2 Customer Profiles Jobs

As a Brand Researcher / Research Manager at our company based in Mumbai, you will be an integral part of our dynamic brand team. Your key responsibility will be to support the execution and delivery of comprehensive brand insights through market research and data analysis. By conducting qualitative and quantitative research, you will gather consumer insights, evaluate brand health, positioning, and performance to help shape the development and positioning of the brand. Your role will involve designing and executing surveys, focus groups, and in-depth interviews to understand consumer attitudes, preferences, and behaviors. You will work closely with the broader marketing team to contribute to key brand strategies that drive business growth and customer engagement. Additionally, you will assist in designing and executing brand tracking tools to monitor brand awareness, loyalty, and image. By analyzing market trends, competitor performance, and consumer sentiment, you will provide actionable insights to enhance brand performance and identify opportunities for brand strengthening or differentiation. Your role will also involve analyzing research data using statistical tools to generate clear, actionable reports and presentations for senior stakeholders. You will develop consumer segmentation models, customer profiles, and personas to inform brand strategies. Collaborating with internal teams such as brand, marketing, and product, you will ensure that insights are integrated into brand planning, product development, and marketing campaigns. Furthermore, you will monitor competitor activity, industry trends, and external market factors to identify opportunities and threats for the brand. To be successful in this role, you should possess a Bachelor's degree in Marketing, Business, Statistics, or a related field, along with at least 5 years of experience in market research, brand research/track, or a similar analytical role. Strong skills in both qualitative and quantitative research methods, proficiency in research tools, and data analysis techniques are essential. Excellent communication skills, organizational abilities, and a passion for understanding consumer behavior will be key attributes for this position. Joining our team will provide you with the opportunity to have a direct impact on shaping the future of our brand, exposure to diverse aspects of the business, and opportunities for growth and career progression. You will work with a passionate, creative, and supportive team in a fast-paced, dynamic environment that encourages continuous learning and skill development.,

GN - SONG - MT - CDP - Senior Manager Management Level: 6-Senior Manager Location: Gurugram Must-have skills: Adobe Real-Time CDP Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. The key responsibilities as Customer Data Platform Senior Manager will include the following: Conduct assessment of clients current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization. Gather business requirement and strategize and build clients digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across Digital channels. Identify different data sources, approaches to enrich customer profiles/segments in CDP (customer data platforms) and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP. Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation). Identify, scope and partner with technology solution providers, clients IT, BU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients. Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform RT CDP and work with partners to leverage various data management capabilities offered these solutions. Understand and convey the impact of regulations like CCPA, GDPR and clients own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels. Understand and design integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/ MarTech/AdTech components/ data sources. Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed. Develop and manage a team of CDP specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the Martech, CDP and other digital marketing platform space. Key Skills: Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologies and their integrations with other technologies Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. In addition to e xcel at the role , you will also need to have An ability to work with the leadership to support business development and thought leadership. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Strong communication and presentation skills to share the perfect pitch with key stakeholders. Strong client handling skills to develop, manage and deepen relationships with key stakeholders. Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Ability to learn new and understand new tools/solutions. Identify new opportunities, develop solutions and own proposals end to end. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Profile & segmentation:Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation. Data Partnerships:Identify and build capabilities that enable access to 2nd as well as 3rd party data for activation. This may typically include building secure 2nd party data exchange and activation capabilities, partnership automation platforms, etc. Analytics & Insights:Experience with CDP inbuilt analytics and modelling capabilities to drive insights/ enriched profiles. Experience of integrating external model outputs into the CDPs. MarTech ecosystem:Able to guide and deliver integration of customer profiles and segmentation across MarTech tools like SFMC, Google 360, Adobe Marketing cloud, Real time interaction management tool, Sprinklr for social media, etc. to build end to end customer focused MarTech stack. Experience in ad tech & web/app analytics & their implementations such as cross device and omnichannel consumer experience, paid media (E.g. DSPs, Google, FB etc.) and owned media platform integrations, web/app analytics tools, Omniture, campaign tracking & attribution tools, firebase, Appsflyer also beneficial. Working knowledge of ad serving tools, programmatic channels, tag management platforms (GTM, Launch, Tealium etc.) Experience working with Ads data hub, ad platforms and their API' s i.e., Google API, Facebook conversion API etc. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. Qualification Experience: 14 to 16 Years Educational Qualification: Minimum 15 Years of Education