HEAD DIRECT TO CUSTOMER

About Us:

Kisah is a fast-growing men’s fashion brand redefining occasion-wear for Next-Gen and Gen Z consumers. Born digital, Kisah is now scaling as an omnichannel brand with presence across e-commerce, D2C, offline retail, both in India and globally. Our edge lies in bold, unique, and fashion-forward designs that reflect the evolving tastes of young consumers—while staying simple, comfortable, and affordable.

A profitable business backed by strong VCs and Investors, Kisah has been recognized among Kolkata’s most promising companies by TiE and featured in Vogue’s “Top 10 Indian Brands” in menswear. Join us in building the future of celebration-wear.

About the Role

We are looking for a dynamic and growth-driven Head to lead and scale our Direct-to-Consumer business. This role will be responsible for building a best-in-class online brand experience across our website and future D2C channels, driving customer acquisition, conversion, retention, and delivering revenue and profitability goals.

Key Responsibilities:

• Own the P&L for the D2C channel (Brand Website & D2C-led initiatives)
• Lead digital strategy across web experience, SEO/SEM, performance marketing, CRM, and customer journey optimization
• Oversee operations, logistics, customer service, and tech stack integrations
• Drive growth marketing campaigns and funnel improvements across paid, organic, and owned media
• Partner with tech, content, and design teams to deliver a high-converting and brand-aligned web experience
• Analyze data and customer insights to continuously optimize conversion rates, repeat purchases, and CLTV
• Define and deliver KPIs across traffic, CAC, AOV, Retention, Revenue & Profitability
• Manage agencies and partners for performance marketing, UX/UI, analytics, etc.
• Work closely with Merchandising and Inventory teams to align supply and demand planning

Reporting

This position will report to the Co-Founder and Chief Business Officer

Qualifications

• 6+ years of experience in D2C, digital marketing, or e-commerce; preferably in a fashion/lifestyle brand
• Proven success in scaling D2C revenue and improving unit economics
• Strong analytical skills, familiarity with tools like GA, Shopify, CRM, Meta/Google Ads
• Understanding of customer journeys, retention, and e-commerce CX best practices

Team player with leadership experience and entrepreneurial mindset

Good to have:

• Experience with Increff, Shopify, WebEngage, ClickPost or similar tools
• Knowledge of creative testing, CRO tools, and user research