10 Consumer Segmentation Jobs

As a Brand Strategist, you will be a key member of our marketing team, responsible for driving brand positioning and strategic initiatives across our hypermarket network. Your role will involve collaborating with leadership and cross-functional teams to develop comprehensive brand strategies aimed at strengthening our market position and enhancing customer loyalty. Your responsibilities will include conducting market research, analyzing consumer insights, and competitive intelligence to guide strategic brand decisions. You will be tasked with creating brand architecture and messaging strategies that resonate with diverse customer segments and geographic markets. Leading brand positioning projects such as brand audits, perception studies, and strategic repositioning initiatives will also be part of your role. Collaboration with creative teams will be essential to ensure that the brand strategy translates effectively into campaign concepts and visual identity. You will design customer journey mapping and brand touchpoint optimization strategies to enhance interactions across all hypermarket touchpoints. Developing brand guidelines, messaging frameworks, and strategic playbooks for consistent brand execution will be crucial. Furthermore, you will partner with merchandising and category teams to align private label and vendor brand strategies with the overall brand positioning. Monitoring brand performance metrics, customer sentiment, and market share data will enable you to measure the effectiveness of your strategic initiatives. Working closely with internal and external communication teams to ensure integrated brand messaging across all channels will also be part of your role. Your qualifications should include an MBA or equivalent degree in Marketing, Business Strategy, Psychology, or a related field, along with at least 10 years of professional experience in brand strategy, marketing strategy, or strategic planning roles. A strong analytical background and the ability to translate consumer insights into actionable brand strategies are essential. Experience in retail, FMCG, or consumer brands within agencies, consultancies, or in-house marketing teams is preferred. Proficiency in market research methodologies, data analysis tools, strategic frameworks, consumer psychology, brand positioning theory, and marketing strategy principles will be required. Experience with brand tracking studies, consumer segmentation, competitive analysis, and understanding of retail customer experience and omnichannel brand strategy are also valuable. Prior experience in hypermarket, organized retail, or multi-location retail environments is highly regarded. Excellent presentation and communication skills are necessary for influencing senior stakeholders. Additionally, staying current with retail industry trends, consumer behavior shifts, and emerging brand strategy methodologies will be crucial for success in this role. This is a full-time position with benefits including food provided. If you have at least 10 years of experience as a brand strategist, experience in the retail/FMCG industry, and a background in brand positioning theory and analyzing consumer psychology, we encourage you to apply. A Bachelor's degree is preferred, and the work location is in person.,

As a Bengaluru based meat and seafood company, Licious was founded in 2015 by Abhay Hanjura and Vivek Gupta, two passionate foodies and friends. The company takes pride in being India's most successful D2C food-tech brand, serving customers in 20 cities across the country and delighting over 32 lac customers with its de-licious fresh meat and seafood. If you believe you possess the qualities to be the magic ingredient in the recipe that is Licious, read on to explore the key responsibilities associated with the position: - Dive into the minds of our consumers to gain a deep understanding of their preferences and behaviors, enabling us to forge stronger and more meaningful connections with our brands. - Act as the insights glue by collaborating closely with our dynamic teams in product development, marketing, growth, and innovation, ensuring that consumer-centric thinking remains at the forefront of our strategies. - Develop intelligent research strategies tailored to our needs, ranging from in-depth qualitative studies to extensive surveys. Transform data into compelling narratives that challenge conventional thinking, ignite creativity, and motivate the entire organization. - Craft engaging stories that leave a lasting impact, leveraging data to stimulate innovative ideas and drive the organization forward. - Play a pivotal role in fueling innovation by translating strategic insights, concept testing, and consumer feedback into actionable initiatives that propel the company forward. - Demonstrate expertise in end-to-end research methodologies and proficiency in tools such as SPSS, Power BI, and Excel to conduct thorough analyses effectively. - Utilize your analytical prowess to uncover patterns, trends, and insights that drive informed decision-making and uncover hidden opportunities. - Communicate insights that transcend mere data analysis by understanding the operational dynamics of brand, product, and marketing functions. Support these functions with insights derived from brand tracking, product testing, and consumer segmentation studies. Ideal candidates for this role are expected to have: - A minimum of 5-7 years of experience excelling in a Consumer Insights role, particularly within a fast-paced D2C environment. - A genuine passion for food and meat in the Indian context, with bonus points for being the resident cook among your social circle. - Proficiency in both qualitative and quantitative research methodologies, demonstrating versatility in conducting in-depth interviews and analyzing survey data. - A genuine enthusiasm for brand building from the ground up, showcasing a blend of curiosity, creativity, and positivity that inspires innovative thinking. - The ability to thrive in ambiguous situations, demonstrating a knack for finding intelligent solutions and navigating through uncertainty with confidence.,

