Campaign Specialist

Job Description

About Alvarez & Marsal When Tony Alvarez and Bryan Marsal joined forces in 1983, it was with the intent of seamlessly linking operations, performance improvement and value creation to best help companies turn areas of stagnation into growth to achieve sustainable results. This ethos remains at the core of our firm. We are the consulting firm known for asking tough questions, listening well, digging in and rolling up our sleeves. A global top ranked consulting firm by Vault recognized for challenging work, we are fact-driven and action-oriented. We move our clients forward, to where they need to be. We are A&M. For details, please visit the company website: http://www.alvarezandmarsal.com About A&M Global Capability Center Private Limited A&M has established its first high-quality Global Capability Center (GCC) in India. This center features specialized centers of expertise that collaborate with A&M leadership across multiple business units and geographies to deliver efficient services to A&M clients. The GCC is designed to efficiently and innovatively scale client delivery teams to meet ongoing demands. It helps A&M's global business units expand their talent pool in India, allowing them to hire specialized professionals, maintain competitive pricing, accelerate delivery speeds with a hybrid onshore-offshore team, and leverage automation with top-tier digital and analytics talent. The GCC blends industry and consulting professionals across multiple domains to drive change and add value. Unlike traditional GCC models focused on back-office support, we partner with case teams for end-to-end case delivery and thought leadership. Nearly 90% of our consultants hold advanced degrees, and our leadership team boasts over 1000 years of combined experience. We serve all major markets, including the Americas, EMEA, and APAC, and work across various industries such as Consumer & Retail, Healthcare, Software & Technology, Automotive & Industrials, Hospitality & Leisure, Energy & Natural Resources, and Financial Services. As we embark on this unique journey, the firm is actively seeking to build a strong, capable team for the center. The GCC is growing rapidly and is already a 350+ member team. About the business unit GESS group at A&M provides critical business support to the firm and encompasses a range of functions including Information Technology, Marketing, Information Security, Insight Centre & Knowledge Management, Corporate Real Estate, Human Resources, and Operations. GESS enables A&M’s client service delivery, go-to-market, risk management and growth goals as a strategic partner. Who are we looking for? Alvarez & Marsal (A&M) is seeking a dynamic and experienced Senior Associate for Global Marketing Campaigns to join our Global Marketing team at our Global Capability Center in Gurgaon. This role will be responsible for the successful execution and coordination of global marketing campaigns, including digital and social content, advertising activities, thought leadership production, and more. The ideal candidate will thrive in a fast-paced, global work environment, managing multiple projects and collaborating across teams to ensure excellence in campaign execution. The focus will be on delivering quality, enhancing processes, and providing exceptional service to internal stakeholders. Key Responsibilities Campaign Management & Global Collaboration: Collaborate closely with marketing managers and business stakeholders to develop and implement marketing initiatives, including emails, social media content, client communications (internal/external), web pages, reports, white papers, digital ads, and more. Project Management: Manage the daily intake of projects and ensure clear communication with internal and external team members. Brief teams on responsibilities, timelines, milestones, and expectations to ensure smooth execution and alignment across functions. Client-Centric Service: Provide excellent customer service by responding promptly to urgent requests and ensuring timely project delivery with a high level of accuracy. Campaign Documentation: Maintain detailed project and campaign plans, including milestones, responsibilities, and ownership to track progress and ensure accountability. Performance Reporting: Leverage various technology platforms (e.g., Pardot, Social Studio, Dataroma, Cvent, LinkedIn Advertising, Google Advertising) to execute campaigns and report on performance. Analyze campaign results, track engagement trends, and provide actionable insights and recommendations. Quality Control: Ensure consistent application of branding, content guidelines, and formatting across all marketing materials, delivering polished and professional assets that align with A&M’s global standards. Required Experience & Skills Experience: Minimum of 5 years in corporate marketing, with a strong background in executing global marketing campaigns. Experience in professional services, matrixed organization with multiple divisions and business units is a must. Campaign Management: In-depth knowledge of marketing campaign structures, best practices, and project management methodologies. Ability to handle multiple campaigns simultaneously while maintaining a focus on quality and deadlines. Analytical Skills : Strong ability to analyze campaign performance, identify engagement trends, and translate data into actionable insights and recommendations. Digital Marketing: Familiarity with executing multifaceted campaigns across multiple channels, including web, email, social media, and digital advertising. Experience with analytics tools (Pardot, Google Analytics, etc.) is a plus. Communication & Collaboration: Excellent communication and interpersonal skills, with the ability to work effectively across teams in a collaborative, global environment. Attention to Detail: Strong focus on quality control and an eye for detail to ensure consistent delivery of high-quality marketing assets. Show more Show less