Business: Piramal Consumer Products DivisionLocation: Kurla, MumbaiTravel: HighShift: General
Job Overview
The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development.
Key Stakeholders: Internal
R&D team, Analytics team and PR team
Key Stakeholders: External
Media, Trade Activation, Innovation, market research, customers
Reporting Structure
Will report to Category Manager
Experience
- 3-5 years of total work experience in OTC/fmcg sector
- Should have exposure to NPD, activations, media planning, digital Campaigns
- Should have exposure to consumer Communications
- Analytical skills
- Leadership and planning ability
- Communication and presentation skills
Responsibilities
Drive Key Business Agenda
- Plan & deliver business objectives for the brand(s) assigned
- Monthly & Annual BTL/ ATL input Planning & Monitoring
- Regular Monitoring of the brand key parameters and off take trends to ensure better planning
- Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to achieve Business Targets & Management Goals
- Market Share Target: Equal focus on products & brands across branches in respective zone for achievement of growth targets as per business plan and Market Share objectives set for the Zone
- Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies
Develop and implement Marketing plans
- Develop & implement marketing plans which addresses brand requirements – short term & long term
- Develop and implement the communication strategy for the brand
- Conceptualize & implement 360° marketing programs
- Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics
- Driving Digital campaigns/activations for the brand
- Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning
- Visual Merchandising: Effective execution of ATL&BTL activities, product display support
Generate Market Insights
- Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management
- Lead and generate strong consumer insights for NPD and powerful communication of the brand
- Market intelligence and continuous follow up of competitor activities, Co-ordinate with Regional Sales Manager to understand brand performance and provide support to meet respective targets
Qualifications
MBA in Marketing (Top B-School preferred)
About Us
In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth.Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.
Equal employment opportunity
Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.
About The Team
Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since 2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization. We live by our mission statement of "Doing Well and Doing Good." Piramal Consumer Products Division has touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors, including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets, 12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021 with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and every individual's career needs. We go to great lengths to ensure that everyone on our teams is valued and recognized.
