Business Development Executive - Digital Marketing Agency

Business Development Executive

Key Responsibilities

1. Lead Generation & Prospecting

   :

• Identify and target potential clients across various sectors, including SMEs, startups, and large enterprises.
• Conduct outbound sales outreach via calls, emails, and social media to generate qualified leads.
• Build and nurture a robust sales pipeline through LinkedIn, industry forums, and networking events.

1. Sales Presentations & Proposals

   :

• Schedule and lead client meetings to understand their digital marketing needs and offer tailored solutions.
• Develop and deliver compelling proposals, including pricing and service recommendations, ensuring they align with client objectives.

1. Relationship Building & Networking

   :

• Cultivate strong relationships with prospective and existing clients to enhance long-term partnerships.
• Attend digital marketing conferences, webinars, and other industry events to expand your network and stay updated on market trends.

1. Negotiation & Closing

   :

• Lead negotiations on pricing, contracts, and service offerings to close sales and secure long-term client engagements.
• Work closely with the internal project management team to ensure smooth onboarding and client satisfaction.

1. Sales Reporting & Tracking

   :

• Track and report on sales activities, pipeline health, and key performance metrics using CRM tools like Salesforce or HubSpot.
• Continuously evaluate sales strategies and tactics based on industry developments and performance data.

1. Collaboration & Strategy

   :

• Collaborate with the marketing team to ensure alignment between sales goals and ongoing digital marketing campaigns.
• Actively contribute to sales strategy meetings to improve tactics, increase conversions, and drive business growth.

Key Requirements

• Proven experience in sales or business development, ideally within the digital marketing space.
• Strong understanding of digital marketing services, including SEO, PPC, social media marketing, email marketing, and content marketing.
• Proficiency in using LinkedIn Sales Navigator, CRM tools (e.g., Salesforce, HubSpot), and other sales enablement tools.
• Excellent communication, presentation, and negotiation skills.
• Ability to build rapport and maintain long-term relationships with clients and stakeholders.
• Self-motivated and target-driven with a strong focus on sales performance and client acquisition.
• Familiarity with lead generation techniques, including inbound and outbound sales strategies.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field (preferred).
• 1-2 years of experience in business development, sales, or client acquisition in the digital marketing industry.