Category Lead

This is a high-impact role that blends P&L ownership, product lifecycle management, go-to-market strategy, consumer insight, and demand generation. As a Category Lead, you'll work cross-functionally with marketing, product, R&D, supply chain, and tech teams to scale the category and drive sustainable, profitable growth.

Key Responsibilities

• Own the end-to-end P&L for the Men’s category, including revenue, margins, pricing, discounting, and overall profitability.
• Define and implement consumer-first strategies using data, insights, and competitive analysis.
• Lead product development in partnership with R&D and supply chain—from new product launches to portfolio rationalization.
• Drive GTM execution for new launches, including positioning, pricing, packaging, and media strategy.
• Collaborate with growth and CRM teams to build tailored acquisition, retention, and CLM journeys for the category.
• Partner with performance marketing, marketplaces, and offline channels to deliver revenue and growth targets.
• Continuously monitor and optimize key metrics such as AOV, conversion rate, RTO%, and repeat rate.
• Stay ahead of market trends through deep consumer insights, analytics, and competitive intelligence.
• Work with creative and content teams to craft compelling category narratives across digital and offline touchpoints.

What We’re Looking For

• 6+ years of experience in FMCG or consumer-focused sectors in roles such as category management, brand management, or growth.
• Demonstrated experience in managing a full P&L, along with expertise in digital marketing, GTM planning, or lifecycle marketing.
• Strong analytical and problem-solving skills; experience working with dashboards, insights, and business reports.
• Proven ability to collaborate across cross-functional teams, including product, supply chain, and digital marketing.
• Agility and execution mindset—this role requires strategic thinking coupled with hands-on operational ownership.