PPC Specialist for US Marketing Agency

The Ad Firm

You’ll manage Google Ads for high-budget clients, driving traffic and conversions at a results-driven digital agency.

Compensation:

USD 7 - 18/hour.

Location:

Remote (anywhere).

Mission of The Ad Firm:

"Helping businesses grow through transparent, tailored digital marketing strategies that drive visibility, engagement, and lasting results."

What makes you a strong candidate:

• You have

  +4 years experience

  in PPC (Pay-per-click).
• You are

  proficient

  in Project management, Keyword research, Google Tag Manager, Google Analytics, Google Ads.

• English

  - Fully fluent.

Responsibilities and more:

Summary:

A quick note to all applicants. This job ad is being written so that applicants can clearly understand what is needed to have a successful career for this position at The Ad Firm. I have read a lot of our competitors' job ads, and I myself can’t even figure out what they want their PPC people to do, so for that reason, I have stripped out all the buzzwords that really don’t mean much. This is your chance to join a kick-ass company that not only cares about you but also its clients.

We are looking for an absolute master of Google Ads and overall paid media strategy that can work autonomously. Our ideal candidate is someone who has a proven track record managing large clients (minimum $30k/mo ad spend budget) in an agency setting with a strong desire to build up not only your own portfolio but the department's portfolio as a whole. Our perfect person is someone with a passion for growing within a supportive company culture.

Required Qualifications:

• 4+ years of hands-on experience with PPC and actually creating and implementing strategies (You will be asked to provide at least 2 agency references at some point during the interview process).
• 2+ years of owning multiple PPC clients with large monthly budgets ($30K+) responsible for the strategy and execution of the strategy.
• Experienced and comfortable with working on several projects and clients at once.
• We want great work, so we provide great tools to great people to get the job done. If you need a tool or resource to get the job done, we will get it for you if we don’t already have it.
• If you have read this far, then hopefully you are thinking, “I could do this in my sleep, or better yet, well, let me ask them what type of clients they have so I can make SURE I can do this in my sleep” if that is the case, then please go ahead and read all the general job information. Also, PLEASE make sure to put the number 12 in the subject line when you respond. This tells me that you read the job ad and didn't just automatically apply like a bot.

Overview:

This is a remote position. We are a digital marketing agency that has been consistently growing our clients' companies online since 2009. We have been awarded numerous times for both our output work and also our work culture. We specialize in helping companies grow and clearly tracking the success we bring to each of our clients.

Job description:

In this position, you will work directly with our Client Success Managers as they have their finger on the pulse of each of our valued clients. All of our clients have clear goals, and a portion of those are focused on Google Ads strategies, so this should be your comfort zone; if that is the case, then read on, my friend… please read on.

If you have been doing Paid Strategy for 4+ years, you will almost certainly have these…

Interpersonal Skills Needed To Be Successful (We recognize that you may have technical skills that blow us out of the water, but to truly be successful in this company, you need to embody these HUMAN skills!)

Extremely organized and detail-oriented.

• Strong desire to learn more about digital strategy and implement new findings.
• Willing to take the initiative and start up new projects.
• Sense of pride in your work with a desire to grow your professional career (we prefer promoting from within!).
• A good attitude toward your work, your clients, and your teammates - no one is above anyone or too good for anything. We work together to help each other reach our goals.
• Strong desire to grow in your career and harness new skills.

Key Responsibilities & Duties:

• First and foremost, be able to generate traffic and rankings for our clients.
• Set up Google Analytics / GTM tracking for all clients.
• Work with the team to determine what pages need to be created or edited to successfully hit clients’ sales goals.
• Perform keyword research to find the best possible keyword that is topically relevant, geographically relevant, and attainable.
• Use in-house software to generate audiences, campaigns, ad copy and more specifically designed to help clients hit their sales goals.
• Work with our design team to create A+ landing pages to encourage conversions.
• A thorough understanding or conversion tracking best practices as well as conversion rate best practices.
• Following through with tasks A-Z to ensure that all tasks are completed correctly and thoroughly, so that data can be gathered for tracking.
• Accurately reporting to the Client Success Manager if efforts have been successful or not.
• A competitive attitude to beat out month after month to continue building value for our clients.
• Working with the team and client to provide business insights and support other digital marketing efforts.
• Take advantage of company-sponsored training (both in-house and online) to further develop skills in all aspects of digital marketing, including but not limited to Google Ads, Bing Ads, CRO, Analysis, copywriting, and more.
• How We Invest in Employee Success:
• No one is set up to fail - every new client is vetted to ensure they understand our services, what we are going to do for them, and that success is clearly defined and achievable (in most cases, our strategists create the strategy and timeline to outline in the contract for the client to sign off on!).
• Continued training for employees sponsored by The Ad Firm (courses, seminars, tools, etc).
• Weekly account reviews, business growth meetings, personal development meetings, and more!
• Dedication to employee growth and development, promotions, and hiring internally as much as possible.
• Competitive pay.

Other incentives

• Paid Sick Leave.
• 10 Paid Holidays.
• Matching 401K.
• Health Insurance.
• Dental Insurance.
• Training and Education (Including Conferences All Over The Globe!).
• Company Supplied Snacks & Drinks.
• Company Lunches & Happy Hour.
• Company-Wide Incentives For Hitting Goals.