Category Manager

Position : YouTube Manager - K12

Experience : 3-8 Years

Location : Bengaluru (On-Site)

About Us

Unacademy is India’s largest learning platform, on a mission to democratize education for every learner. What started as a YouTube channel has now transformed into a powerful education ecosystem serving millions of learners across the country. We bring together top educators, high-quality content, and innovative technology to deliver engaging learning experiences across competitive exams, professional upskilling, and foundational education. With a commitment to excellence and learner success, Unacademy is redefining how India learns—one lesson at a time.

Role Overview

YouTube Manager – K12

Key Responsibilities

• Own and manage multiple YouTube channels under the K-12 vertical.
• Drive subscriber growth, engagement, watch time, and discoverability through strong content strategy.
• Plan, execute, and optimize live and recorded content calendars across subjects and grades.
• Collaborate with educators, video editors, designers, and category teams to deliver high-quality educational content.
• Lead a team of YouTube Associates; mentor, delegate, and review performance regularly.
• Use YouTube Analytics and other tools to monitor channel health and recommend improvements.
• Develop and execute SEO and metadata strategies to enhance content reach.
• Monitor competitor activity and trends in the K-12 education space on YouTube.
• Coordinate cross-functional GTM initiatives (campaigns, product launches, events) via YouTube.
• Ensure compliance with platform policies and brand guidelines.

What We’re Looking For

• 4 to 6+ years of experience managing YouTube operations/content in EdTech, digital media, or K-12 education.
• Strong understanding of YouTube algorithms, SEO, live stream management, metadata, and analytics.
• Proven track record of growing channels, improving video performance, and scaling content operations.
• Experience working with school-level educators or curriculum-based content is a plus.
• Team management experience with a track record of building efficient content ops.
• Excellent planning, communication, and cross-functional coordination skills. Proficiency in tools like YouTube Studio, Canva, StreamYard, OBS, and Excel/Google Sheets.