Category Lead

Job Title:

Location:

Experience Required:

Role Overview:

Category Lead

Key Responsibilities:

1. Category Management & Strategy

• Define and execute category growth strategy in alignment with company objectives.
• Identify opportunities for new titles, formats, or product lines based on market trends and customer demand.
• Conduct regular competitor benchmarking and pricing analysis.

2. Product Planning & Lifecycle

• Work with editorial and production teams to develop new products within the category.
• Ensure timely launches of new titles and manage their go-to-market plans.
• Monitor product performance and take corrective actions for underperforming SKUs.

3. Sales & Marketing Alignment

• Partner with sales teams to drive category sales across offline & online channels.
• Collaborate with marketing teams for campaigns, promotions, and visibility initiatives.
• Provide category insights and product training to the salesforce.

4. Data & Performance Management

• Analyze sales data, consumer insights, and industry reports to refine category strategy.
• Track and report category KPIs (revenue, profitability, market share, penetration).
• Manage category P&L, ensuring profitability and sustainable growth.

5. Team Leadership & Collaboration

• Work closely with editorial, design, production, supply chain, and digital marketing teams.

Key Requirements:

• MBA/PGDM in Marketing, Sales, or related field.
• 5–8 years of experience in category management, product management, or brand management (preferably in publishing or ed-tech).
• Strong analytical, strategic, and execution skills.
• Excellent communication and leadership abilities.

What We Offer:

• Competitive salary with performance incentives.
• Opportunity to shape and grow key categories at India’s leading publishing brand.
• Exposure to innovative projects in the education and publishing sector.