• Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for Route Mobile Group & manage overall brand reputation
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads
• Spending hours on LinkedIn every day engaging with our clients’ target audiences by sharing content, finding ways to grow LinkedIn company followership, and improving overall engagement with our clients’ LinkedIn Company Pages.
• Staying ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub, such as leveraging LinkedIn Publishing Platform to understand influential content that is shared and the people who are sharing them
• Work with brand to create and implement social media strategies monthly
• Ensure brand consistency in copy through tone, voice and terminology
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
• Implementing Social Media SEO tactics aligned with our clients’ keyword and SEO strategies
• Conduct competitive analysis studies on client competitors, including digital footprint analysis

Skills

• 6 - 9 years of experience as a Social Media Specialist or similar role
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints is desirable
• Experience with doing audience and buyer persona research
• Active Social Listening & extracting data
• Responding to comments & likes
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills

KPIs

• Follower count / audience growth rate
• Reach on social media / post reach
• Impression/Clicks/Traffic
• Reactions
• Engagement rate
• Social media mentions
• Tags
• Stories views
• Conversion
• Leads generated