As a Brand & Market Research Analyst, you will be responsible for conducting qualitative & quantitative research to evaluate brand health, brand/comms positioning, and social media performance. Your role will involve designing and executing surveys, focus groups, and interviews to gain insights into consumer preferences. Analyzing market trends, competitor strategies, and consumer sentiment will be crucial in providing actionable insights. You will also be tasked with monitoring brand awareness, sentiment, and perception, while identifying opportunities to enhance brand positioning and differentiation. Understanding statistical metrics to analyze research data and developing consumer segmentation models and buyer personas will be essential in informing strategic decisions. Collaboration with cross-functional teams to integrate insights into strategy, create white papers, and industry reports will be a key aspect of your role. Supporting research initiatives for product launches, brand campaigns, and digital salience will also be part of your responsibilities. In terms of Market & Competitive Intelligence, you will be expected to track competitor activity, industry trends, and market shifts to identify risks and opportunities. Synthesizing secondary research and decoding primary research studies/surveys will guide brand decisions. Your role will involve presenting research findings to senior leadership, providing data-driven insights and recommendations. To be successful in this position, you should have a Bachelor's degree in Marketing, Business, or a related field, along with 1-2 years of experience in market or brand research. Proficiency in qualitative and quantitative research methods, NPS, consumer surveys, and the ability to distill complex data into clear, impactful insights are required. Joining us will offer you the opportunity to play a significant role in shaping brand strategy and consumer engagement. You will have exposure to diverse business functions with clear career progression, work alongside a dynamic, innovative, and supportive team, and benefit from continuous learning opportunities to expand your skills and expertise.,

As a Brand Researcher / Research Manager at our company based in Mumbai, you will be an integral part of our dynamic brand team. Your key responsibility will be to support the execution and delivery of comprehensive brand insights through market research and data analysis. By conducting qualitative and quantitative research, you will gather consumer insights, evaluate brand health, positioning, and performance to help shape the development and positioning of the brand. Your role will involve designing and executing surveys, focus groups, and in-depth interviews to understand consumer attitudes, preferences, and behaviors. You will work closely with the broader marketing team to contribute to key brand strategies that drive business growth and customer engagement. Additionally, you will assist in designing and executing brand tracking tools to monitor brand awareness, loyalty, and image. By analyzing market trends, competitor performance, and consumer sentiment, you will provide actionable insights to enhance brand performance and identify opportunities for brand strengthening or differentiation. Your role will also involve analyzing research data using statistical tools to generate clear, actionable reports and presentations for senior stakeholders. You will develop consumer segmentation models, customer profiles, and personas to inform brand strategies. Collaborating with internal teams such as brand, marketing, and product, you will ensure that insights are integrated into brand planning, product development, and marketing campaigns. Furthermore, you will monitor competitor activity, industry trends, and external market factors to identify opportunities and threats for the brand. To be successful in this role, you should possess a Bachelor's degree in Marketing, Business, Statistics, or a related field, along with at least 5 years of experience in market research, brand research/track, or a similar analytical role. Strong skills in both qualitative and quantitative research methods, proficiency in research tools, and data analysis techniques are essential. Excellent communication skills, organizational abilities, and a passion for understanding consumer behavior will be key attributes for this position. Joining our team will provide you with the opportunity to have a direct impact on shaping the future of our brand, exposure to diverse aspects of the business, and opportunities for growth and career progression. You will work with a passionate, creative, and supportive team in a fast-paced, dynamic environment that encourages continuous learning and skill development.,

As a retention marketing manager, you will be responsible for strategizing and implementing retention programs for both new and existing client bases to enhance the customer journey. You will work closely with various departments to ensure the smooth day-to-day operations of these initiatives. Your key responsibilities will include innovating through testing experiential, elevated, and scalable loyalty benefits, developing and analyzing test plans to enhance retention rates, managing inventory for active campaign components, coordinating with fulfillment operations teams for outbound campaigns, refining expenses with the finance department, and overseeing consumer retention and loyalty programs across different platforms. To excel in this role, you should have a strong understanding of direct marketing best practices, be comfortable collaborating with creative teams, possess a results-oriented mindset with meticulous attention to detail, and be willing to adapt plans as needed to achieve business objectives. Experience in creating b2b email nurture programs or customer onboarding journeys will be beneficial. If you are passionate about driving customer retention and loyalty through strategic marketing initiatives, we invite you to apply for this exciting opportunity.,

