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Cricbuzz.com
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Business Analyst

Business Analyst

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Cricbuzz.com

5 years

0 Lacs

bengaluru karnataka india

Posted:1 month ago| Platform:

Apply

Skills Required

video content mobile support data finance engineering drive analytics forecast monetization leadership networks optimization strategy analysis excel sql crm engagement visualize collaboration communication management reports inventory pipeline statistics marketing

Work Mode

On-site

Job Type

Full Time

Job Description

About Cricbuzz:

Cricbuzz

Role Overview:

Revenue & Ad Sales Business Analyst

Key Responsibilities:

Gather comprehensive data and insights on company’s
advertising revenue
(direct, programmatic, and partnerships).
Integrate traffic analytics, audience behavior, and sports schedules (e.g., game days, tournaments etc) to forecast sales and content monetization potential.
Build and maintain
dashboards and reports
for sales teams and leadership.
Support
sales forecasting
, pacing, and revenue goal tracking.
Evaluate the performance of
SSPs, ad networks, and direct sales campaigns
.
Conduct
ad hoc analyses
to uncover growth opportunities, revenue leaks, and optimization areas.
Partner with sales leadership to
create KPIs
and market strategy inputs.
Collaborate with ad operations to measure campaign delivery and programmatic revenue optimisation.
Provide insights to product and strategy teams on
monetization opportunities
.
Summarize findings in
clear, actionable presentations
and updates for stakeholders.

Required Skills and Expertise:

3–5+ years of experience in
business analysis, ad revenue analysis, or sales strategy preferred
.
Understanding of the
digital advertising ecosystem
, including:

- Direct and programmatic ad sales

- SSPs, DSPs, ad servers (e.g., Google Ad Manager), header bidding, etc.

data tools

CRM and sales tools

Familiarity with
traffic patterns, sports content cycles
, and engagement metrics.
Exceptional ability to
visualize, interpret, and communicate data-driven insights
.
Strong collaboration and communication skills across technical and non-technical teams.
Ability to
balance strategic thinking with hands-on execution
.
Excellent
organizational and project management skills
to balance recurring reports with short turnaround insights.

Good to have Qualifications:

A master’s degree from a good management school.
Experience at a
media company, publisher, or ad tech platform
.
Familiarity with
ad inventory management
and monetization strategies.
Knowledge of
financial modeling, revenue recognition
, and sales pipeline metrics.
Background in
economics, business, statistics, or digital marketing analytics
.

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Business Analyst

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

About Cricbuzz:

Cricbuzz

Role Overview:

Revenue & Ad Sales Business Analyst

Key Responsibilities:

advertising revenue

dashboards and reports

sales forecasting

SSPs, ad networks, and direct sales campaigns

ad hoc analyses

create KPIs

monetization opportunities

clear, actionable presentations

Required Skills and Expertise:

business analysis, ad revenue analysis, or sales strategy preferred

digital advertising ecosystem

data tools

CRM and sales tools

traffic patterns, sports content cycles

visualize, interpret, and communicate data-driven insights

balance strategic thinking with hands-on execution

organizational and project management skills

Good to have Qualifications:

media company, publisher, or ad tech platform

ad inventory management

financial modeling, revenue recognition

economics, business, statistics, or digital marketing analytics

More Jobs at Cricbuzz.com