Category Manager

Kisah Apparels Private Limited is a fast fashion men’s ethnic-wear brand known for its innovative products, edgy designs, and premium-quality appealing to young consumers who look for affordable high fashion. Since its inception, Kisah has been growing 50% YoY and has demonstrated market leadership in fashion ecommerce.

Role Purpose

end-to-end growth of assigned category/categories

demand forecasting, pricing, new launches, and seasonal planning

business owner of the category P&L

Key Responsibilities

1. Category Growth & P&L Ownership

• Own

  GMV, net revenue, margins, sell-through, and inventory turns

  for the category
• Drive

  profitable growth

  across D2C, marketplaces, retail, and quick commerce
• Identify growth levers by channel, region, price band, and product type

2. Demand Forecasting & Supply Alignment

• Own

  SKU-level and style-level demand forecasts

• Work with BI to translate historical sales, seasonality, and trends into forecasts
• Partner with supply planning to:
• Avoid stock-outs on winners
• Control excess inventory on slow movers
• Continuously improve forecast accuracy through learning loops

3. Pricing, Discounting & Margin Strategy

• Define

  pricing architecture

  by:
• Channel
• Region
• Occasion & season
• Plan

  discounting strategy

  across full price, events, clearance, and end-of-season
• Balance growth vs margin while maintaining brand positioning

4. New Launch & Range Planning

• Plan

  season-wise launch calendars

  in collaboration with design and supply
• Define:
• Number of styles
• Depth per style
• Size and color mix
• Track new launch performance and activate early reorders or corrections

5. Customer & Market Understanding (Core Differentiator)

• Develop a

  deep understanding of the category customer

  :
• Who they are
• Why they buy from Kisah
• Price sensitivity
• Regional preferences
• Occasion-led demand
• Analyze

  returns, cancellations, and customer feedback

  to identify product gaps
• Translate customer insights into actionable product and pricing decisions

6. Seasonal & Campaign Planning

• Own

  category-level planning

  for:
• Key festivals
• Micro-events (Eid, Rakhi, Onam, wedding season, etc.)
• Clearance & liquidation events
• Work with growth, marketing, and merchandising teams to ensure:
• Right assortment
• Right pricing
• Right inventory availability

7. Cross-Functional Collaboration

• Work closely with:

• BI

  – for data enablement and forecasting

• Design

  – for product inputs and range correction

• Supply Chain

  – for production planning and replenishment

• Growth & Merchandising

  – for visibility and conversion
• Act as the

  single point of accountability

  for category performance

Key Metrics (What Success Looks Like)

• Category GMV growth
• Sell-through %
• Inventory turns & aging
• Forecast accuracy (MAPE)
• Gross margin %
• Return & cancellation rates
• New launch success rate

Skills & Competencies

Must-Have

• Extremely

  analytical & data-driven

• Strong business and logical thinking
• Comfortable working with large datasets and dashboards
• Excellent Excel / Google Sheets skills
• Ability to connect

  numbers with customer behaviour

Good-to-Have

• Experience in fashion / lifestyle / ecommerce categories
• Understanding of demand planning & inventory economics
• Exposure to BI tools (Power BI / Tableau / Looker)