Campaigns Marketer

About Us Photojaanic’s purpose is to help enrich our customer’s lives through customized and personalized products. We are a part of New Vision and have been building and operating digital imaging businesses for over 15 years. At Photojaanic, we strive to build a caring, customer-centric, and innovative culture. We aim to build a culture that fosters friendliness and teamwork; humility and open-mindedness; curiosity, learning, and personal development. Job Profile: We’re looking for a methodical, data-driven Campaigns Marketer to help manage and continuously optimize our digital campaigns across ads and CRM. This role is ideal for someone who thrives in a "test, learn, iterate" environment — someone who can make hypotheses, run structured experiments, analyze results, and scale what works. If you’re analytical, results-focused, and love working across ads, CRM, and customer segmentation, this role is for you. Responsibilities: Paid Campaign Management (Google Ads, Facebook, LinkedIn, Marketplaces) * Plan and execute paid campaigns across Google Ads, Facebook Ads Manager, LinkedIn, and relevant ad networks * Write clear briefs and ad copy for paid media, working with design and content teams * Perform A/B tests on creatives, copy, and targeting strategies * Monitor KPIs like ROAS, CTR, CAC, and conversion rates; optimize accordingly * Use data insights to run structured campaign experiments and improve outcomes CRM & Retention Marketing (Amazon Pinpoint, Mailchimp, Lifecycle Flows) * Design and execute segmented email and messaging campaigns based on customer behavior * Test subject lines, content blocks, send times, and automation sequences * Build lifecycle campaigns for onboarding, re-engagement, loyalty, and more * Measure campaign effectiveness (open rates, click-throughs, conversions) and iterate Strategy, Analysis, and Cross-Team Collaboration * Research competitor and industry campaigns to identify best practices and new ideas * Collaborate with designers, video editors, and copywriters to bring campaigns to life * Contribute to the growth roadmap by sharing insights and proposing new campaign ideas * Regularly report on campaign performance and use findings to inform future plans * Stay updated with the latest tools, platforms, and trends in digital marketing What We’re Looking For: Skills & Experience * 1–2 years experience managing and optimizing paid campaigns and CRM flows * Strong hands-on experience with Google Ads and Facebook Ads * Familiarity with Pinpoint, Mailchimp, or other CRM platforms * Solid understanding of Google Analytics and marketing KPIs * Good writing and content editing skills for ad and email copy * Ability to create structured, test-driven campaign iterations (build–measure–learn cycle) * Comfortable managing multiple channels and projects simultaneously Mindset & Working Style * Analytical and hypothesis-driven: you enjoy testing small changes and tracking the outcome * Process-oriented: you think in frameworks and improve workflows over time * Self-motivated: able to own campaigns end-to-end with minimal micromanagement * Collaborative: you work well with creative, product, and marketing teams * Comfortable in a dynamic startup environment with changing priorities * Open to using AI tools and automation to speed up execution and learning Bonus (Nice to Have) * Bachelor’s degree in Marketing, Communications, Computer Science, or related field * Experience in performance marketing or DTC e-commerce * Familiarity with marketplace campaigns (Amazon, Etsy, Rakuten, etc.) * Prior experience working in a SaaS or startup environment Why Join Us * Work on impactful campaigns across industries and regions * Gain hands-on exposure to paid, CRM, and full-funnel campaign management * Learn and grow in a fast-paced, supportive team * Help shape a scalable and repeatable growth engine If this sounds like you, we’d love to hear from you! Job Type: Full-Time, Onsite/ Remote (Goa based candidates preferred) Show more Show less