Community Lead

Community Lead

The Community Lead is responsible for managing the end-to-end community experience, driving engagement, managing outreach, gathering insights, and developing strategies to help the community grow meaningfully. 

I. Engagement

• Manage daily interactions across our WhatsApp group through consistent, thoughtful prompts, updates, and discussions.
• Share event promotions and brand updates organically, maintaining an authentic and caring tone.
• Adapt communication based on real-time responses to ensure conversations feel relevant and alive.
• Encourage member-led interactions and moments of connection to strengthen community bonds.
• Maintain a balanced energy, playful, empathetic, and human, while ensuring clear direction and purpose in communication.

II. Research & Insights

• Track community engagement patterns to understand what truly motivates members.
• Map out and refine the member journey, from discovery to participation and retention.
• Research audience behavior and use findings to design relevant prompts, activities, and events.
• Develop organic outreach and growth strategies for the community through targeted WhatsApp and group promotions.
• Share actionable insights with the Brand Lead for building presence on Reddit and LinkedIn.
• Maintain records of engagement metrics, messaging effectiveness, and key learnings for team alignment.

III. Leadership

• Oversee WhatsApp community outreach to ensure a seamless and engaging member experience.
• Guide the Brand Lead in building authentic onboarding experiences 
• Partner with the Creative and Copy teams to offer direction for community-based content, including reels, newsletters, or post ideas.
• Serve as the primary point of contact for anything concerning the community, ensuring all messaging, design, and engagement reflect what members need.
• Collaborate closely with the Founder and Coordinator to keep campaigns, discussions, and event-related communication on track.

IV. Events

• Work with the Founder to ideate and design events that speak directly to the community’s needs.
• Use insights from engagement trends to shape topics, themes, and positioning of events.
• Coordinate with the Event and Marketing teams to execute strong, thoughtful event promotions.
• Build lasting engagement loops, turning interest in discussions into participation and long-term involvement.
• Collect post-event feedback to measure satisfaction and create actionable steps for improvement.

Who You Are:

We appreciate people who bring both heart and structure to their work, someone who cares deeply about people, stays curious, and brings warmth and thoughtfulness to every interaction.

This role is perfect for someone who is:

• Empathetic and observant: able to sense what people need before they say it.
• A natural communicator: warm, clear, and comfortable engaging with diverse audiences.
• Grounded in strategy: understands the “why” behind messages and how they fit into larger goals.
• Creative and adaptable: enjoys experimenting with conversation styles, prompts, and formats.
• Collaborative: works easily across teams and thrives in an open, communicative environment.
• Balanced: brings a caring, flowy presence while staying intentional and research-driven.

Time Availability:

This is a part-time role with flexibility in working hours. However, here are some conditions that need to be met for this role:

• No negotiation regarding scheduled message timings; messages must go out as planned.
• Event timings typically occur between 9:00 PM and 10:30 PM; availability is expected for all events.
• Immediate welcoming of new members and prompt thank-you messages after each event are mandatory.
• Responsible for ensuring smooth onboarding: verifying profiles and granting access immediately upon request.
• Certain fixed dates will be designated for internal meetings to review and plan the community calendar; attendance is expected.

Employment Terms

• Compensation:

  This is a paid, part-time position starting with a monthly compensation of

  ₹5000,

  with scope for growth based on performance.

• Probation Period:

  The first

  three

  months of employment will be considered a probation period. During this time, either party may discontinue the engagement with short notice if required.

• Flexibility & Schedule:

  This is a remote, part-time role with flexible work hours. Being responsive during agreed-upon coordination times is essential.

• Qualifications:

  Open to candidates from any educational background. Preference will be given to individuals from communications, psychology, or marketing backgrounds. Candidates with

  Sales Knowledge/Experience

  are prioritised.

Perks

• Direct involvement in shaping a growing, heart-centered community.
• Experience in engagement strategy, understanding a mental health audience, designing insightful workshops, and leadership opportunities.
• A friendly, mindful team culture that values growth and creativity.

• Letter of Recommendation

  and

  LinkedIn Testimonial

  based on performance.