13 Consumer Segmentation Jobs

You will work with Responsibilities The Marketing Team within the Mobility & Convenience Technology Organization is a dynamic and integral part of our operations, responsible for a wide array of B2C marketing functions globally, collaborating with the Global Marketing function to improve footfall and the purchase of mobility & convenience goods by deploying innovative marketing and consumer engagement strategies. Your team in Technology will be responsible for: Digital Channels: We are responsible for B2C digital channels, including bp's mobile app, BPme, and any technology capabilities that underpin global loyalty programs and marketing initiatives - web platforms, loyalty systems, marketin...

As a Scrum Master at our company, you will play a vital role in leading Agile execution across the MarTech Data & Analytics team. Your responsibilities will include coaching cross-functional teams, facilitating Agile ceremonies, and ensuring the delivery of high-impact digital campaigns and business insights. You will work closely with product owners, analysts, data engineers, QA, and marketing operations to ensure on-time delivery of work that drives executive decision-making and consumer engagement. Key Responsibilities: - Facilitate Agile ceremonies such as sprint planning, daily stand-ups, retrospectives, and PI planning events following the SAFe framework. - Guide multiple squads workin...

As an experienced Insights Head, your primary responsibility is to lead client engagement by designing strategic research initiatives, diagnosing business challenges, and delivering actionable insights. Your role involves understanding client needs, creating research strategies, conducting data analysis, developing consumer segmentations, and compiling comprehensive reports and presentations. Key Responsibilities: - Engage directly with clients to understand their business challenges, market dynamics, and research objectives. - Design customized research strategies and methodologies to effectively address client issues. - Oversee rigorous data analysis, identify key trends, create consumer s...

As a Brand Strategist, you will be a key member of our marketing team, responsible for driving brand positioning and strategic initiatives across our hypermarket network. Your role will involve collaborating with leadership and cross-functional teams to develop comprehensive brand strategies aimed at strengthening our market position and enhancing customer loyalty. Your responsibilities will include conducting market research, analyzing consumer insights, and competitive intelligence to guide strategic brand decisions. You will be tasked with creating brand architecture and messaging strategies that resonate with diverse customer segments and geographic markets. Leading brand positioning pro...

As a Bengaluru based meat and seafood company, Licious was founded in 2015 by Abhay Hanjura and Vivek Gupta, two passionate foodies and friends. The company takes pride in being India's most successful D2C food-tech brand, serving customers in 20 cities across the country and delighting over 32 lac customers with its de-licious fresh meat and seafood. If you believe you possess the qualities to be the magic ingredient in the recipe that is Licious, read on to explore the key responsibilities associated with the position: - Dive into the minds of our consumers to gain a deep understanding of their preferences and behaviors, enabling us to forge stronger and more meaningful connections with ou...

As a Brand & Market Research Analyst, you will be responsible for conducting qualitative & quantitative research to evaluate brand health, brand/comms positioning, and social media performance. Your role will involve designing and executing surveys, focus groups, and interviews to gain insights into consumer preferences. Analyzing market trends, competitor strategies, and consumer sentiment will be crucial in providing actionable insights. You will also be tasked with monitoring brand awareness, sentiment, and perception, while identifying opportunities to enhance brand positioning and differentiation. Understanding statistical metrics to analyze research data and developing consumer segment...

As a Brand Researcher / Research Manager at our company based in Mumbai, you will be an integral part of our dynamic brand team. Your key responsibility will be to support the execution and delivery of comprehensive brand insights through market research and data analysis. By conducting qualitative and quantitative research, you will gather consumer insights, evaluate brand health, positioning, and performance to help shape the development and positioning of the brand. Your role will involve designing and executing surveys, focus groups, and in-depth interviews to understand consumer attitudes, preferences, and behaviors. You will work closely with the broader marketing team to contribute to...

As a retention marketing manager, you will be responsible for strategizing and implementing retention programs for both new and existing client bases to enhance the customer journey. You will work closely with various departments to ensure the smooth day-to-day operations of these initiatives. Your key responsibilities will include innovating through testing experiential, elevated, and scalable loyalty benefits, developing and analyzing test plans to enhance retention rates, managing inventory for active campaign components, coordinating with fulfillment operations teams for outbound campaigns, refining expenses with the finance department, and overseeing consumer retention and loyalty progr...

As a Brand Manager at The Coca-Cola Company, you will craft a vision for the future of our brands. We are seeking someone with a thirst for innovation who can look beyond today and create a vision for where our brands can be tomorrow. You will persuade and inspire others and understand the lifetime value that a strong brand foundation can bring. With the resources we provide, you will bring ideas and execute strategies that deliver cutting-edge excellence in ingredients, innovation, design, and marketing. Your role as Director, Marketing - Emerging Categories will involve leading the category strategy by utilizing consumer, category, commercial, and industry insights to create winning long-t...

As a global leader in beauty, driven by science and profound consumer understanding, L'Oral is seeking a strategic Category Leader to shape the future of a key product category by connecting Researchers, cutting-edge scientific evaluation, and consumer insights. Your mission as the Category Leader, Consumer & Evaluation Intelligence, is to serve as the critical bridge between complex scientific evaluation data and compelling consumer narratives. You will leverage consumer understanding to inspire breakthrough innovations and champion consumer-centricity across Research & Innovation, Marketing, and Product Development. Key Responsibilities: - Develop and execute a vision for the assigned cate...

We are looking for an experienced Insights Head to take charge of client engagement, strategic research initiatives, and actionable insights delivery. As the ideal candidate, you should have a solid grasp of client needs, exceptional research design skills, and advanced proficiency in data analysis, consumer segmentation, and reporting. Your role will involve acting as a trusted advisor, crafting tailored research solutions, and presenting insightful reports to address complex business issues. Your responsibilities will include engaging with clients to grasp their business challenges and research objectives, creating customized research strategies, conducting data analysis, developing consum...

You are an experienced Insights Head responsible for leading client engagement through the design of strategic research initiatives, diagnosing business challenges, and delivering actionable insights. Your role involves understanding client needs, designing research strategies, conducting data analysis, creating consumer segmentations, and compiling comprehensive reports and presentations. You will directly engage with clients to understand their business challenges, market dynamics, and research objectives. By designing customized research strategies and methodologies, you will effectively address client issues. Your responsibilities also include overseeing rigorous data analysis, identifyi...

As a global leader in beauty, driven by science and deep consumer understanding, L'Oral is seeking a strategic leader like you to play a pivotal role in shaping the future of a key product category. In the role of Category Leader, Consumer & Evaluation Intelligence, your mission will be to serve as the critical bridge between Researchers, scientific evaluation data, and consumer insights. By translating complex scientific data into compelling consumer narratives and leveraging consumer understanding, you will inspire breakthrough innovations that resonate deeply with consumer needs. Your key responsibilities will include developing and executing a vision for the assigned category, identifyin...