Business Development Manager - Digital Marketing

Company Description

Valappila Communications, based in Thrissur, operates branches in Ernakulam, Calicut, Trivandrum, Kottayam, Palakkad, Kollam, Malappuram, and Kannur. Recognized as the No.1 agency in Kerala by major newspapers like Malayala Manorama and Mathrubhumi for the past two decades, Valappila Communications stands out in the industry for its excellence.

Position Overview

We are seeking a dynamic and results-driven Business Development Manager (BDM) to lead client acquisition, relationship management, and revenue growth in the field of digital marketing. The ideal candidate should have a strong understanding of digital marketing services (SEO, SEM, social media, content marketing, performance ads, and branding campaigns) and proven experience in generating business opportunities.

Key Responsibilities

Business Development & Sales Identify, prospect, and acquire new clients for digital marketing services. Develop and implement strategies to achieve sales targets and business growth. Create customized digital marketing proposals and pitch presentations. Client Relationship Management Build and maintain long-term relationships with clients by understanding their business needs. Serve as the primary point of contact, ensuring client satisfaction and retention. Upsell and cross-sell digital solutions to existing clients. Market Research & Strategy Conduct market research to identify new opportunities and industry trends. Collaborate with the marketing and strategy teams to align client needs with service offerings. Analyze competitor activity and suggest improvements to positioning. Team Collaboration Work closely with the digital marketing team (SEO, PPC, content, design, social media) to ensure successful campaign execution. Provide insights and feedback from clients to improve service quality. Reporting & Analysis Track and report sales pipeline, revenue forecasts, and conversion rates. Provide regular business performance updates to management.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred). 3–6 years of experience in business development / sales within digital marketing or advertising agencies. Strong understanding of digital marketing services, tools, and trends. Proven track record of meeting and exceeding sales targets. Excellent communication, negotiation, and presentation skills. Ability to build strong client relationships and close deals.