Campaigns Marketer

About Us

Photojaanic’s purpose is to help enrich our customer’s lives through customized and personalized products. We are a part of New Vision and have been building and operating digital imaging businesses for over 15 years.

At Photojaanic, we strive to build a caring, customer-centric, and innovative culture. We aim to build a culture that fosters friendliness and teamwork; humility and open-mindedness; curiosity, learning, and personal development.

Job Profile:

Campaigns Marketer

If you’re analytical, results-focused, and love working across ads, CRM, and customer segmentation, this role is for you.

Responsibilities:

Paid Campaign Management (Google Ads, Facebook, LinkedIn, Marketplaces)

* Plan and execute paid campaigns across Google Ads, Facebook Ads Manager, LinkedIn, and relevant ad networks

* Write clear briefs and ad copy for paid media, working with design and content teams

* Perform A/B tests on creatives, copy, and targeting strategies

* Monitor KPIs like ROAS, CTR, CAC, and conversion rates; optimize accordingly

* Use data insights to run structured campaign experiments and improve outcomes

CRM & Retention Marketing (Amazon Pinpoint, Mailchimp, Lifecycle Flows)

* Design and execute segmented email and messaging campaigns based on customer behavior

* Test subject lines, content blocks, send times, and automation sequences

* Build lifecycle campaigns for onboarding, re-engagement, loyalty, and more

* Measure campaign effectiveness (open rates, click-throughs, conversions) and iterate

Strategy, Analysis, and Cross-Team Collaboration

* Research competitor and industry campaigns to identify best practices and new ideas

* Collaborate with designers, video editors, and copywriters to bring campaigns to life

* Contribute to the growth roadmap by sharing insights and proposing new campaign ideas

* Regularly report on campaign performance and use findings to inform future plans

* Stay updated with the latest tools, platforms, and trends in digital marketing

What We’re Looking For:

Skills & Experience

* 1–2 years experience managing and optimizing paid campaigns and CRM flows

* Strong hands-on experience with Google Ads and Facebook Ads

* Familiarity with Pinpoint, Mailchimp, or other CRM platforms

* Solid understanding of Google Analytics and marketing KPIs

* Good writing and content editing skills for ad and email copy

* Ability to create structured, test-driven campaign iterations (build–measure–learn cycle)

* Comfortable managing multiple channels and projects simultaneously

Mindset & Working Style

* Analytical and hypothesis-driven: you enjoy testing small changes and tracking the outcome

* Process-oriented: you think in frameworks and improve workflows over time

* Self-motivated: able to own campaigns end-to-end with minimal micromanagement

* Collaborative: you work well with creative, product, and marketing teams

* Comfortable in a dynamic startup environment with changing priorities

* Open to using AI tools and automation to speed up execution and learning

Bonus (Nice to Have)

* Bachelor’s degree in Marketing, Communications, Computer Science, or related field

* Experience in performance marketing or DTC e-commerce

* Familiarity with marketplace campaigns (Amazon, Etsy, Rakuten, etc.)

* Prior experience working in a SaaS or startup environment

Why Join Us

* Work on impactful campaigns across industries and regions

* Gain hands-on exposure to paid, CRM, and full-funnel campaign management

* Learn and grow in a fast-paced, supportive team

* Help shape a scalable and repeatable growth engine

If this sounds like you, we’d love to hear from you!

Job Type: Full-Time, Onsite/ Remote (Goa based candidates preferred)