Brand Strategist

Responsibilities:

• Provide ideas and integrated strategies for brands and their digital (online) and experiential (offline) marketing campaigns
• Should have a flair for research while making new concepts and proposals for brands
• Conceptualise the entire campaign and provide end-to-end creative solutions based on the creative brief
• Work closely with the design and copy team to actualize the concept/campaign
• Ability to develop presentation and pitch decks for onboarding new clients
• The Strategy Planner is responsible for Vigor Launchpad onboarding new brands and contributing to the online and offline campaigns of brands.
• Staying up-to-date on consumer research and market trends
• Analyzing research, data and trends
• Creating competitive reviews and situational analyses.
• Identifying insights, challenges and opportunities.
• Developing brand architecture, positioning and strategy.
• Writing compelling brand stories.
• Meeting and presenting to clients.
• Briefing and collaborating with creative teams
• Leading ideation and brainstorming sessions.

Requirements:

• Excellent communication skills, both verbal and written.
• Experience leading client meetings.
• Analytical and problem-solving mindset
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation & communication skills.
• Experience Range - 2 years to 8 years
• Highly self-motivated with the ability to meet tight deadlines.
• Ability to thrive in a collaborative, dynamic and fast-paced environment.

If interested, please share your resume on komal@vigorlaunchpad.com