Brand Strategist

We are seeking a strategic thinker who can translate data, market intelligence, and cultural insights into meaningful brand strategies and actionable recommendations for clients. The Brand Strategist will work at the intersection of research, analysis, and creative thinking to develop compelling brand narratives and strategic frameworks that solve complex business challenges.

The ideal candidate thrives in a collaborative consulting environment, possesses strong analytical capabilities, and can synthesize diverse information sources—from primary and secondary research to competitive intelligence and trend analysis—into coherent strategic points of view. You will work directly with clients across B2B and consumer sectors, leading strategic workstreams and contributing to high-impact brand consulting projects.

Job Responsibilities

• Strategic Insight & Analysis

• Translate complex data sets, market research, and competitive intelligence into actionable strategic insights and recommendations
• Structure, analyze, and synthesize findings from both primary research (surveys, interviews) and secondary sources (reports, industry studies, competitive analysis) to generate insights that inform brand strategy
• Develop strategic hypotheses and points of view that facilitate brand positioning, architecture, and transformation initiatives
• Conduct comprehensive market assessments, competitive landscape analysis, and opportunity identification to inform strategic recommendations
• Stay ahead of emerging brand trends, cultural shifts, and innovation in marketing, design, and business strategy

• Project & Workstream Leadership

• Own and lead strategic workstreams from research through final recommendations, understanding how individual components contribute to overall project objectives
• Manage multiple concurrent projects with varying scopes, timelines, and stakeholder requirements
• Collaborate cross-functionally with research teams, creative departments, and client service teams to ensure integrated strategic solutions

• Client Engagement & Consulting

• Serve as a strategic advisor to clients, presenting insights and recommendations with confidence and clarity
• Actively contribute to client workshops and strategy sessions, utilizing strategic frameworks and tools to identify business opportunities and solve brand challenges
• Translate complex strategic concepts into clear, compelling narratives that resonate with diverse audiences including C-suite executives
• Influence internal and external stakeholders through persuasive communication and strategic thinking
• Respond to client questions and concerns with strategic perspective and business acumen

• Business Development & Thought Leadership

• Support new business initiatives by conducting background research on prospective clients and their competitive landscapes
• Contribute to the development of compelling pitch materials, proposals, and scopes of work
• Develop strategic points of view on industry trends, market opportunities, and brand challenges
• Create high-quality client presentations that effectively communicate strategic recommendations

• Innovation & Efficiency

• Leverage AI and emerging technologies to enhance research depth, improve analytical efficiency, and accelerate strategic development
• Continuously explore and evaluate new methodologies, tools, and approaches to brand strategy consulting
• Contribute to the development of proprietary frameworks, tools, and intellectual capita

Skills Requirements:

• Experience Required: 3+ years of core experience in strategy consulting (management consulting, brand consulting or business consulting)
• Demonstrated experience leading strategic projects from research through final recommendations
• Experience with both B2B and consumer sectors preferred; B2B experience highly valued
• Strong analytical and strategic thinking capabilities with ability to synthesize complex information into clear insights
• Strong analytical skills including competitive analysis, market assessment, trend analysis, and opportunity identification
• Experience with research methodologies and ability to select appropriate approaches based on business objectives
• Deep understanding of both Qualitative and Quantitative primary research methodologies & process
• Proven ability to create compelling presentations and strategic narratives
• Strong interpersonal skills with ability to influence and persuade internal and external stakeholders
• Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
• Experience with data visualization tools (Power BI, Tableau) is a plus
• Familiarity with research databases, competitive intelligence platforms, and market research tools
• Comfort with AI tools and emerging technologies for research and analysis
• Strong communication and interpersonal skills.

Preferred Qualifications:

• MBA or Master's degree in Marketing, Business, Strategy, or related field preferred
• Bachelor's degree in Business, Economics, Liberal Arts, Communications, or related discipline
• Continuous learning mindset with demonstrated professional development

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