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Job Title: Brand Researcher / Research Manager Location: Mumbai Reports to: Astt GM - Brand Department: Digital Marketing Position Overview We are seeking a detail-oriented, analytical, and proactive Brand Researcher / Research Manager to join our dynamic brand team. The ideal candidate will be responsible for supporting the execution and delivery of comprehensive brand insights through market research and data analysis. You will play a key role in helping to shape the development and positioning of the brand by identifying consumer trends, perceptions, and behavior. This position offers a great opportunity to work closely with the broader marketing team and contribute to key brand strategies that drive business growth and customer engagement. Key Responsibilities Market & Consumer Research: Conduct qualitative and quantitative research to gather consumer insights and evaluate brand health, positioning, and performance. Design and execute surveys, focus groups, and in-depth interviews to understand consumer attitudes, preferences, and behaviors. Analyze market trends, competitor performance, and consumer sentiment to provide actionable insights. Brand Tracking & Measurement: Assist in the design and execution of brand tracking tools Study and monitor brand awareness, loyalty, and image. Report on brand performance and identify opportunities for brand strengthening or differentiation. Data Analysis & Reporting: Analyze research data using statistical tools and generate clear, actionable reports and presentations for senior stakeholders. Develop consumer segmentation models, customer profiles, and personas to inform brand strategies. Collaboration & Stakeholder Support: Work closely with the brand, marketing, and product teams to ensure that insights are integrated into brand planning, product development, and marketing campaigns. Provide ad hoc research support for new product launches, brand campaigns, and strategic initiatives. Market and Competitive Intelligence: Monitor competitor activity, industry trends, and external market factors to identify opportunities and threats for the brand. Compile and synthesize secondary research (reports, publications, and market data) to inform brand strategies. Research Vendor Management: Manage relationships with external research agencies, ensuring projects are delivered on time, within budget, and to the highest quality standards. Strategic Recommendations: Present findings to cross-functional teams and senior leadership, offering strategic insights and recommendations based on research data. Key Requirements Education & Experience: Bachelor's degree in Marketing, Business, Statistics, or related field. 5 years of experience in market research, brand research/track, or a similar analytical role, preferably within a brand, marketing, or agency environment. Skills & Competencies: Strong understanding of both qualitative and quantitative research methods. Experienced in conceptualisation to execution of NPS, Consumer Survey & Proficiency in research tools (e.g., survey platforms, Excel, SPSS, Tableau) and data analysis techniques. Ability to analyze complex data and synthesize it into clear, actionable insights. Excellent verbal and written communication skills, with the ability to present data-driven insights to non-technical stakeholders. Strong organizational and time-management skills with the ability to manage multiple projects simultaneously. Attributes: Curiosity and a passion for understanding consumer behavior. Strong attention to detail and a critical thinker. Ability to work independently and as part of a collaborative team. Ability to thrive in a fast-paced, dynamic environment. Desirable Skills Experience with advanced analytics techniques (e.g., regression analysis, segmentation analysis) is a plus. Familiarity with brand health tracking tools (e.g., Nielsen, Kantar, YouGov) or social listening platforms. Knowledge of consumer psychology and trends. Why Join Us? Impact: You will have a direct impact on shaping the future of our brand, helping to refine our positioning and strengthen consumer loyalty. Growth: You will be exposed to diverse aspects of the business and will have opportunities for growth and career progression. Collaboration: Work closely with a passionate, creative, and supportive team that is always striving to innovate and push boundaries. Development: We believe in continuous learning, and we provide opportunities to build new skills and grow in your career. Show more Show less
