Category Lead

Mosaic Wellness is dedicated to creating digital-first health brands that cater to elective health concerns. One of these brands, Man Matters, serves over 2.5 million men annually, providing personalized treatment plans and access to expert doctors and health coaches for concerns such as hair loss, beard growth, fitness, and nutrition. Be Body Wise is an online platform for women, assisting over 4 million women each year with solutions for hair health, body care, sleep, and nutrition. Little Joys focuses on children's health, supporting over 2 million parents annually in addressing their child's physical, mental, and emotional development needs. As a Business Category Builder at Mosaic Wellness, you will play a crucial role in developing and expanding a specific business category. Your responsibilities will include creating relatable propositions, designing customer journeys, managing launch pipelines, optimizing customer experiences, and driving revenue growth and retention. Key Responsibilities: - Consumer Insights: Understand consumer behavior, trends, triggers, and barriers to develop relatable propositions and enhance the overall customer experience. - Consumer Journeys: Build and manage pre and post-purchase customer funnels, collaborate with teams to improve narratives and messaging, optimize conversion funnels through testing and segmentation, and enhance the customer experience. - Cross-Functional Collaboration: Work closely with Marketing, Sales, Product Development, and Operations teams to align strategies and execution plans, and communicate effectively with stakeholders. - Continuous Improvement: Stay updated on industry trends, identify areas for improvement, and implement solutions to enhance efficiency and effectiveness. Qualifications & Expectations: - 6+ years of relevant experience, with entrepreneurship experience as a bonus. - Marketing and consumer proposition development experience, especially in 0-to-1 phases. - Exposure to category management, particularly in e-commerce and D2C. - Consumer-first mindset with a deep understanding of consumer behavior and market dynamics. - Strong analytical skills, ability to interpret data, draw insights, and make informed decisions. - Ability to thrive in a fast-paced environment, demonstrate hustle, ownership mentality, and determination to achieve goals.,