Senior Digital Marketing Executive

Key Responsibilities

1. Digital Marketing Strategy & Planning

• Develop and implement digital marketing strategies to drive brand awareness, engagement, and conversions.
• Plan and execute monthly content calendars aligned with campaigns, product launches, and brand goals.
• Ensure consistent brand voice and messaging across platforms.

2. Social Media Management

• Manage daily posting, scheduling, and engagement across Instagram, YouTube, Facebook, and Pinterest.
• Build and maintain an active, interactive community through comments, replies, and DMs.
• Optimize content for platform algorithms and trends.

3. Content Ideation, Creation & Shoot Coordination

• Ideate high-engagement content formats - reels, stories, posts, short videos, educational explainers, DIY science content.
• Prepare scripts, shot lists, and creative references for high-quality content shoots.
• Coordinate shoots with internal creative team and external vendors.
• Review creative assets and ensure high visual and creative standards.

4. Influencer & Agency Management

• Identify and collaborate with influencers (mom creators, kid creators, toy reviewers, educators).
• Manage influencer briefing, deliverables, and approvals.
• Coordinate with agencies, photographers, videographers, and editors.

5. Analytics, Reporting & Optimization

• Track KPIs including reach, engagement, traffic, conversions, follower growth.
• Run performance analysis and present weekly/monthly insights.
• Optimize campaigns and content strategy based on analytics.

6. Trend Awareness & Innovation

• Stay updated with platform trends, digital marketing best practices, competitor strategies, and new tools.
• Experiment with new content formats like ASMR, transitions, POV content, UGC, and science demos.
• Continuously suggest improvement ideas to enhance brand presence.

Skills & Requirements

Mandatory

• Minimum 2 years of relevant experience in Digital Marketing / Social Media.
• Proven ability to manage and grow brand social media pages.
• Strong content ideation and copywriting skills.
• Proficiency in Canva and basic video editing tools (CapCut, Premiere, VN).
• Understanding of analytics tools (Meta Insights, YouTube Studio, etc.).
• Strong coordination and communication skills.
• Ability to handle end-to-end digital execution independently.

Preferred

• Experience in kids category, DIY, toys, education, or FMCG.
• Familiarity with influencer campaigns and UGC workflows.
• Basic understanding of SEO, ads, or performance marketing (not mandatory).