As a Brand Manager at The Coca-Cola Company, you will craft a vision for the future of our brands. We are seeking someone with a thirst for innovation who can look beyond today and create a vision for where our brands can be tomorrow. You will persuade and inspire others and understand the lifetime value that a strong brand foundation can bring. With the resources we provide, you will bring ideas and execute strategies that deliver cutting-edge excellence in ingredients, innovation, design, and marketing. Your role as Director, Marketing - Emerging Categories will involve leading the category strategy by utilizing consumer, category, commercial, and industry insights to create winning long-term plans with short-term positive impacts for the business. You will be responsible for delivering profitable, sustainable volume growth in the category while ensuring continuous improvement of the long-term value for the brands across all markets. Developing integrated marketing plans and ensuring outstanding execution in the marketplace will be key aspects of your responsibilities. In the realm of Consumer Research & Insights, you will develop a comprehensive understanding of the brands" consumer base, their attitudes, and behaviors to formulate appropriate integrated consumer marketing and communication programs. Additionally, you will assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research to identify new volume and profit growth areas. Stakeholder management will be a crucial part of your role as you partner with internal and external stakeholders to develop new and/or improved products, packaging, and programs to meet consumer needs, deliver against brand strategies, and drive System value/business objectives. Leading and participating in key global/regional projects to ensure maximum synergy across markets will also be a part of your responsibilities. Minimum qualifications and requirements for this role include a Bachelor's degree in Business/Marketing/Communications or a related field, with a Master's degree being preferred. You should have 8-10 years of experience in a previous marketing role, preferably with a stint in a brand management role. Knowledge of syndicated sources and the ability to apply basic marketing concepts will be essential for this position. Joining The Coca-Cola Company will offer you challenging work with constant opportunities to develop world-class skills and a truly international career. You will work on the most recognized brand in the world and be part of developing the brand's next chapter. You will have exposure to world-class leaders and a creative team culture that supports taking risks and innovation. Your skills in leadership, media planning, creative process, marketing goals, consumer segmentation, competitor analysis, digital media strategy, quantitative research, marketing strategies, SWOT analysis, brand positioning, group problem solving, social media strategies, brand architecture, channel management, and team management will be beneficial in excelling in this role. The annual incentive reference value percentage for this role is 30%, which falls in the middle of the range for your role, indicating performance at target.,

As a global leader in beauty, driven by science and profound consumer understanding, L'Oral is seeking a strategic Category Leader to shape the future of a key product category by connecting Researchers, cutting-edge scientific evaluation, and consumer insights. Your mission as the Category Leader, Consumer & Evaluation Intelligence, is to serve as the critical bridge between complex scientific evaluation data and compelling consumer narratives. You will leverage consumer understanding to inspire breakthrough innovations and champion consumer-centricity across Research & Innovation, Marketing, and Product Development. Key Responsibilities: - Develop and execute a vision for the assigned category, identifying growth drivers and innovation opportunities. - Utilize market trends, competitive intelligence, and L'Oral"s scientific capabilities to drive strategic planning. - Act as the primary interface between Consumer Insights, Evaluation Intelligence, and key "Metiers" (R&I, Marketing, Product Development). - Drive collaboration to embed consumer understanding across the product lifecycle, influencing strategic decisions and fostering a consumer-centric culture. - Collaborate with Evaluation teams to interpret scientific data and transform technical findings into consumer-relevant insights. - Lead primary and secondary market research to uncover consumer motivations, behaviors, and unmet needs. - Catalyze breakthrough innovation by combining consumer insights and scientific evaluation for novel product concepts. - Contribute to the long-term innovation pipeline to ensure L'Oral remains a pioneer in beauty. Required Skills & Qualifications: - Education: Bachelor's degree (Master's preferred) in Marketing, Business, Science, or related field. - Experience: 8-10+ years in Category Management, Product Marketing, Consumer Insights, or R&D in Beauty, FMCG, or Pharma. - Proven experience at the intersection of consumer insights and scientific/technical evaluation. - Track record of translating complex data into actionable strategies for innovation and growth. - Extensive cross-functional collaboration experience with R&D and Marketing. - Core Competencies: Exceptional strategic and analytical acumen, outstanding communication and influencing skills, highly collaborative, curious, proactive, and strong industry knowledge. L'Oral Competencies: Acts with sensitivity to the Mtier, Innovates, Connects with the brand, Engages and develops teams, Achieves results with integrity, Manages complexity, Demonstrates entrepreneurship.,

We are looking for an experienced Insights Head to take charge of client engagement, strategic research initiatives, and actionable insights delivery. As the ideal candidate, you should have a solid grasp of client needs, exceptional research design skills, and advanced proficiency in data analysis, consumer segmentation, and reporting. Your role will involve acting as a trusted advisor, crafting tailored research solutions, and presenting insightful reports to address complex business issues. Your responsibilities will include engaging with clients to grasp their business challenges and research objectives, creating customized research strategies, conducting data analysis, developing consumer segmentations, compiling reports and presentations, collaborating with clients and internal teams, staying updated on industry trends, and leading a team of analysts and research specialists. To excel in this role, you should have extensive experience in consumer research, insights, and analytics, preferably in a client-facing capacity. You should be adept at designing research frameworks, skilled in data analysis and visualization, possess expertise in consumer segmentation and market research, and exhibit excellent stakeholder management and communication skills. A strategic mindset and the ability to translate complex data into actionable recommendations are crucial. Preferred skills include experience with digital, social, or omni-channel data, and the ability to manage multiple client projects simultaneously. An MBA with at least 7 years of experience in Market Research is required. In return, we offer a competitive salary and benefits package, exciting project opportunities, a supportive work environment, and avenues for professional development and growth. Join us in providing our clients with custom research, deep insights, and strategic recommendations that drive smarter business decisions and sustained growth. To apply, please share your CV at hr@biobrain.io.,

