Business Analyst- Storytelling

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, TimesBlack , Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

1. Role Overview

Business Analyst

The ideal candidate combines consulting-style thinking (market sizing, benchmarks, insights) with agency-style execution (clean decks, powerful narratives, sharp visual hierarchy).

2. Key Responsibilities

A. Storytelling & Deck Ownership (Core)

• Own end-to-end creation of client-facing sponsorship decks, concept notes, and IP pitches (events, awards, masterclasses, content properties, etc.).
• Translate complex ideas, data, and product constructs into simple, compelling narratives with a clear problem → solution → value → proof flow.
• Build modular deck templates that can be reused and customised quickly for different sectors, sponsors, and formats.
• Ensure every presentation has a clear “so what” and an integrated business outcome / ROI story for the client.

B. Business Analysis & Insight Building

• Conduct market scans, competitor mapping, and benchmark studies to strengthen sponsor pitches with credible context and sharp insight.
• Work with product, sales, and editorial teams to quantify value propositions – audience reach, segmentation, engagement, lead-gen potential, brand lift, etc.
• Build simple models and frameworks (e.g., revenue potential, sponsorship tiers, inventory mapping) to support commercial discussions.

C. Sponsorship & Pre-Sales Support

• Partner with sales teams to co-create pitch strategies for key accounts – understanding client objectives, sectors, and decision drivers.
• Help define sponsorship tiers, entitlements, and integration ideas (on-ground, digital, content, thought leadership, CXO engagement).
• Prepare meeting packs, one-pagers, and post-meeting follow-ups that keep conversations moving towards closure.

D. Internal Stakeholder Management

• Work closely with Business Head, Product, Sales, Events/IP, Brand/Marketing, and Editorial to align on positioning and messaging.
• Run structured working sessions to extract inputs from leaders and convert them into crisp, deck-ready narratives.
• Maintain a central repository of decks, case studies, client success stories, and standard slides.

E. Quality, Standards & Automation

• Define and uphold standards for presentations – structure, flow, visual clarity, and language.
• Build a slide library of reusable blocks: problem frames, market context, product/IP overviews, case studies, testimonials, data slides, etc.
• Where possible, leverage AI tools (text, design, visualization) to accelerate deck creation without compromising on quality.

3. Ideal Candidate Profile

Experience:

• 3–7 years of experience in management consulting, pre-sales, business analysis, strategy, marketing solutions, or brand partnerships.
• Strong track record of creating CxO-level presentations (for clients, boards, or internal leadership).
• Exposure to media, digital platforms, events, or sponsorship-driven businesses is a plus, not mandatory.

Must-Have Skills:

• Exceptional PowerPoint / Google Slides skills – structure, layout, and visual storytelling.
• Strong business writing and narrative skills – can move from raw bullets/notes to a compelling storyline with clear headlines.
• Solid comfort with numbers and data – can interpret charts, prepare simple models, and build evidence-backed slides.
• Ability to quickly understand new products, IPs, and audience segments and position them for different client types.
• High degree of ownership, speed, and responsiveness; comfortable working in an iterative, fast-paced environment.

Good-to-Have:

• Experience working with sales / business development teams on pitches and RFPs.
• Comfort using AI / design tools (e.g., Gamma, Canva, Figma, ChatGPT, etc.) to enhance productivity.
• Prior experience in B2B sponsorships, events, awards, or content properties.

4. Key Attributes & Mindset

• Structured thinker: Can break ambiguous problems into clear storylines and logical sections.
• Story-first mindset: Always asks, “What is the main message?” and “Why should the client care?”
• Client-centric: Understands how CMOs, CXOs, and brand leaders think about ROI, visibility, and positioning.
• Detail-oriented but pragmatic: Knows where to go deep and where to keep it high-level.
• Collaborative: Can work across product, sales, events, and editorial without losing momentum.

5. Success Metrics (Indicative)

• Quality and impact of decks used in key sponsor conversations and leadership reviews.
• Hit rate / conversion support for strategic sponsorship pitches (where this person is involved).
• Adoption of standard deck templates across teams and reduction in last-minute rework.
• Positive feedback from sales, leadership, and partners on clarity and strength of narratives.