Business Development Associate

Objective:

The Business Development Associate will play an important role in supporting our Impact team. You'll focus on helping generate leads, reaching out to potential clients, and doing some market research. You'll also assist in qualifying leads, preparing pitches, and contributing to our outreach strategies.

Company Overview

The House of DoBe is your new purpose engine.                                                   

We’re building a community that fuels pro-sociability: your yin yang with a big bang, meaning, small deeds that matter to you, shared causes you have always held close to your head and heart, and the quiet reengineering of our cognitively overloaded culture with prosocial motivation, ability, and skill. 

Do a little. To do a lot.                                                                                       

If you are a real doer who still believes in simple human values of K.A.R.M.A.®  Kindness, Altruism, Righteousness, Mindfulness, and Authenticity, join us to aggregate, re-engineer, and incentivize human pursuit of pro-sociability for a purpose economy. We are solving for the lost or otherwise ignored 21st-century skill of civic empathy in the times of fast technology. 

We are powered by Impresario Global (I.M), a Social Impact MarTech startup in the business of cause amplification.

Website-https://www.impresario-global.com , https://www.do-be.ai/

Key Responsibilities:

Lead Generation:

• Identify and qualify leads across digital platforms, events, and directories.
• Maintain a well-updated CRM with lead status and communication history.

Outreach & Follow-ups:

• Draft personalized outreach messages for cold/warm leads via email, WhatsApp, and LinkedIn.
• Schedule discovery calls, product demos, and follow up to ensure engagement and action.

Pitch Support:

• Assist in customizing decks and proposals for different client segments.
• Take detailed notes during pitch meetings and ensure updates in internal systems for tracking purposes.

Market Research:

• Conduct competitor analysis and gather information on industry trends, sales strategies, and pricing models.
• Report insights to help shape the outreach strategy and improve sales efforts.

Indicative KPIs

• Lead Conversion Rate: Percentage of leads converted into meetings or demos.

• CRM Hygiene: Regularly updated lead status and communication history.

• Outreach Efficiency: Timeliness and effectiveness of outreach messages.

• Proactive Lead Handling: Response time and follow-ups on potential leads.

• Market Research Reports: Accuracy and relevance of competitor and industry research.

Qualifications & Skills

Must-Haves:

• Strong written and verbal communication skills.
• Familiarity with sales tools, CRMs, and outreach methods (email, LinkedIn, etc.).
• Ability to work with a diverse team and manage multiple tasks.
• High attention to detail and ability to handle confidential information.

Preferred:

• Basic understanding of sales strategies, client management, and market research.
• Previous experience in a sales or customer-facing role is a plus.
• Knowledge of digital marketing platforms and tools is beneficial.

Culture Fit

Proactive & Results-Driven:

Team-Oriented:

Mission-

Adherence to SOPs & Processes:

• Location: Onsite in Lucknow
• Business Travel: Required as per business needs