Brand Manager

A Rasayu group is a unique group in the field of Ayurveda working in multiple verticals within its ambit. Good skills in Brand Strategy Development, Developing and implementing brand strategies.  Brand Communication, positioning Social Media presence and growth  Brand growth, Product growth, Product Packaging.  Handling the digital marketing campaigns through all areas of the project life cycle.  Collaborate with cross-functional teams, including product development, design, and marketing.  Ensure that the products align with the brand's values, positioning, and target audience.  Clearly understand and implement digital marketing, product development campaigns.  Creating marketing plans, defining campaign objectives, identifying target audience segments, and coordinating with teams to implement campaigns effectively.  Creatives, brochures, packaging, PPT presentations - Brand Positioning  Skills in Cross-Functional Collaboration, Market Analysis and Monitoring, and Brand Performance Tracking.  Develop a comprehensive project plan, including defining project goals, objectives, scope, deliverables, and timelines.  Proven working experience as Brand Manager or Associate Brand Manager  Proven ability to develop brand and marketing strategies and communicate recommendations to team members  Experience in identifying target audiences and devising effective campaigns  Excellent understanding of the full marketing mix  Strong analytical skills partnered with a creative mind  Data-driven thinking and an affinity for numbers  Outstanding communication skills  Up-to-date with latest trends and marketing best practices Degree in marketing or a related field and experience form health care industry location - Balawadi