Skill required:
Marketing Operations - Campaign Analytics & Reporting
Designation:
Campaign Management Sr Analyst
Qualifications:
Any Graduation
Years of Experience:
5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
The promotions and POS advisor is responsible for strategizing, developing, and executing promotional campaigns that drive customer engagement, boost sales, and enhance brand visibility. This role ensures the seamless coordination of promotional initiatives across multiple channels, aligning with business goals. The ideal candidate will collaborate with marketing, sales, and operations teams to optimize promotional efforts, analyze performance metrics, and refine future strategies for maximum impact.
What are we looking for?
Technical Skills:
- Proficiency in marketing and CRM tools (e.g., Salesforce, or similar platforms).
- Strong data analysis capabilities, including experience with tools such as Excel, Google Analytics, Tableau, or Power BI.
- Solid understanding of digital marketing and sales enablement strategies. Core Competencies:
- Strategic & Analytical Thinking: Ability to develop data-driven promotional strategies and assess their effectiveness.
- Project Management: Strong ability to manage multiple campaigns simultaneously, ensuring timely execution.
- Creativity & Innovation: Ability to develop fresh and engaging promotional ideas tailored to target audiences.
- Collaboration & Communication: Strong interpersonal skills to work effectively with cross-functional teams and stakeholders.
- Adaptability: Ability to thrive in a dynamic, fast-paced environment and respond to shifting business needs. Experience:
- 3-5 years of experience in promotions, marketing planning, or campaign management.
- Proven track record in executing successful promotional initiatives that drive measurable business impact.
- Experience working in fast-paced industries, preferably in retail, e-commerce, or multinational organizations. Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Certifications in digital marketing, project management (e.g., PMP), or CRM tools are a plus. Roles and Responsibilities: . Promotional Strategy & Execution:
- Design and implement data-driven promotional campaigns aimed at increasing sales, customer acquisition, and brand awareness.
- Develop and maintain a promotional calendar, ensuring alignment with overall marketing and sales strategies.
- Optimize promotions based on customer insights, market trends, and competitive analysis. 2. Campaign Coordination & Collaboration:
- Work cross-functionally with marketing, sales, product, and operations teams to ensure the successful execution of promotions.
- Oversee the creation of promotional materials, ensuring messaging consistency and brand alignment.
- Coordinate with external vendors, agencies, and partners to support promotional campaigns. 3. Performance Monitoring & Optimization:
- Track and analyze promotional performance using key metrics such as ROI, conversion rates, and customer engagement.
- Generate post-campaign reports with actionable insights and recommendations for future campaigns.
- Continuously assess and improve promotional strategies to enhance effectiveness. 4. Budget & Resource Management:
- Manage the budget for promotional activities, ensuring cost efficiency and optimal resource allocation.
- Work closely with finance teams to track expenses and maintain accountability for promotional investments. 5. Market & Competitive Analysis:
- Conduct market research to identify trends, consumer behavior, and competitive promotional strategies.
- Leverage insights to refine and innovate promotional approaches that resonate with target audiences. 6. Stakeholder Communication & Alignment:
- Serve as the key point of contact for promotional initiatives, keeping stakeholders informed on objectives, execution, and results.
- Present findings, insights, and recommendations to senior management to influence decision-making., Any Graduation