You are an experienced Insights Head responsible for leading client engagement through the design of strategic research initiatives, diagnosing business challenges, and delivering actionable insights. Your role involves understanding client needs, designing research strategies, conducting data analysis, creating consumer segmentations, and compiling comprehensive reports and presentations. You will directly engage with clients to understand their business challenges, market dynamics, and research objectives. By designing customized research strategies and methodologies, you will effectively address client issues. Your responsibilities also include overseeing rigorous data analysis, identifying key trends, creating consumer segmentations, and compiling insights into clear reports, dashboards, and presentations. Collaboration with clients and internal teams is crucial for interpreting data, validating findings, and recommending strategic actions. You will stay updated on industry trends, research innovations, and data analytics tools. Ensuring the quality control, accuracy, and relevance of insights delivered to clients is a key aspect of your role. Additionally, you will lead, mentor, and develop a team of analysts and research specialists. Qualifications: - Extensive experience in consumer research, insights, and analytics with a client-facing role preferred - Proficiency in designing research frameworks and methodologies aligned with client needs - Advanced knowledge of data analysis, statistical tools, and visualization - Strong expertise in consumer segmentation, behavioral analysis, and market research - Excellent stakeholder management, communication, and presentation skills - Strategic mindset translating complex data into strategic recommendations - MBA with 7+ years of experience in Market Research Preferred Skills: - Experience with digital, social, or omni-channel data - Proven ability to manage multiple client projects simultaneously What We Offer: - Competitive salary and benefits package - Opportunity to work on exciting and challenging projects - Collaborative and supportive work environment - Professional development and growth opportunities Join us to support our clients with custom research, deep insights, and strategic recommendations that enable smarter business decisions and sustained growth. Apply directly by sharing your CV on hr@biobrain.io,

As a global leader in beauty, driven by science and deep consumer understanding, L'Oral is seeking a strategic leader like you to play a pivotal role in shaping the future of a key product category. In the role of Category Leader, Consumer & Evaluation Intelligence, your mission will be to serve as the critical bridge between Researchers, scientific evaluation data, and consumer insights. By translating complex scientific data into compelling consumer narratives and leveraging consumer understanding, you will inspire breakthrough innovations that resonate deeply with consumer needs. Your key responsibilities will include developing and executing a vision for the assigned category, identifying growth drivers and innovation opportunities. You will synthesize market trends, competitive intelligence, and L'Oral"s scientific capabilities to drive strategic planning. Acting as the primary interface between Consumer Insights, Evaluation Intelligence, and key "Metiers" such as Research & Innovation, Marketing, and Product Development, you will drive collaboration to embed consumer understanding across the product lifecycle. Your role will also involve championing the "voice of the consumer" to influence strategic decisions and foster a consumer-centric culture. Collaborating with Evaluation teams, you will interpret complex scientific and performance data to transform technical findings into clear, compelling, and consumer-relevant insights and communication messages. Ensuring that all product claims are rigorously substantiated by scientific evaluation and resonate with consumer desires will be a key aspect of your role. Leading primary and secondary market research to uncover consumer motivations, behaviors, and unmet needs, you will develop consumer segmentation and profiling to enable targeted product and marketing strategies. In terms of innovation and future-proofing, you will catalyze breakthrough innovation by combining consumer insights and scientific evaluation for novel product concepts. You will also contribute to the long-term innovation pipeline, ensuring that L'Oral remains a pioneer in beauty. To be successful in this role, you should have a Bachelor's degree (Master's preferred) in Marketing, Business, Science, or a related field, along with 8-10+ years of experience in Category Management, Product Marketing, Consumer Insights, or R&D, ideally in the Beauty, FMCG, or Pharma industry. You should have a proven track record of translating complex data into actionable strategies that drive innovation and growth. Extensive cross-functional collaboration experience, exceptional strategic and analytical acumen, outstanding communication and influencing skills, curiosity, proactiveness, and strong industry knowledge are some of the core competencies required for this role. L'Oral Competencies that are critical for success include acting with sensitivity to the Mtier, innovating, connecting with the brand, engaging and developing teams, achieving results with integrity, managing complexity, and demonstrating entrepreneurship.,