Job
Description
Job Title: Brand Manager Company: Tailorworks Company Job Overview: Tailorworks Company is seeking an experienced, creative, and strategic Brand Manager to lead brand building, storytelling, and campaign execution across multiple platforms. The ideal candidate will oversee the brand’s online and offline presence, manage content strategy, collaborate with creative and performance teams, and ensure consistent, premium positioning of the brand across customer touchpoints. Key Responsibilities: Brand Strategy & Development Define and evolve brand positioning, tone of voice, and messaging strategy Conduct competitor benchmarking and market research to inform branding decisions Ensure consistency of brand identity across all platforms (digital, print, retail) Content Creation & Calendar Management Plan and manage monthly social media and campaign calendars Brainstorm creative concepts aligned with brand campaigns, occasions, and launches Work with video teams to co-create reels, campaign videos, and behind-the-scenes content Oversee storytelling, scripting, and execution of content ideas for maximum engagement Social Media & Digital Presence Manage official brand pages (Instagram, Facebook, YouTube, LinkedIn, Pinterest, etc.) Review performance metrics and optimize content for better reach and engagement Interact with followers in line with brand tone, increasing customer connection Campaign Management & Brand Communication Lead 360° campaign rollouts – from concept to execution Develop grand creative directions and work with the creative team for visuals Liaise with performance marketing teams to build and implement ad strategies Brief and guide designers, copywriters, and media buyers for cohesive messaging Influencer & PR Collaboration Identify and manage influencer collaborations in alignment with the brand image Coordinate with PR agencies for media visibility, coverage, and placements Oversee PR events, pop-ups, or store launches for brand promotion Customer & Market Insights Conduct periodic analysis of customer behavior, reviews, and feedback Use insights to evolve content, campaigns, and positioning strategies Track brand sentiment and make data-driven improvements Retail & Visual Merchandising Coordination Align product displays, packaging, and visual branding with brand standards Plan in-store graphics, lookbooks, and photo shoot themes with the merchandising team Ensure seamless storytelling between digital and physical brand experiences Internal Brand Advocacy Conduct onboarding or training for internal teams on brand guidelines Build internal documents for campaign briefings and brand education Lead brand presentations and align cross-functional teams with branding goals Qualifications & Skills: Bachelor’s or Master’s degree in Marketing, Branding, Communication, or related field 5 years of proven experience in brand marketing, preferably in fashion, lifestyle, or premium D2C sectors Strong creative sense with ability to guide content, design, and storytelling Excellent communication and collaboration skills Experience working with digital marketing and creative teams Familiarity with tools like Canva, Adobe Suite, Meta Business Manager, Google Ads, etc. What We Offer: Opportunity to shape a growing luxury fashion brand with global ambitions Creative freedom to build meaningful campaigns and content A collaborative, design-forward work environment Competitive salary and performance-linked benefits Job Types: Full-time, Permanent Pay: ₹21,263.66 - ₹70,000.00 per month Benefits: Provident Fund Work Location: In person
