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Digital Advertising & Analytics Specialist

India

2 years

None Not disclosed

Remote

Contractual

I’m helping Tmrrw Inc. find a top candidate to join their team flexible for the role of Digital Advertising & Analytics Specialist . You'll drive measurable impact through data-led campaign strategy for purpose-driven organizations Compensation: USD 9/hour Location: Remote (anywhere) Mission of Tmrrw Inc.: "Our mission is to empower non-profits and public sector organizations through innovative, sustainable solutions rooted in empathy, integrity, and inclusivity. We collaborate closely with our partners and communities, drawing on diverse perspectives and creative thinking to drive meaningful, lasting change. By upholding the highest ethical standards and embracing compassionate action, we aim to build a more equitable and resilient future for all." What makes you a strong candidate: You are proficient in UTM parameters, Retargeting, Looker Studio, Google Tag Manager, GA4 (Google Analytics 4). You have +2 years experience in Media buying, Digital advertising. English - Fully fluent Responsibilities and more: We’re looking for a results-driven Digital Advertising & Analytics Specialist to manage the full lifecycle of our digital ad campaigns—from setup to optimization to reporting. This role is ideal for someone who understands the importance of clean data, knows how to track and measure ROI, and is equally comfortable launching ad campaigns and configuring backend tracking systems. You’ll be responsible for building, managing, and optimizing digital ad campaigns across multiple channels, including Facebook/Meta, Instagram, Google Ads, and others—while also ensuring everything is accurately tracked in platforms like Google Analytics, Tag Manager, and custom dashboards. You’ll set up UTM parameters, conversion events, pixels, and more to ensure every dollar spent is measurable and effective. Key responsibilities: * Plan, execute, and optimize paid media campaigns across platforms (Facebook, Google, LinkedIn, etc.), including budget management, bidding strategies, targeting, and creative testing. * Set up and manage conversion tracking using Google Tag Manager, GA4, Meta Pixel, and other tools. Implement UTM structures and consistent naming conventions for campaign tracking and attribution. Configure event tracking and goals in GA4 and other analytics tools. * Build and maintain custom dashboards (e.g., in Looker Studio / Google Data Studio). Analyze ad performance and provide actionable insights to improve ROI. Report weekly/monthly on KPIs such as conversions, CAC, ROAS, and LTV. * Conduct A/B testing across creatives, audiences, and landing pages, and continuously optimize based on performance data. * Collaborate with creative, content, and marketing teams to align messaging and campaign goals. Coordinate with developers or use no-code tools to ensure proper implementation of tracking tools. Required skills & qualifications: * 2–5 years of hands-on experience in paid media buying and analytics. * Strong knowledge of GA4, Google Tag Manager, and Meta/Facebook Ads Manager. * Experience setting up and maintaining pixels, custom events, and conversion tracking. * Proficiency in UTM parameters, multi-touch attribution, and data hygiene. * Expertise in campaign targeting, lookalike and custom audiences, and remarketing. * Advanced skills in building dashboards using Looker Studio / Data Studio. * Strong analytical abilities with the capacity to interpret and act on complex data sets. * Excellent communication and documentation skills. * Ability to work independently and manage multiple cross-channel campaigns. Nice-to-have skills: * Experience with tools like Zapier, Segment, or other integration platforms. * Familiarity with server-side tagging or offline conversion tracking. * Understanding of landing page conversion optimization. * Experience managing YouTube or LinkedIn Ads. * Familiarity with CRM systems and lead attribution (e.g., HubSpot, HighLevel, Salesforce).

Newgen BPM Developer

India

4 years

None Not disclosed

Remote

Contractual

I’m helping Northcorp Software find a top candidate to join their team flexible for the role of Newgen BPM Developer . You'll lead transformative BPM solutions using Newgen stack in a global, innovation-driven tech company. Compensation: INR 125K - 160K/month Location: Remote: India Mission of Northcorp Software: "To enable all domains with the power of Data Science and Data Analytics for them to sustain and set futuristic goals. To establish Northcorp as a pioneer in enabling Telecommunication, Automobile, Agriculture, BioTechnology, Pharma, Healthcare, FMCG, Construction and Technology companies with our mission." What makes you a strong candidate: You have +4 years experience in Workflow, Newgen technical stack, Java. You are proficient in Newgen OmniDocs ECM, IBPS (Intelligent Business Process Suite), BAM (Business Activity Monitoring), API. English - Fully fluent Responsibilities and more: Position: Newgen BPM Developer Location: Noida. On a need basis, the candidate will have to relocate temporarily to Singapore. Job Type: Full time Experience: 4–5 years Work mode: WFH (occasional office presence required based on need) Payroll: Northcorp Software Notice Period: Immediate Mandatory key skills: * BPM Products: Newgen Omni Docs, Omni Flow, Process Manager, Process Moduler, BAM reporting tool Requirement Summary: * Proficiency in leading BPM and ECM teams and implementing standardized business processes to streamline project deliveries within time, cost, and quality parameters. * Expertise in the Newgen technical stack, including solid knowledge and experience with Newgen products such as IBPS, NewGen Form, Workflow, and Omni Docs. * Experience in designing and implementing Newgen interfaces using Java or C# for downstream and upstream systems. * Hands-on experience with the technical setup and operation of Newgen systems. * Proficiency in Inquiry APIs and Batch modules.

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