Campaign Analyst

Job Description

About Business Unit: The Automotive Practice at Epsilon is a rapidly growing team, driving growth for major players in the automotive industry - from Original Equipment Manufacturers (OEMs) to dealerships across North America. Part of a 1,600-member global team, the practice provides the automotive world’s largest service reminder platform, alongside agency services and digital media solutions. A leader in the automotive space, the team supports over 50% of auto dealerships in North America and manages relationships with over 280 million customers. Home to innovation and cutting-edge technology, our Auto team leads the game in developing best-in-class software and solutions for hyper-personalized digital marketing. Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. Responsibilities The Sr. Tech Project Mgmt takes complete ownership in creating and executing the campaigns and deliverables. Maintains SLA, manage stakeholder communication and Campaign Reporting. The Campaign Ops Analyst II need to have strong knowledge on email marketing and willingness to learn new technologies and new email marketing tools. Knowledge of the full Email campaign development life cycle. And hands-on at least two email marketing automation platforms (e.g. PCM, Noelane, SalesForce, Marketo, Silverpop, Eloqua) Be assigned to one or more client accounts and partner with the Account teams/BSA for end to end campaign setup/execution Demonstrate a keen interest and understanding of developments in the email marketing and proactively learn new technologies and adapt quickly to changing requirements. Working knowledge of Client’s business, goals/objectives. Provide weekly account updates to BSA, Account team and Managers. Use data extensions to populate variable copy based on recipient attributes Ability to drive multiple error free campaigns with very-little guidance and short turnaround times Ability to communicate effectively with clients and internal team Qualification Description Required Technical Skills: 2+ Years Bachelor/Master Degree 2-5 years setting up and launching Campaigns SFMC Create audiences and segments using SQL Create, update automated journeys Perform QA/QC on campaigns and campaign journeys Strong Experience with Image and HTML Coding Optimization for email HTML/CSS (Intermediate) SQL (Basic) Excel (Intermediate) Dreamweaver and Photoshop (Basic)Advanced knowledge of: Third-party email service provider systems (e.g. SFMC, Harmony, Cheetahmail, Responsys) Email platform/client limitations and workarounds It’s a plus to have: Understands client/stakeholder requirements and work as per their expectations. Also, ensure business requirements and priorities are well understood and clearly communicated to the team. Abilities to draft both Functional and Technical Specifications documents, as needed Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world. Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work: Act with integrity. We are transparent and have the courage to do the right thing. Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. Innovate with purpose. We shape the market with big ideas that drive big outcomes. Respect all voices. We embrace differences and foster a culture of connection and belonging. Empower with accountability. We trust each other to own and deliver on common goals. Because You Matter YOUniverse. A work-world with you at the heart of it! At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That’s why our work-world, aptly named ‘YOUniverse’ is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do. Take a trip to YOUniverse and explore our unique benefits, here Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics. Show more Show less