Brand Manager

Marketing strategyformulation and implementation

• Develop the marketing strategies for the product category
• Develop and implement a comprehensive strategic brand plan that aligns with the companys objectives.
• Own and execute the marketing budget and ensure the desired ROI
• Coordinate with product management to ensure alignment of the product portfolio with the brand strategy.
• Plan and oversee market research initiatives to guide new product development and innovation.

Brand Management

• Set and achieve revenue targets for product lines.
• Develop strategies to enhance the premiumization ofproduct sales.
• Expand market share through strategic initiatives.
• Enhance brand visibility and improve TOM awareness.
• Manage and measure the impact of digital campaigns onbrand perception.
• Conceptualize and manage below-the-line (BTL)advertising efforts including in-store collateral and POSM deployment acrossretail counters.
• Direct the strategy and execution of digital videocontent campaigns to elevate brand presence and engagement.
• Assess post-campaign performance to ensure continuousimprovement in brand communication.
• Oversee the launch of new and innovative productlines, including the development of core propositions for ranges.
• Collaborate with sales, product development, and otherdepartments to ensure brand strategies are effectively implemented.

Consumer competition insights

• Conduct ongoing analysis of competitors products, sales, marketing strategies, and market presence.
• Evaluate competitors' pricing strategies, promotional offers, and distribution methods.
• Use customer feedback, reviews, and satisfaction surveys to compare brand image and reputation.
• Identify areas where the brand can differentiate and excel beyond competitors.
• Translate findings into strategic initiatives that leverage strengths, address weaknesses, exploit opportunities, and mitigate threats.

Educational Qualification

• Graduate (preferably B.E.) and MBA

Experience

• 8-10 years of experience with relevant experience in Category Marketing/ Product marketing with a deeper understanding of customers in this category
• Liaison with creative agencies, and vendors for ATL / BTL development.
• Ability to develop market insights into actionable points

Functionalskills

• Brand building
• Business acumen
• Digital orientation
• Marketing communication
• Budget Management
• Market research