Brand Strategist

Job Title : BrandStrategist / Assistant Brand Manager

About this role:

Uni is building a category-defining fintech brand. And reimagining credit cards for today’s internet consumer. It’s a revolution in credit card rewards - far simpler, richer, and built around real value.

brand, product, performance

If you think in narratives and love turning ideas into shipped campaigns, this is for you.

What you’ll do:

Brand Strategy & Positioning

• Conduct consumer research to understand user behavior
• Shape brand narratives, discover value props, and ensure messaging hierarchy across touchpoints.
• Build playbooks and improve them: tone, visual systems, storytelling angles, and campaign frameworks as needed.

Go-To-Market (GTM)

• Lead GTMs for new features/benefits with clear ICPs, hooks, and channel mixes.
• Write briefs; align creative, product, performance to one plane.
• Support in strategising and executing campaigns.

Performance x Brand

• Partner with our marketing team to translate brand ideas into

  cost-efficient

  performance creatives.
• Build and iterate

  winning ad systems

  (thumb-stoppers, hooks, landing pages, offer ladders).

Content & Social

• Build & drive the social calendar (IG/YouTube/LinkedIn/Twitter), creator collabs, and UGC loops.
• Maintain a sharp POV; turn features into stories people share.
• Work with external agencies & bring sustained customer engagement.

Partnerships & Integrations

• Identify and negotiate high-ROI brand/merchant/creator partnerships.
• Build co-marketing packs and measure lift (awareness, leads, activation).
• Manage agencies/freelancers, budgets, timelines, and creative QA.

You have:

• 4–7 yrs

  in brand/marketing (fintech/startups a plus)
• Proven 360° campaign ownership & creative judgment
• A VERY strong sense of strategy
• Tight writing, clear decks, confident stakeholder management
• Understanding of creator economy, PR-first stunts, and social-first ideas.
• Comfort in working with cross-functional teams
• Clear communication, bias to action, and willingness to experiment
• A life outside work - hobbies, passions and original opinions

Why join us:

• Learn aggressively in a fast-scaling new-age credit card business
• Shape experience of lakhs of credit card users 
• Work in a collaborative environment that recognises creativity, ownership and outcomes.
• Enjoy a high-trust culture where you are not chained to your desk. Always encouraged towards a work-life balance