Business Development Specialist

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Role Overview:

Lead Generation, Nurturing & Content Marketing Specialist

Key Responsibilities:

• Lead Generation & Business Development
• Research and identify new business opportunities through LinkedIn, industry databases, networking groups, and targeted outreach.
• Initiate first contact with potential prospects via email, LinkedIn, phone, and other outreach channels.
• Collaborate with leadership to refine our ideal customer profile (ICP) and develop tailored outreach campaigns.
• Build and maintain a qualified lead pipeline, tracking progress through the sales cycle.

Lead Nurturing & Follow-Up

• Proactively reach out to leads obtained from events like the Affiliate Summit, ensuring consistent follow-ups and personalized communication.
• Maintain a structured cadence of touchpoints to guide leads toward meetings and conversions.
• Work closely with sales to transition nurtured leads into active opportunities.

Content Creation & Distribution

• Assist in creating and repurposing content for webinars, podcasts, and social media.
• Manage content distribution across channels like email, Telegram, and social platforms.
• Align content themes with lead generation campaigns to maximize engagement and conversions.

Social Media Management

• Oversee our social media presence to keep leads and prospects engaged.
• Post regular updates, share industry insights, and interact with our audience to strengthen brand visibility.

Event Logistics Support

Help coordinate webinars, podcasts, and virtual events, ensuring smooth execution and capturing content opportunities for post-event follow-up.

Skills & Qualifications:

• Proven experience in lead generation, outbound prospecting, or business development, ideally in a B2B environment.
• Strong lead nurturing and follow-up skills, with a track record of moving prospects through the sales pipeline.
• Proficient in content creation and digital marketing, with the ability to craft engaging messages for multiple channels.
• Familiarity with social media management, CRM tools, and basic event coordination.
• Excellent organization, time management, and communication skills.