Brand & Marketing Manager

About FundooLabs

Shark Tank India Season 4 funded venture

DIY scientific toy and sensory play companies

build a global toy brand from India

ESOPs

🎯 The Role: Brand & Marketing Manager

core of FundooLabs’ growth journey

• Online and offline
• On shelves and on screens
• In homes and parents’ minds

Founder and leadership team

🔍 Who We’re Looking For

Experience

• 5–8 years of experience in

  brand marketing / brand communication

• Experience with

  consumer brands (D2C / FMCG / Kids preferred)

Mindset

• Thinks like a

  brand owner

• Strong storytelling instinct
• Obsessed with clarity, quality, and consistency
• Comfortable saying:

• “This doesn’t feel on brand. Let’s fix it.”

🧠 What You Will OWN (Not Just Execute)

🟡 Brand Story & Narrative

• Shape and evolve the

  FundooLabs brand story

• Translate our promise — “Formulating Fun” — into powerful, consistent communication
• Build messaging that connects with kids, parents, retailers, partners, and global audiences

🎨 Brand Consistency & Quality Control

• Act as the

  final brand gatekeeper

• Ensure consistency across:
• Website & D2C platforms
• Amazon / Flipkart / quick‑commerce listings
• Social media, campaigns, and launches
• Packaging, brochures, catalogues, and expo material
• Create, maintain, and evolve the

  FundooLabs Brand Playbook

📢 Content Direction & Campaign Leadership

• Decide

  what we say, why we say it, and how we say it

• Guide in‑house designers and content creators
• Plan and lead brand‑first campaigns and product launches
• Focus on building

  brand recall and trust

  , not just reach or impressions

🤝 Team & Partner Collaboration

Work closely with:

• In‑house graphic designers
• In‑house content creators / copywriters
• Freelance photographers, videographers, and agencies
• Elevate output quality through strong briefs, feedback, and direction

🌟 Founder & Leadership Branding

• Support Founder storytelling (LinkedIn, PR narratives, presentations)
• Help articulate milestones, innovations, and long‑term brand vision

🧩 Skills Profile – What Will Make You Successful in This Role

balanced blend of brand thinking, communication excellence, and execution leadership

🎯 Brand Strategy & Thinking

• Ability to define and articulate

  brand positioning, narrative, and personality

• Strong understanding of

  consumer psychology

  (especially parents & children)
• Experience building or evolving

  brand frameworks

  (tone, voice, messaging)
• Sharp judgement to identify on‑brand vs off‑brand communication

✍️ Communication & Storytelling

• Excellent written communication skills (English mandatory; Hinglish a plus)
• Ability to simplify

  science and learning concepts

  into engaging stories
• Experience writing or reviewing:
• Brand messaging
• Campaign narratives
• Product descriptions
• Packaging copy

🎨 Creative Direction & Aesthetic Sense

• Strong eye for

  visual consistency and quality

• Ability to guide designers with clear briefs and constructive feedback
• Understanding of layouts, typography, color discipline, and packaging aesthetics
• (Design execution is NOT required—judgement is.)

📢 Campaign & Content Planning

• Experience planning brand‑led campaigns and launches
• Ability to define content themes, messaging hierarchy, and channel‑wise communication
• Comfortable working across social, website, marketplaces, and offline collateral

🤝 Collaboration & Stakeholder Management

• Strong coordination with founders, designers, writers, and external partners
• Comfortable giving feedback and owning outcomes
• High follow‑through and accountability

📊 Commercial & Business Awareness

• Understands that brand building must support

  business growth

• Ability to balance creativity with sales, launches, and retail visibility
• Basic understanding of D2C, retail, and marketplace dynamics

🧠 Ownership & Leadership Traits

• High ownership mindset — treats the brand as their own
• Comfortable in a startup environment with ambiguity
• Willing to build systems, not wait for them
• Decisive and accountable

🚫 What Skills Are NOT Mandatory

• Performance marketing / paid ads execution
• Graphic design or video editing execution
• (Direction and judgement matter more.)

❌ What This Role Is NOT

• Not a performance‑marketing‑only role
• Not a social‑media‑posting job
• Not a design or copywriting execution role

brand leadership role

💰 Compensation, Ownership & ESOPs

• CTC:

  to be discussed during the recruitment process

• Performance Incentives:

  Linked to brand and campaign milestones

• ESOPs:

  👉 We are

  open to ESOPs

  for this role, as it plays a

  critical part in FundooLabs’ long‑term growth

📈 Career Growth & Long‑Term Opportunity

Year 1-2:

Year 3-4:

Year 5+:

🌍 Why This Role Is Special

• Shark Tank India–featured brand
• Backed by

  Aman Gupta (boAt)

  &

  Anupam Mittal (Shaadi.com)

• Global ambition
• Direct access to Founder
• High ownership, high impact, high learning

own and grow the FundooLabs brand