Brand Research Manager

As a Brand Researcher / Research Manager at our company based in Mumbai, you will be an integral part of our dynamic brand team. Your key responsibility will be to support the execution and delivery of comprehensive brand insights through market research and data analysis. By conducting qualitative and quantitative research, you will gather consumer insights, evaluate brand health, positioning, and performance to help shape the development and positioning of the brand. Your role will involve designing and executing surveys, focus groups, and in-depth interviews to understand consumer attitudes, preferences, and behaviors. You will work closely with the broader marketing team to contribute to key brand strategies that drive business growth and customer engagement. Additionally, you will assist in designing and executing brand tracking tools to monitor brand awareness, loyalty, and image. By analyzing market trends, competitor performance, and consumer sentiment, you will provide actionable insights to enhance brand performance and identify opportunities for brand strengthening or differentiation. Your role will also involve analyzing research data using statistical tools to generate clear, actionable reports and presentations for senior stakeholders. You will develop consumer segmentation models, customer profiles, and personas to inform brand strategies. Collaborating with internal teams such as brand, marketing, and product, you will ensure that insights are integrated into brand planning, product development, and marketing campaigns. Furthermore, you will monitor competitor activity, industry trends, and external market factors to identify opportunities and threats for the brand. To be successful in this role, you should possess a Bachelor's degree in Marketing, Business, Statistics, or a related field, along with at least 5 years of experience in market research, brand research/track, or a similar analytical role. Strong skills in both qualitative and quantitative research methods, proficiency in research tools, and data analysis techniques are essential. Excellent communication skills, organizational abilities, and a passion for understanding consumer behavior will be key attributes for this position. Joining our team will provide you with the opportunity to have a direct impact on shaping the future of our brand, exposure to diverse aspects of the business, and opportunities for growth and career progression. You will work with a passionate, creative, and supportive team in a fast-paced, dynamic environment that encourages continuous learning and skill development.,