Category Lead

Xpandifi is building a global platform to help Indian brands sell their products internationally. In the early stages, we are setting up the foundations of our logistics network, marketplace integrations, and supplier base. It is a hands-on, high-momentum environment with the opportunity to shape something from the ground up. Our focus is on small, high-potential products made in India across categories like wellness, beauty, apparel, babywear, home decor, and accessories. The goal is to remove the friction Indian brands face when trying to sell abroad. We handle everything from marketplace listings and cross-border shipping to customs, returns, and warehousing in destination markets. Xpandifi is part of BranchX, a company that builds AI-powered tools for retailers, distributors, and financial institutions across India. While BranchX focuses on the domestic market, Xpandifi is its international arm, working to connect Indian-made products with global demand. As a potential candidate, we are looking for someone with deep experience in at least two or three of the following categories Health and Wellness, Beauty and Personal Care, Apparel and Textile Clothing, Home Decor and Furnishing, Jewellery and Fashion Accessories, and Baby and Kids. The role entails leading the effort to find export-ready Indian brands, onboard them into our system, and help drive their success on global platforms. Your responsibilities will include identifying and onboarding great Indian brands or manufacturing partners, building sourcing strategies across your assigned categories, guiding suppliers on packaging, compliance, and logistics readiness, coordinating with operations to prepare inventory for export, supporting product launches and listing strategies, and staying connected to supplier performance and feedback. To be considered for this role, you should have at least 5 years of experience in sourcing, category management, or export sales, a strong network of brands or suppliers in at least two core categories, familiarity with the packaging, compliance, and QC needs for global shipping, a hands-on approach with both strategy and day-to-day follow-up, clear communication skills, and the ability to build confident relationships. A bonus would be if you follow eCommerce trends or have worked in cross-border channels. This role at Xpandifi is instrumental in shaping the product portfolio, leading the development of key categories, and having a direct impact on the company's growth right from the start. Join us in building a structured export platform designed for Indian brands ready to scale globally.,